By , 23 October, 2014

Motorclassica, Australia’s premier automotive extravaganza opens this week at Melbourne’s Royal Exhibition Building on 24-26 October.

New for 2015, the show will provide the platform for new prestige car brands to launch their models in Australia. Automotive heritage brands Mercedes-Benz, Jaguar, Maserati, Alfa Romeo, Aston Martin and Lotus will showcase their contemporary models at 2014 Motorclassica, indicating strong manufacturer support for the show.

Organised by Exhibitions & Trade Fairs, Motorclassica, is an internationally-recognised event for unique, collectible and historically significant cars and motorcycles, and over its four years has become firmly established as an annual mecca for Australia’s automotive enthusiasts.

This year Motorclassica has stepped up and through its reputation for excellence and loyal visitor base, the show has attracted the cream of the luxury brands many of whom will exhibit at Motorclassica for the first time. Mercedes-Benz will return for the second year running and will use the event for its Australian debut of the all-new S-Class Coupé, well before the model’s 2015 February launch.

 “Mercedes-Benz blazed a trail last year as the first manufacturer to utilise Motorclassica to reveal a contemporary model and such was its success, the company immediately advised us they wanted to repeat the experience this year,” Motorclassica Event Director Paul Mathers said.

 “It’s a tremendous way for manufacturers to present their current wares on a platform that also presents the history of their brands.”

About the show

The show will host more than 500 cars and motorcycles over the course of the three days of Motorclassica, as well as automotive memorabilia, artwork, models and other collectibles.

Motorclassica will celebrate 100 years of the iconic Italian marque Maserati and 50 years of Ford’s most famous model, the Mustang, with special displays in tribute, each featuring iconic models from the past. In addition, the show will commemorate the 50 year anniversary of Donald Campbell’s, Bluebird CN7 World Land Speed Record at Lake Eyre in South Australia and his Bluebird K7 hydroplane to a World Water Speed Record on Lake Dumbleyung in Western Australia.

In recognition, Motorclassica will pay tribute to the iconic British adventurer with both a special display of Bluebird artefacts and memorabilia dubbed ’50 years of Speed presented by Longines’ and a visit from Donald Campbell’s daughter, Gina Campbell.

Gina Campbell is Motorclassica’s 2014 Ambassador and will appear on centre stage in the Great Hall sharing her memories of her father with visitors, stories from her own World Water Speed Records and participating in the event’s many activities.

Motorclassica will commence Thursday 23 October with Tour Classica, when 80 cars and motorcycles will leave Melbourne Zoo at 9.30am for a parade through the streets to make a grand entrance at the Royal Exhibition Building from 10.30am.

Another highlight of Motorclassica this year will be the annual auction. Conducted by Theodore Bruce, Australia’s oldest auction house, the Motorclassica auction will see just 30 hand-selected vehicles and a selection of automotive memorabilia from the world-famous collection of West Australian Peter Briggs going under the hammer.

Source: Exhibitions and Trade Fairs