A POSITIVE OUTLOOK FOR EXHIBITIONS AND EVENTS IN 2017

By Exhibition and Event Association of Australasia , 22 February, 2017


MEDIA RELEASE

22 February 2017

A POSITIVE OUTLOOK FOR EXHIBITIONS AND EVENTS IN 2017

The Exhibition and Event Association of Australasia (EEAA) welcomed the results of the latest industry data that points to a positive year ahead for exhibitions and events.

The Global Association of the Exhibition Industry (UFI)’s 18th Global Exhibition Barometer was released this month and reports an overall positive trend in turnover for 2017 in most of the world (Germany and Italy were the only countries to report a weaker outlook than in 2016).

The survey results showed that ‘despite an ongoing slowdown in global economic growth, and a decline in open trade promoters on the international stage, the exhibition industry remains geared for continued growth in 2017’.

The data also points to an expansion of the industry’s business activities globally, with a large number of companies from all regions signalling an intention to ‘develop new activities, either in the classic range of exhibition industry activities (venue/organiser/services), or in other live or virtual events, or in both’.

Chief Executive, Joyce DiMascio, said that these results mirrored indicative data collected by the Association from its members on their intentions for 2017.

“Our own member survey conducted in February 2017 shows that eight new events will be launched this year and three events are in development for potential launch,” said Ms DiMascio.

“These new events will cover manufacturing, agribusiness, energy/resources, military/law enforcement, home/lifestyle/leisure, and with several  in travel and hospitality. They are set to take place in Sydney, Melbourne, Perth, Canberra and Queensland.”

Additional research conducted for the Association, in partnership with the Audited Media Association of Australia (AMAA) also shows positive signs for the year ahead.

“Our latest Attendance Insights, which gathers data from the top 30 audited exhibitions in Australia and New Zealand from the 2015-16 financial year, shows an average increase in unique visitors of 3.4 per cent on the previous year.

“The data shows that Melbourne attracted a higher percentage of interstate or overseas visitors, while Sydney attracted the highest number of local attendees.”

Insights summary:

  • In the 2016 financial year, the top 30 audited exhibitions in Australia and New Zealand generated 325,950 unique visitors, an average of 10,865 per exhibition, an increase of 3.4% over FY2015.
  • In 2016 Sydney generated 96,040 unique visitors with 25.9% of reported visitors from interstate or overseas
  • In 2016, 5 of the 9 Sydney exhibitions were held at Sydney Olympic Park, representing 20.8% of total audited attendance, up from 15.4% in 2015.
  • In 2016 Melbourne generated 141,343 unique visitors with 41.3% of reported visitors from interstate or overseas
  • In 2016, 8 of 11 of the Melbourne exhibitions were held at MCEC, representing 32.7% of total audited attendance, down from 38.7% in 2015.
  • In 2016 Sydney exhibitions ran on average for 3.4 days and Melbourne exhibitions ran on average for 3.6 days
  • In the 2015-2016 financial period, Melbourne exhibitions attracted a higher percentage of interstate & overseas visitors than Sydney exhibitions (Melbourne 41.3% vs Sydney 25.9%)

The figures reflect the closure of the Sydney Convention and Exhibition Centre. Data for Sydney is expected to grow in 2017 with the opening of ICC Sydney.

This report also included data about the repeat visitation numbers for the trade shows that are part of the top 30 exhibitions.

  • In 2016 of the 9 Sydney exhibitions included in the top 30, 6 were trade shows and reported an average repeat visit percentage of 19% of Unique Visitors, down from 21% in 2015.
  • In 2016 of the 11 Melbourne exhibitions included in the top 30, 6 were trade shows and reported an average repeat visit percentage of 58% of Unique Visitors, up from 37% in 2015.

In a 2016 update to the Value of Business Events to Australia, EY reported increases across all data from the original findings for 2013/14, as follows:

Metrics2013/142016
Number of events412,000429,594
Number of delegates (m)3738.74
Direct expenditure ($b)2830.2
Direct value add ($b)13.513.9
Jobs179,357193,203

“All the signs point to a positive year of growth and expansion for exhibitions and events, both locally and globally.” Ms DiMascio said.

Source: Exhibition and Event Association of Australasia