Adelaide Expo Hire is redefining the box

By Adelaide Expo Hire Pty Ltd, 2 July, 2015

Adelaide Expo Hire has redefined its business units and redesigned its brand identity to reflect this. By separating the Divisions, AEH Exhibitions, AEH Signs and AEH Custom Displays, the business is able to offer both stand-alone or fully integrated solutions to its clients. 


The new identity represents the shape of a booth, with the cube shape reversed out of the centre and is a nod to the legacy of the 27 year-old brand. Its three sections represent the new business units and can be interpreted as arrows, representing the thinking taking place outside of the box.


Adelaide Expo Hire is Adelaide’s largest and most awarded exhibition company, servicing the local, regional, national and international exhibition market.


Known for its extensive range of products, personal approach and exceptional service, Adelaide Expo Hire’s Managing Director, Michael Siebert, has spent the past year analysing the industry to ensure Adelaide Expo Hire remains at it’s fore.


Under Michael’s leadership, Adelaide Expo Hire has a new outlook on the exhibition industry. Michael says “We are rethinking the boundaries of our industry. An exhibition should be defined by what our customers need the exhibition to achieve. We need to think a little differently, so we can give our customers the best service and the best outcome. I’m focussed on the future of the exhibition industry – and that future is exciting.”


Adelaide Expo Hire has redefined its systems behind the scenes too.  With considerable investment in new equipment including an AGFA printer and Ungerboeck software, refined processes now reduce time and increase quality control measures. This is the new ‘normal’ at Adelaide Expo Hire and will be applied to all projects, including Signage jobs outside of the exhibition industry.


Adelaide Expo Hire’s new website represents its redefined approach to the industry. It now offers the customer a tool to visualise their exhibition space, showing different packages, configurations and equipment. There are packages available to view and new layouts will continually be added over the coming months. View the tool at


For more information about Adelaide Expo Hire’s redefined approach, please contact Michael Siebert – Managing Director on 0419 010 390 or [email protected].


Adelaide Expo Hire was established in 1986, and is South Australia’s largest supplier of exhibition equipment. It provides shell scheme booths, furniture, custom built displays, signage, carpet, display equipment, plants and audio visual for conferences, business and public events. Twice inducted into the Meetings & Events (MEA) Hall of Fame, Adelaide Expo Hire is also the only South Australian official member of OSPI (Octanorm Service Partner International), the words largest exhibition builders network, giving the buusiness international reach.

Source: Adelaide Expo Hire