AFI Branding acquire Australian division of Octanorm

By Exhibition and Event Association of Australasia, 23 June, 2015

Melbourne, June 23, 2015: AFI Branding, the leading innovator in Australia’s rapidly expanding soft signage industry, have announced today that they have acquired the Australian division of German based Octanorm from Halifax Vogel Group (HVG).

Octanorm Australia was established in 1972 and is well known in the market for their strong commitment supplying high quality exhibition and retail display systems.

The purchase of Octanorm Australia by AFI Branding is an exciting move for both the Australian and New Zealand exhibition and retail industries, particularly with the growing need to meet increasingly demanding briefs for innovation, functionality and fast turnaround. 

“It’s a perfect marriage between two companies who have, in equal proportion, a steadfast and proven history in not just leading the charge, but operating with an uncompromising commitment to constant improvement in supplying the very best solutions for exhibitors and retailers alike,” explains AFI Managing Director, Glenn Watson.

“The real winners from this deal are our clients.  We’re effectively bringing the very best in German engineering and design front and centre to the Australian and New Zealand markets and now able to combine this with the print capabilities of Australia’s leading digital fabric print company to offer a complete ‘turn key’ solution”.

“We couldn’t think of better people and a better business to be the stewards of Octanorm in Australia and New Zealand into the future than Glenn Watson and the team at AFI Branding.   I am sure they will take the business to new heights in the ANZ market”, said HVG Chief Executive Officer Bruce Rayment.

The integration of the two companies and the development of new initiatives and products will take place as a priority in the coming months and will open up a new line of solutions predominantly for both AFI’s and Octanorm’s existing and future client base. 

Source: AFI Branding