AFI Branding Host Clients In Exclusive ‘Open House’ Event

By Exhibition and Event Association of Australasia, 2 June, 2014

Melbourne, June 2 2014: AFI Branding, the leaders in fabric signage solutions for the retail, exhibition and event sectors, yesterday hosted an exclusive ‘Open House’ evening for over 60 clients at its new Melbourne head office and production facility in Carrum Downs.

Held from 4pm, at 33 Lakewood Blvd, Carrum Downs, AFI welcomed guests with champagne, which set the tone for a relaxed but informative night with soft signage innovation and a commitment to exceed the expectations of clients at the forefront of the agenda.

AFI Branding Managing Director, Glenn Watson, saw great potential in the night as a platform not only to inform clients of the many facets of AFI Branding, but also to relay the initiatives AFI have implemented to secure their leadership within industry.

“Having the opportunity to show our clients how their work comes to life, and introduce them to the people that make it all happen has been a goal of ours for some time. Here at AFI we are constantly looking for ways to set the bar higher in our industry, we are not your traditional signage supplier, and there was no better way to communicate this than by hosting our clients in our own environment,” he said.

AFI’s 22 year history of pioneering industrial change with technology and first to market products was evident with the purpose build facility showcasing a unique approach to soft signage manufacturing with sales, pre-press, print, cutting, sewing and fabrications processes all under one roof.

“We want to ensure that people who partner with us have complete confidence that their idea, whether it be a banner, or intricate exhibition display, will be produced using the latest technology, most vibrant fabrics and expert craftsmanship,” he continued.

To find out more about AFI Branding, or to arrange a tour of the new facility, contact the team on 1300 652 514 or email [email protected].


About AFI Branding: AFI began in 1992 as screen printers of flags and banners for the automotive market. Since then, AFI has steadily grown its suite of products, and has won numerous large event signage contracts, to become the market leader and primary manufacturer within the soft signage industry in Australia. AFI is widely known for the ReFrame™ suite of products (, which has revolutionaised the internal signage display industry in Australia.

Source: AFI Branding