"We are committed to growing our sector and supporting our members to be the best they can be."

Join EEAA

BENEFITS OF MEMBERSHIP

The Exhibition and Event Association of Australasia (EEAA) is Australia’s leading voice for the exhibition and event sector. We are committed to the growth and development of our sector, promoting the value of business events to local and global communities, and supporting our members so their businesses can prosper and grow.

Members of the EEAA are part of a recognised, reputable and respected professional association.

Our members include organisers, association organisers, venues and suppliers who deliver over 500 events a year. They are Australia’s leading event industry professionals.

EEAA members are part of a vibrant community. Our membership offers access to this extensive network, marketing support, professional development, recognition and valuable resources. The Association also brokers introductions between members and within its stakeholder community.


Advocacy

Promoting the Power of Exhibitions is at the heart of the Association’s advocacy strategies.

There are two core pillars to the EEAA advocacy agenda:
  • The Power of Exhibitions to drive the economy by stimulating trade, investment, regional economic development, employment, tourism and knowledge sharing. We represent our industry to government and advocate for policies that support its growth.
  • The Power of Exhibitions to drive marketing success and community engagement. We promote our industry’s unique capacity to bring together face-to-face, live event market places with the online world.

The EEAA represents the industry on issues that matter to members in influential government, business and industry forums in Australia and internationally. Our advocacy agenda is highly targeted and designed to influence decision-makers in government, industry, media and business networks.

Our purpose is to:
  • promote the economic and social contribution of our industry
  • influence government policy to create an environment that enables our industry to grow
  • ensure ongoing investment in events infrastructure to ensure adequate capacity for member events to grow
  • ensure access to government services and programs for members, including delegate boosting funding, marketing support, bid and ministerial support, trade and investment opportunities and access to international markets and programs
  • ensure skills and labour policies promote careers in the exhibitions and events industry
  • influence the development and delivery of industry relevant course content and training packages to support a highly skilled workforce within the sector.

The Power of Exhibitions campaign has yielded significant results, including achieving the highest level of government, business and industry engagement for the sector and a respected voice in key circles of influence in this country.

The Association also has a major focus on promoting the merits of investing in exhibitions and events by marketers in all industry sectors.

The promotion of the Power of Exhibitions is at the heart of the Association’s brief and a key focus of new programs and initiatives.

The Association has delivered an ongoing campaign to:

  • media
  • marketers
  • influencers of marketing spend, and
  • marketing industry partners.

Networking and learning

The Association delivers a year-round program of events, forums and networking opportunities for its members. These events attract business, industry and government leaders and provide members with opportunity to discuss the latest issues and opportunities for the sector. They are much-valued by members and provide opportunities to network both within and outside the EEAA member community.

Search our event calendar to see what's coming up

Our flagship events and programs

EEAA Leaders Forum

Once a year, the industry’s decision-makers are invited to attend the Leaders Forum where issues of importance are discussed in a workshop format.

EEAA Annual Conference

Each year, the Association brings together the leaders from the industry to hear from EEAA hosts an industry conference with top speakers and trainers that offer insight and advice for all sectors of the industry.

EEAA Awards for Excellence

Members are invited to enter their event, product or service to win one of the prestigious awards presented annually at the EEAA Gala Awards Dinner

Young Stars Program

This program is open to all members, providing the industry’s future leaders with a voice and a supporting and nurturing environment to help develop and grow their careers in the sector.

The EEAA collaborates with its members in the training sector to deliver education programs that support and nurture an appropriately trained workforce and help to provide the sector with access to a skilled talent pool. EEAA members have exclusive access to programs that offer practical skills and knowledge for those working in the exhibition industry, such as the new Excelling in Exhibitions Program delivered by Sydney TAFE, as well as connections to institutions that offer internships and trainees.


Information and research

EEAA members receive exclusive access to regular research studies commissioned by the Association each year. These studies, conducted by independent research companies and in partnership with other global industry organisations, help us to benchmark the industry, measure trends, and gather data on the industry’s contribution to the Australian economy, as well as providing the basis for the Association’s lobbying and advocacy programs. This research is also an extremely valuable, evidence-backed sales and marketing tool that members can use as validation of the Power of Exhibitions to further their business objectives.


Marketing and communications

Media/PR

As the recognised voice of the event and exhibition industry, the EEAA is regularly quoted and called upon to comment in the media. The Association also provides promotional support for its gold and platinum members’ major activities or news.

Campaigns

The EEAA develops marketing campaigns that promote and educate about the sector and encourages member participation in these activities to raise the profile of the Association’s individual members and the whole sector. Such campaigns include the Power of Exhibitions as both a valuable driver of the economy and an effective marketing channel, and Global Exhibitions Day.

Member communications

We keep in regular contact with our members to ensure they are always on top of relevant business issues, connected to the industry and updated on EEAA activities via newsletters, alerts, social media and PR communications.

Website

Our website is a well-respected source of information for members and non-members alike and an invaluable communication tool for the association.

  • Members are prominently featured across the website, including via individual profiles, acknowledgement of their support of our events and activities, as well as the opportunity to promote their latest news and post job advertisements.
  • The EEAA online event calendar is a searchable listing of all events run and hosted by EEAA members. This is an invaluable business development and profiling tool and the most visited section of the EEAA website by members and non-members alike. Each year, the EEAA produces a hard copy calendar based on this information, which is distributed to and used by an influential network of government, industry and business leaders.
  • Our online member directory features profile information on our current members. This publicly searchable listing is an invaluable way for members and non-members alike to find your services. Members are encouraged, where possible, to utilise the services of others within the membership community. You have 24/7 access to your online profile to ensure it’s always up to date.

Industry recognition

The EEAA is Australia’s leading voice for the exhibition and event sector. As the acknowledged industry body, membership of the EEAA provides credibility and enhances your company image. Members are provided with and encouraged to display the EEAA logo – the acknowledged industry symbol and a powerful marketing tool – in their company promotions.

The EEAA administers an annual awards program that recognises excellence in the industry and its members have the opportunity for their products, services, shows and people to be acknowledged and celebrated within the industry by this prestigious recognition program.


Industry standards

All EEAA members have the opportunity to obtain risk management accreditation through their membership, and are encouraged to do so, to promote a safe working environment for all in the industry. EEAA’s Risk and Safety Management System is managed in conjunction with Marsh Risk Consulting, one of the world’s leading risk and insurance firms.

The EEAA upholds and promotes a high-level of industry-wide professional standards by administering a Code of Ethics that applies to all EEAA members.


What our members say about us
“The EEAA is the heartbeat of the industry. If you’re not in the exhibition industry association
you’re really not in the exhibition industry.” Domenic Genua, Boating Industry Association
of NSW
“The relationship between EEAA and its members is fundamental to providing a platform of
support, communication and information sharing to collectively enjoy success.” Beverley Parker, International Convention Centre Sydney
“EEAA is a good mix of venue, supplier and organiser which helps each group to gain a greater understanding of each other’s issues.” Jim Delahunty, ExpoNet