Beverley Parker Joins ICC Sydney

By Exhibition and Event Association of Australasia, 10 April, 2014

Beverley Parker has been appointed the Director of Business Development for the International Convention Centre Sydney.


Parker has been the Executive Director of Sales and Marketing for the Dockside Group for the past 14 months. In addition to working senior executive roles with Four Seasons Hotels and Accor Asia Pacific, Parker served five years from 1999 as the Director of Sales and Marketing with the Sydney Convention and Exhibition Centre.


Parker is also a current Board Member of both Business Events Sydney and the Australian Racing Car Drivers Club which manages Sydney Motorsport Park at Eastern Creeks.

In her new role, Parker will be responsible for the management of a multi segment team delivering all international, national and local revenue outcomes. In developing and successfully implementing the ICC’s annual sales plan, she will work in close collaboration with the convention, exhibition and meeting industries, Business Events Sydney as well as other key stakeholders.


One of her first assignments will be to oversee ICC Sydney’s major presence at the IMEX Trade Show in Frankfurt, Germany next month.


About the Venue
ICC Sydney will be operated by AEG Ogden, the leading venue management company in the Asia Pacific region. It is due for completion in December 2016, and will be Australia’s first fully integrated convention, exhibition and entertainment precinct.


Construction of the $1 billion facility commenced in late 2013. The development of the facility is being overseen by Infrastructure NSW and undertaken through a Public Private Partnership with The Darling Harbour Live consortium, comprising AEG Ogden, Lend Lease, Capella Capital and Spotless Facilities Services, with AEG Ogden being the venue operator. The convention facility is capable of holding four fully separated concurrent events of over 12,000 delegates; total exhibition capacity of 40,000 square metres; an external event deck of 5,000 square metres featuring spectacular city views; a premier red carpet theatre with a capacity of 8,000 suitable for international entertainment acts and being used for major convention plenary sessions; a Grand Ballroom to provide Sydney’s premium banqueting space for more than 2,000; and a  new ICC hotel complex with up to 900 rooms.


For more information, visit

Source: International Meetings Review