CELLAR DOOR WINE FESTIVAL DELIVERS FOR SA WINERIES

By Adelaide Convention Centre, 11 March, 2013


The 150 participating wineries at this year’s multi-award winning Cellar Door Wine Festival Adelaide were the big winners with 7000 visitors passing through the doors over the weekend (February 22-24).
 
In just three years, the Festival run by the Adelaide Convention Centre, has established itself as one of the most popular events at the Adelaide Fringe. 
 
Each year more people are choosing to refresh their palate during the feast of comedy, music and theatre by sampling some of the best South Australian wines and produce.
 
Festival visitors were clearly impressed with what the wineries had to offer and the tastings led to over 70% of visitors purchasing wine through the new ‘Pick n Pack’ home delivery service or direct with the wineries.

A focus on South Australian food as well as wine also proved popular with 80% of visitors purchasing food from one of the food stalls or regional producers showcasing their products.
 
Adelaide Convention Centre Chief Executive Alec Gilbert said the Festival continues to go from strength to strength with more wineries, more visitors and greater recognition from the wine industry, government and consumers alike.
 
“The Fringe is an ideal time to host the Festival as it offers something a bit different at a time when people are looking to socialise with their friends and family.
 
“The Festival takes visitors on a journey through 13 iconic South Australian wine regions under one roof.
 
“This year’s Festival also gave visitors the chance to sample produce from eleven emerging regional food businesses in the Department of Primary Industries and Regions SA (PIRSA) “New Producers’ Area.
 
“With more on offer, visitors are opting to spend more time at the Festival with a significant increase in the number of two-day passes sold this year.
During the Festival a series of six Food and Wine Master Classes were also held with all tickets selling out and more than 360 people attending.
 
The Festival also gave visitors a taste of how a revitalised Riverbank precinct might feel with many heading to the Blue Note Club on the Promenade afterwards to enjoy some free entertainment.
 
The Blue Note Club is new venue created by the Adelaide Convention Centre for the Adelaide Fringe Festival. The Club is proving a real drawcard for pre and post show dinner, drinks and live music.
 
The Cellar Door Wine Festival Adelaide returns in 2014 from February 21 – 23.
 
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Source: Hughes PR for Adelaide Convention Centre