TRAINING: NEW EVENT SALES COURSE LAUNCHED IN SYDNEY AND MELBOURNE

By Exhibition and Event Association of Australasia , 7 February, 2017


Following the successful workshop at the EEAA 2016 Conference, the College of Event Management is offering an intensive half-day Event Sales course for EEAA Members.

Course Description
This workshop is designed to develop and improve sales and communication skills for events and exhibition professionals. This workshop is suitable for event managers, account or business development managers, sales and operation staff.

KEY DETAILS:
Location: Sydney
Date: Wednesday, 1 March 2017
Time: 8.30am – 12.30pm
Venue: WeWork. 100 Harris Street Pyrmont

Location: Melbourne
Date: Friday, 3 March 2017
Time: 8.30am – 12.30pm
Venue: College of Event Management Campus. Level 4/45 William Street, Melbourne, 3000

COURSE OUTLINE
Know your business
–          History and mission statement
–          Know your products and services
–          Know your competitors
–          Unique Selling Points (USPs)
–          How to use your company information to sell emotionally
–          Benefit selling
–          SWOT – self-awareness
–          Upselling and cross-selling

Know your customer
–          Researching the company
–          Identifying the decision-makers
–          Identifying your customer’s problem
–          Customer types
–          Leverage personality types to increase sales

Communication
–          Communication styles
–          Communication channels
–          Different types of questioning
–          Verbal and written
–          Protocols
–          Sales language
–          Closing the deal

Negotiation
–          Conflict resolution
–          Pitching

Cost $150 per person.

Private group sessions for teams of 10 or more are available please contact Billie directly on [email protected]or 0409 175 447.

Join the College of Event management for this deep dive into event sales that will refresh your skills, break old habits and motivate you for a successful 2017.

WORKSHOP PRESENTER: BILLIE COX
Billie has over 20 years experience as an events industry professional in sales, event management, business development, sponsorship and marketing. She has managed over 2000 events – from street parades, conferences, gala dinners, charity events to live music events and TV shoots.

Billie was formerly Senior Business Development Manager and with the Merivale Group where she made a dramatic impact on sales volumes. She is currently Industry Engagement Manager at the College of Event Management where she lectures, manages industry partnerships and student employment pathways.

LINKS:
Event Sales Toolkit – click here.
Book now – Sydney
Book now – Melbourne

Source: Exhibition and Event Association of Australasia