TRAINING: NEW EVENT SALES COURSE LAUNCHED IN SYDNEY AND MELBOURNEBy Exhibition and Event Association of Australasia , 7 February, 2017Following the successful workshop at the EEAA 2016 Conference, the College of Event Management is offering an intensive half-day Event Sales course for EEAA Members.Course DescriptionThis workshop is designed to develop and improve sales and communication skills for events and exhibition professionals. This workshop is suitable for event managers, account or business development managers, sales and operation staff.KEY DETAILS:Location: Sydney Date: Wednesday, 1 March 2017 Time: 8.30am – 12.30pm Venue: WeWork. 100 Harris Street PyrmontLocation: Melbourne Date: Friday, 3 March 2017 Time: 8.30am – 12.30pm Venue: College of Event Management Campus. Level 4/45 William Street, Melbourne, 3000COURSE OUTLINEKnow your business – History and mission statement – Know your products and services – Know your competitors – Unique Selling Points (USPs) – How to use your company information to sell emotionally – Benefit selling – SWOT – self-awareness – Upselling and cross-sellingKnow your customer – Researching the company – Identifying the decision-makers – Identifying your customer’s problem – Customer types – Leverage personality types to increase salesCommunication – Communication styles – Communication channels – Different types of questioning – Verbal and written – Protocols – Sales language – Closing the dealNegotiation – Conflict resolution – PitchingCost $150 per person.Private group sessions for teams of 10 or more are available please contact Billie directly on [email protected]or 0409 175 447.Join the College of Event management for this deep dive into event sales that will refresh your skills, break old habits and motivate you for a successful 2017.WORKSHOP PRESENTER: BILLIE COXBillie has over 20 years experience as an events industry professional in sales, event management, business development, sponsorship and marketing. She has managed over 2000 events – from street parades, conferences, gala dinners, charity events to live music events and TV shoots.Billie was formerly Senior Business Development Manager and with the Merivale Group where she made a dramatic impact on sales volumes. She is currently Industry Engagement Manager at the College of Event Management where she lectures, manages industry partnerships and student employment pathways.LINKS:Event Sales Toolkit – click here.Book now – SydneyBook now – MelbourneSource:Exhibition and Event Association of Australasia
18 February, 2021/EEAA e-newsEEAA ENEWS: Advocacy Update, EEAA IWD Power Session, Bu...Source: Exhibition & Event Association of AustralasiaEEAA ENEWS: Advocacy Update, EEAA IWD Power Session, Business Events Australia Research, and more…
10 February, 2021/EEAA e-newsA MESSAGE FROM THE EEAA PRESIDENT – FACE-TO-FACE ...Source: Exhibition & Event Association of AustralasiaLast week my company, Informa, successfully delivered our first face-to-face event for 2021 – our flagship Defence Procurement event, ADM Congress
27 January, 2021/EEAA e-newsE-NEWS: EEAA Meets with the New Tourism Minister, Save ...Source: Exhibition & Event Association of AustralasiaEEAA Meets with the New Tourism Minister, Save the Date for IWD 2021, Update on the BEGP, ….