Countdown to EEAA 2017 Leaders Forum

By Exhibition and Event Association of Australasia , 18 May, 2017


EEAA’s Leaders Forum is on 7 – 8 June and we are pleased to announce four new speakers to the on-stage line up.

Rory Govan, Associate Research Director, Explori.
Rory is our special guest from the UK and he will present the key findings of Explori’s research into the lifecycle of visitors to shows. Explori is engaged by major organisers around the world to track the profile and habits of visitors and the insights present a compelling profile of visitors and exhibitors. Rory will share his observations of visitor and exhibitor behaviours, his understanding of the market and the relationship between satisfaction and loyalty. This is the first time Explori has presented this content in Australia.

Oz Dean, Executive Creative Director, Jack Morton
Jeremy Garling, Creator, Fourth Wall
Jodie Richmond, Marketer and former EEAA Board Member
In a session on ways to curate events and integrate all aspects of the visitor and customer experience, Oz Dean from Jack Morton, Jeremy Garling from Fourth Wall and Jodie Richmond, Marketer and former EEAA Board Member discuss “curation” of the customer experience. What are the trends, what are the opportunities – and what can our event organisers learn from Australia’s leaders in experiential marketing. What happens when you effectively combine online engagement with live interaction?

They join already announced speakers:

Stuart Frank, Events Marketing Manager, Asia Pacific, Salesforce
Stuart will discuss the strategy driving the success of the Salesforce World Tour in Australia.  It is a highly curated event which grew by 30 per cent last year. In this case study we will hear about the event activations for all its targeted stakeholders and clients.

Libby Lyons, Director, Workplace Gender Equality Agency
Libby will discuss all the reasons why leaders should be champions for gender diversity. Libby is the Australian government’s chief advocate for equality in the workplace and will put the spotlight on the strengths that result from a diverse and engaged workplace – from board level to operations.

EEAA has received positive feedback from Members and Stakeholders about the speaker line-up. We are pleased to provide this opportunity to explore practical business solutions and valuable networking opportunities for the organisers, associations, venues and suppliers in our community.

Read more about the Leaders Forum.
View the Preliminary Program.
Click here to Register.

Source: Exhibition and Event Association of Australasia