Dental Industry To Get Geospatial Market Data

By Australian Dental Industry Association, 11 December, 2017

Australia’s dental product manufacturers and suppliers will soon have access to the latest geospatial tools to analyse the market for dental product thanks to a major investment in member services by the Australian Dental Industry Association (ADIA).

Using data drawn from a number of sources, ADIA membership will have access to a new online tool that provides a graphical representation of where dentists and allied oral healthcare professionals are located. This is one of a number of statistical resources that ADIA is providing that allows member businesses to make decisions that will underpin their ability to grow, create jobs and operate sustainably.

“Across the medicines and medical devices sector, ADIA is recognised as a market leader in publishing high-quality market data. We’re pleased to be rolling out this new tool that has been commissioned in response to requests from member businesses for higher degrees of granularity,” said Troy Williams, ADIA Chief Executive Officer.

The dental industry will, via a password protected website, be able to look at a map of Australia and zoom down to study the distribution of the dental workforce at postcode level. Further refinement over the course of the coming year will allow ADIA member businesses to overlay this data with other statistics such as the number of dental practices in any given postcode or the number of digital imaging scanners in that region.

“Industry participants who have been involved in the beta testing phase are excited about the ability of this tool to assist with their business planning. It’s ideally suited to supporting sales workforce distribution and identifying areas where there are emerging commercial opportunities,” Mr Williams said.

Once the beta testing phase has been completed, this new member resource will be launched at the ADX18 Sydney dental exhibition to be held over 23-25 March 2018.

The ability for dental product manufacturers and suppliers to have a visual representation of the dental workforce will provide a valuable tool to support business planning and is a major priority for ADIA.

“Our increased investment in statistical collection and analysis stems from a commitment made in the 2016-20 ADIA Strategic Plan. This sets ADIA on a pathway to provide the tools that empower member businesses with the ability to understand and benefit from changes to the environment in which dental products are manufactured and supplied,” Mr Williams concluded.

ADIA has committed to make the tool available to government and key stakeholders in the sector to support their own activities.

Image: Troy Williams, ADIA Chief Executive

Source: ADIA