Drinks Industry’s Top Personalities at ‘explore Drinks’ Master Classes

By , 31 August, 2015

Visitors are in for a treat at the upcoming Drinks Industry Show that is taking place on Monday 16 to Tuesday 17 November at Luna Park Sydney.


Master Classes run by the ‘explore Drinks’ publication will put drinks professionals up close and personal with some of the most recognised names in the business of beverages.


Group Publishing Editor, HIP Media and ‘explore Drinks’, Ashley Pini expressed his anticipation for the show by saying,


“We have an exciting line up of speakers that represent what the ‘explore Drinks’ series is all about – having fun with the category, while getting to know some of the amazing history behind the products you serve, sell and enjoy everyday.”


Kicking off the first day, is Jack Daniel’s Brand Manager Pat McEwan, Director of Whisky Academy’s Chris Middleton, Whisky Specialist Laura Hay and Beam Suntory’s Brand Ambassador Matt Barnett, who will compare both the historic and in-market differences between global production whisky regions, as well as information on how to taste and judge whiskies across a number of regions including Scotland, Ireland, Canada, America, Japan, and Australia.


Following on, is an expert discussion on mainstream beer versus craft beer delivered by “That Beer Bloke” a.k.a Director of the Institute of Beer (IOB), Ian Kingham, Two Birds Brewing Co-owner Danielle Allen and Head Brewer of the Australian Brewery, Neal Cameron.


The afternoon brings the House of Arras, Master Winemaker Ed Carr, who will lead the Champagne & Sparkling Wine ‘Taste Off’. The sessions’ presenters set Australia’s best Sparkling against some of France’s best, as experts from both regions weigh in on how to taste and what to look for in quality Champagne and Sparkling Wine.


After the ‘Taste Off’, the audience are invited to watch Dylan Howarth – National Brand Ambassador of Bols Genever, Ben Davidson – Spirits Education Manager Pernod Ricard, Gee David – South Trade International’s National Training Manager, Hayley Morison – Club Suntory Manager, Jason Crawley – Managing Director of The Drink Cabinet and Ollie Stuart – National Brand Ambassador of Campari Australia, who will share their knowledge on bartending competitions.


Concluding the first day, the industry’s top personalities from the day, will gather to show off the drinks, skills and brands that they’ve dedicated their lives to representing at the Brand Ambassador Take Over (BABTO) party.


Bartenders will have the unique opportunity to meet the masters behind their favourite products as they taste, try, mingle and mix along. Brand ambassadors from some of this year’s most publicised competitions including Bacardi Legacy, Angostura Challenge, and Suntory Cup will take over the bar, stirring up their winning drinks for the audience.


The Drinks Industry Show features an educational and entertaining series of ‘Show Highlights’ including expert-led seminars, mixology demos, taste testing, a drinks lounge and the highly anticipated Australian Bartenders Guild (ABG) Classic & Flair National Cocktail Competition.


To register your free attendance at The Drinks Industry Show, or for exhibitor information visit www.drinksindustryshow.com.au or call 02 9556 7985.

Source: Exhibitions and Trade Fairs