EEA acquires the Australian Tattoo & Body Art Expos

By EEA, 4 May, 2015

Exhibitions and Events Australia (EEA) announced today that it has acquired the highly popular Australian Tattoo & Body Art Expos – conducted annually in Sydney, Melbourne and Perth – from Toro Media. The new ownership took effect on 1 May 2015.

Matthew Johnson, Director of Toro Media, said “EEA is perfectly placed to take over these successful and very colourful events. Phil and I are excited about this change and the benefits to exhibitors it will bring.  They are an entrepreneurial business that is one of the best exhibition organisers in the country”.  Matthew continued, “I’m very confident EEA will do a great job in further building these lifestyle shows”.

The Australian Tattoo & Body Art Expos have grown in recent years to become the largest National Body Art events in the nation. They attract the best tattoo artists from Australia and around the globe, and over 40,000 visitors attend annually. The Expos enjoy an excellent international reputation which has seen them expand substantially. 

Jane Ford, Managing Director of EEA stated “I am very excited to be taking over the ownership and management of the Australian Tattoo & Body Art Expos.  We have the skills, knowhow and resources to ensure the Expos maintain their outstanding reputation and continue to expand and prosper”.   Jane concluded “We are looking forward to working with all event stakeholders – exhibitors, visitors, venues and suppliers – to build on the great work Toro Media has done over the past three years.”

The purchase of these events consolidates EEA’s position as Australia’s largest organiser of consumer exhibitions, with 21 annual shows now across Australia and New Zealand. This acquisition forms part of the privately owned company’s strategy to diversify its product mix into new consumer genre, outside its traditional home show and women’s expo markets.


About EEA


EEA was established in 2005 by Jane Ford, with Graeme Uthmeyer joining as co-owner and director in 2006.  EEA has rapidly expanded over just ten years, to now own and organise many of Australia’s and New Zealand’s best consumer exhibitions.

 The focus of EEA is to stage excellent events which meet industry and client needs. EEA's dedicated and passionate team understands the importance of identifying and meeting customer expectations. It tailors solutions to ensure each client has a rewarding exhibition experience and  high return on their show investment.


EEA is also committed to working harmoniously in partnership with its valued venues and trade suppliers, to ensure a “win-win” situation for all stake holders.


Renowned for its innovative, exciting shows, EEA has successfully grown every event it has acquired.


EEA’s current portfolio consists of Australia’s premier home shows: the Melbourne HIA Home Show, the Sydney HIA Home Show, the Herald Sun Home Show, the Brisbane Courier Mail Home Show, the Brisbane Sunday Mail HIA Home Show, the HIA Perth Home Show, and the Perth Home Show.  In addition, EEA owns five Mind Body Spirit Festivals staged yearly in Melbourne, Sydney, and Brisbane; and the Everywoman Expo in Perth.  Visit for further details of EEA’s show portfolio.


EEA also has interests through its New Zealand branch, Exhibitions and Events New Zealand Limited,  which organise the iconic Auckland Home Show, two Christchurch Home Shows, the Everywoman Expo in Auckland and the NZ Fitness Expo.

Source: Exhibitions and Events Australia (EEA)