EEAA ENews February 2017

By Exhibition and Event Association of Australasia , 8 February, 2017

Dear Members,

One of the EEAA’s strategic priorities is to advocate the strengths of live events and to encourage those who influence marketing spend to invest more in events.

For this reason we have joined forces with Mumbrella and are sponsoring the 2017 Mumbrella Awards, Australia’s biggest and most respected media and marketing awards. EEAA is sponsoring the launch of a new award category: The Best Use of Face to Face/Interaction Marketing Through Events. This is an exciting development designed to target the marketing industry and encourage more recognition of the power of exhibitions and events.

Our Association is small and nimble and always looking at ways to add value to our Members. Our new website is a cornerstone of the strategy and it’s now up and running and attracting lots of positive feedback. Created for our Association and its Members, it is packed with many more features that give our Members more opportunities to showcase their companies, events, venues and services. Make sure you check it out and proactively manage your listing.

February is a big month and on 21 and 22 we’ll be at AIME. We’ll be on Stand #1622 so come by to see the team and find out about our plans for 2017. If you’d like to introduce a new Member, this is a great time to do this.

Also coming up are two very exciting events – our EEAA Young Stars & Leaders Table with Julia Erben, Event Director for the 2016 Show of the Year – Hair Expo organised by Reed Exhibitions. Julia has an inspiring story following a career in media in Europe and then her relocation to Australia after falling in love with our country.

The other special event is our International Women’s Day Breakfast on 8 March. Five exciting speakers representing women from across events who are delivering great things. With its 2017 theme of #BeBoldForChange, we are honoured to have on our stage – Sarah Pohlman, Fairfax Events; Michelle Walter, Qantas; Penny Lion, Tourism Australia; Julia Erben, Reed Exhibitions and Anna Cesarano of Doltone House will be our venue partner. I’m looking forward to interviewing these outstanding leaders.

In the education arena, we are very pleased 2017 has kicked off with more training opportunities for our Members being offered by Sydney TAFE and the College of Event Management.

Following AIME, I’ll be among a small group of Australians taking part in The Global Association of the Exhibition Industry (UFI) Open Seminar in Singapore. This is an excellent opportunity to meet with our colleagues in the Asia-Pacific Region and discuss the issues impacting the sector. UFI has invited EEAA Members to register for the event. See more information below.

UFI has also just launched its 18th UFI Exhibition Barometer of 54 countries and the three top issues for the industry are the state of the economy in the home market, global economic development and competition with the Industry. Way down the scale are – competition with other media and regulatory and stakeholder issues. Check out the whole report in Resources below.

We have some exciting new partnerships with big industry players like Mumbrella, Eventbrite, Google and Airbnb. And we are very pleased to welcome more new Members – they are: Event supplier – Red Exhibitions & Displays, Conference organiser – IQPC, Security advisors – Sheridan Consulting Group, and Expo organiser – XPO Exhibitions.

I urge you to welcome them all into our community so that we can continue to put the spotlight on what can be achieved through outstanding events.

Globally there appears to be some uncertain times ahead – we hope the protectionist policies being rolled out in the US do not find their way into the Australian and New Zealand markets. For business and communities to flourish we need trade and travel to be enabled – not threatened.

EEAA will continue to advocate for policies, at all levels of Government, that create a vibrant economy in which our Members’ businesses can flourish.

Joyce DiMascio
Chief Executive


Read the full ENews here.

Source: Exhibition and Event Association of Australasia