By Exhibition and Event Association of Australasia , 3 August, 2017


· Message from the Chief Executive
· EEAA attracts global leaders to Australia in September
· EEAA welcomes new Members
· EEAA and Mumbrella put events on Australia’s biggest marketing stage
· EEAA featured in Exhibition World
· International award win for EEAA
· EEAA is recruiting – act quickly!
· EEAA welcomes new intern: Dylan Owen-Taylor
· Keep up-to-date with the latest EEAA events
· EEAA is turning 25!
· 2017 Awards for Excellence goes online
· EEAA joins ICC Sydney at State economic update
· Business Events Council of Australia meets Parliament in Canberra
· Excelling in Exhibitions series offered in Adelaide and Gold Coast
· Jobs Portal: vacancies in the exhibition and event sector
· Resources
· 55th Australian Export Awards
· Marketing: Leverage EEAA footprint on social media
· Marketing: How strong is your presence on the EEAA website?
· Marketing: Are your events in the 2017 EEAA Calendar?
· Marketing: Is your news being heard? EEAA can help boost your marketing


Message from the Chief Executive

Dear Members,

I’m very pleased to advise our Members and partners, that Kai Hattendorf the CEO of the Global Association for the Exhibition Industry (UFI) has accepted EEAA’s invitation to come to Australia in September to meet Members and partners.

EEAA Chief Executive, Joyce DiMascio.
Kai will also be joined by Mark Cochrane, who leads the UFI Asia-Pacific Team.This is a great honour for the EEAA to welcome Kai and Mark to Australia and we are building a program of events to enable Members to hear from them. Stay tuned for details but please note 18 and 19 September in your diaries. EEAA values its relationship with UFI – the Association has provided many opportunities for the EEAA Members to stay abreast of major issues impacting the sector globally. Kai Hattendorf took over the role in November 2015 and is bringing new ideas and a strong communications focus to UFI – he and Mark are inspiring leaders and I know you will enjoy meeting them.

We were thrilled about winning an inaugural Global Exhibitions Day Award – this was announced by UFI and Exhibitions World magazine a few weeks ago in recognition of our work engaging Governments about the importance of the exhibition and events sector. If you missed the news here is the link.

Our work reaching into the marketing community to promote the Power of Exhibitions through Mumbrella continues strongly and we were honoured to be part of the 2017 Mumbrella Awards.

We pay tribute to Designteam for the commendation they received at the Mumbrella Awards. We were thrilled that a EEAA Member stood out among a big field of candidates in the new award for interactive marketing sponsored by the EEAA. We’re hoping more Members will enter this award next year so that we can shine the light on the effectiveness of live events as a marketing channel even more. We thank the team at Mumbrella for the spirit of partnership that has been developed with EEAA – and we hope to bring you more with Mumbrella in the future as we vigorously pursue our agenda to “influence those who influence marketing spend”.

The EEAA is a vibrant community – and it continues to attract interesting new Members. The events industry is changing and so too is our Membership as we reflect the changing nature of our sector. It’s a pleasure to welcome our newest Gold Partners; international organiser Deutsche Messe and venue Merivale. We also welcome new Members, Rockpool Dining Group and the return of Association Member, Caravan & Camping Industry Association NSW.

The EEAA website launched in December is serving us and our Members well. It’s a useful place for uploading all your company details and event news. It currently also features numerous job vacancies in our Member companies. Don’t forget to make use of this crucial communications platform available to all our Members.

And speaking of job vacancies, the EEAA is currently recruiting in the important Administration and Member Services role – we’re looking for a good all-rounder to join our team. Here’s the link – get in quick if you have a star candidate to refer to us as we will be interviewing shortly.

On the training front – there is the great news that the Excelling in Exhibitions course offered by TAFE NSW is now available on the Gold Coast and in Adelaide.

A couple of other big innovations coming up – we’re pleased to inform you that the EEAA 2017 Awards for Excellence will be administered through a new online portal being developed with Awards Force. We expect this will make the entry and judging process more streamlined and are looking forward to rolling this out next month when we kick off the 2017 Awards Call for Entries.

The 2017 EEAA Conference and Awards for Excellence will be held on 28, 29 and 30 November in Melbourne – so pop these dates in your diaries. We’ll be announcing venue details very soon. We’ve started working on our program so if there are any themes that you’d like us to explore, don’t hesitate to give me a call. Our conference content is carefully curated so that we give Members excellent opportunities for learning.

Each day at the office we have the pleasure of talking to Members, helping them, connecting them and supporting them with our range of services.

We are looking forward to celebrating our 25th anniversary with Members through our end-of-year events when we will put the spotlight on the people who have helped build our vibrant industry and Association.

I also had the privilege this week of attending the KD Lang Concert at the ICC Sydney Theatre – what a wonderful concert but also interesting to experience the new hospitality suite showcased to VIP guests by Geoff Donaghy and the ICC Sydney team. The new ICC Sydney venues have many interesting spaces which add a range of flexible options for use of these facilities.

The coming two months are very busy for our Members with over 70 exhibitions being held across the country – many of you, our Members, are experiencing your busiest time of the year. We wish you every success whether you are the organiser, host Association, venue or supplier.

Finally, if there is anything we can assist with – please get in touch. This is your Association and our goal is to support and help drive your success.

Joyce DiMascio
Chief Executive

EEAA attracts global leaders to Australia in September

The CEO of UFI, the Global Association of the Exhibition Industry, Kai Hattendorf will be in Australia from 18-19 September along with UFI’s Asia / Pacific Office Regional Manager, Mark Cochrane.

L-R: Kai Hattendorf and Mark Cochrane.
EEAA will be holding a series of events across two days including a press conference, political round-up, industry reception, Young Stars & Leaders Table and its popular annual Gold and Platinum Partners Event. Save the date and stay tuned for more details.

EEAA welcomes new Members

EEAA welcomes our newest Gold Partners: International Organiser Deutsche Messe and Venue Merivale. We also welcome new Members Rockpool Dining Group and the return of Association Member Caravan & Camping Industry Association NSW.

Click through to the links to find out more about our new Members. If you would like to meet any of them, we would be very happy to broker introductions.

The strength of the EEAA community comes from the introductions and relationships that can be developed through Membership.  So do not hesitate to let us know if you’d like to connect with any of our new or existing Members.

Other new Members this year include:
• Delaro – owned by Rodney Cox
• Homepix Photography
• Metropolis Events
• Red Exhibitions & Displays
• Sheridan Consulting Group
• SP Marketing & Events

It is very important for the Association to keep growing and attracting new Members – so please ensure that you refer any potential Members to us. If you would like to be part of this community or have a referral, contact us on (02) 9413 9520.

EEAA and Mumbrella put events on Australia’s biggest marketing stage

The power of face-to-face marketing has been recognised in its own category for the first time by Australia’s largest media and marketing community at the Mumbrella Awards 2017 overnight (29 June). Read more.

EEAA on stage with award winners “HCF Hands On”.

EEAA featured in Exhibition World

The EEAA’s recent successes in its government advocacy agenda is getting global recognition.

Last month, Joyce DiMascio was invited by Exhibition World to share her thoughts on best practices for engaging with government. In her blog post, Joyce discusses the importance of having a clear policy agenda, using evidence to support your case, choosing the right partnerships to amplify your voice and talking to both sides of government. You can read the full blog post here.

Just weeks later, the EEAA was recognised by global peak body, UFI, and Exhibition World for the positive impact of its industry advocacy as a result of its effective #GED17 campaign efforts in the inaugural Global Exhibitions Day Awards 2017.

International award win for EEAA

EEAA’s achievements in government advocacy have been recognised by industry peers in the inaugural Global Exhibition Day Awards 2017. Awarded the Industry Impact Award, the Association’s activities for Global Exhibitions Day 2017 was judged by The Global Association of the Exhibition Industry (UFI) and Exhibition World as having had ‘the most positive impact supporting exhibitions as an industry’. Read more.

EEAA is recruiting – act quickly!

We have an important role for a Member Services and Programs Administration Team Member with the EEAA.

Join our dynamic team!
The role is ideally suited to a well organised “all-rounder” who is able to bring their outstanding organisational and communications skills to support the running of the office and some of its most important member events and programs.

The role will involve the following key areas:
• Member Services
• Awards Program Administration
• Program Support
• Membership Development

Click here for more information. If you are interested in applying for this role or have a referral, contact EEAA on (02) 9413 9520 or email [email protected] The short-listing process has begun so it’s important to act quickly.

EEAA welcomes new intern: Dylan Owen-Taylor

EEAA is pleased to welcome Dylan Owen-Taylor to the EEAA team as our new intern. Dylan completed his BA-Media, Culture and Communications at Macquarie University in 2016.

He then spent the remainder of the year travelling through Europe, the United States of America, and Central America. As a tennis fan he saw all four grand slams that year (Australian Open, French Open, Wimbledon, and the US Open). Dylan is looking to gain an insight into the events and exhibitions industry as well as develop his media communications skills. We welcome Dylan to the team.

Keep up-to-date with the latest EEAA events

The EEAA delivers a year-round program of events that explore key issues facing the industry.

Visit the EEAA Events Program page of our website frequently to stay up-to-date on what’s happening in your association.


EEAA is turning 25!

It’s our birthday! This year, we are proud to celebrate 25 years working with and for the dynamic Australasian business event community. We will be officially marking the occasion at our annual conference and Awards for Excellence in November – so stay tuned for details!

Part of our celebrations will include taking a look back at where it all began. Can you help us fill in the blanks? We are asking our members to share any photographs, videos, stories and/or memories of EEAA events and people from the past 25 years.

With your help, we will remember and acknowledge all the great industry people who helped to make the Association what it is today – a powerful voice for the exhibition and event industry in Australasia and around the world.

Please email your photographs, videos, stories, memories or questions to [email protected] or discuss your ideas with Joyce DiMascio.

2017 Awards for Excellence goes online

We are pleased to announce that EEAA’s annual Award program will be online in 2017. This is the next step in the Association’s digital transformation, following the launch of the new website at the beginning of the year. Read more.



21 August 2017: Entries open – EEAA Awards for Excellence
22 September 2017: Entries close – EEAA Awards for Excellence
28 November 2017: EEAA Conference Welcome Reception
29-30 November 2017: EEAA Conference
30 November 2017: EEAA Awards for Excellence

EEAA joins ICC Sydney at State economic update

This week EEAA joined ICC Sydney Directors, Geoff Doanghy and Beverley Parker at the economic update by the NSW Premier, Gladys Berejiklian hosted by the Committee for Economic Development of Australia (CEDA). Read more.

L-R: Geoff Doanghy, ICC Sydney; Joyce DiMascio, EEAA; Beverley Parker, ICC Sydney; and Kristian Nicholls, Business Events Sydney.

Business Events Council of Australia meets Parliament in Canberra

The Business Events Council of Australia (BECA) has met with key parliamentarians and other Business Events leaders in Parliament House to pitch the power of exhibitions and events in Australia. Read more.

BECA at the table with parliamentarians at the Business Events Meets Parliament bipartisan Friends of Tourism luncheon held at Parliament House.

Excelling in Exhibitions series offered in Adelaide and Gold Coast

TAFE NSW Sydney is pleased to offer the popular “Excelling in Exhibitions” Series in Adelaide and the Gold Coast following two successful programs in Sydney and one in Melbourne. Read more.


Jobs Portal: vacancies in the exhibition and event sector

The exhibition and event industry offers exciting opportunities and career pathways for a vast array of personalities and skill sets. EEAA advertises jobs available and jobs wanted.

Click here or contact
[email protected] for further details.


Employer: Reed Exhibitions | Closes: 31 July 2017
Full job listing here >>

EXHIBITION MANAGER | Full-Time | New Delhi, India
Employer: Reed Exhibitions | Closes: 31 July 2017
Full job listing here >>

Full-Time | NSW | Employer: Tourism Australia | Closes: 4 August 2017
Full job listing here >>

Employer: ICC Sydney | Closes: 30 August 2017
Full job listing here >>

Temporary/contract | NSW | Employer: ICC Sydney | Closes: 30 August 2017
Full job listing here >>


UFI’s latest Global Barometer shows a growing industry, currently refocussing and advancing on digital transformation. Read more.

2017 CEIR Index Report: An Analysis of the 2016 Exhibition Industry and Future Outlook by the Center for Exhibition Industry Research is out now and measures the annual performance of the exhibition industry in four key metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue. Click here.

2017 CEIR Attendee Floor Engagement Study (Part Four) Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models: Report Part Four looks forward, identifying how exhibitors plan to improve their exhibiting approach, what they are advocating to organisers to help them be more successful, as well as quantifying the extent of openness, interest in exploring new exhibition floor layouts and models. Get the report.

Updates with Paul Bloxham, HSBC Chief Economist: This month saw significant moves in short term rates and the AUD in response to commentary by the RBA. Read more.

Tourism Australia Essentials: Keep up to date with the latest news from Tourism Australia. Click here.

Australian Technology Park: Mirvac is currently exploring redevelopment opportunities at the Locomotive Workshop, which is an important step in Mirvac’s wider vision for realising the true potential of ATP while celebrating it’s significant heritage value. Read more.

55th Australian Export Awards

The Australian Export Awards (AEA) is a national program that honours Australian businesses for their export achievements and contribution to Australia’s economic prosperity. There are 12 national award categories. Entry is free and applications are still open. Read more.


Marketing: Leverage EEAA footprint on social media

EEAA regularly publishes FacebookTwitterLinkedIn and Youtube. We use these channels to share Member, industry and EEAA news. Take advantage of this Member Service for your content too by sharing your news with us or tagging EEAA. Don’t forget to follow us and keep up-to-date with what’s happening with your Association.


Marketing: How strong is your presence on the EEAA website?

EEAA’s website is a hub of information on key Organisers, Association Organisers, Venues and Suppliers in the exhibition and event industry.

The Association receives calls daily from prospective exhibitors, visitors and employees looking for information on events, suppliers, venues or partners and we direct them to our website.

Ensure your online profile is strong and your details are up-to-date on you can be found easily by those who are looking. Contact EEAA on 02 94139520 for more information.

Marketing: Are your events in the 2017 EEAA Calendar?

Ensure your events are found by listing them in the EEAA 2017 Calendar. Click here or contact [email protected] for further details.

Organiser: Boating Industry Association | Venue: International Convention Centre Sydney

Organiser: Asia Events Exsic | Venue: International Convention Centre Sydney

Organiser: Reed Exhibitions | Venue: Royal Exhibition Building

Organiser: Australian Events | Venue: Toowoomba Showgrounds

Organiser: AGHA | Venue: Melbourne Convention and Exhibition Centre

Organiser: Reed Exhibitions | Venue: Melbourne Convention and Exhibition Centre

SYDNEY DOG LOVERS SHOW | 5-6 August 2017
Organiser: Event Management International | Venue: Royal Hall of Industries & Hordern Pavilion

THE PERTH HIA HOME SHOW | 11-13 August 2017
Organiser: Exhibitions and Events Australia | Venue: Perth Convention & Exhibition Centre

Organiser: Australian Dental Industry Association | Venue: Mercure Hotel Perth City

Organiser: Gaming Technologies Association | Venue: International Convention Centre

THE HOME SHOW – MELBOURNE | 17-20 August 2017
Organiser: Exhibitions and Events Australia | Venue: Melbourne Convention and Exhibition Centre

Organiser: Exhibitions and Trade Fairs | Venue: Melbourne Showgrounds

Organiser: Australian Events | Venue: Maryborough Showgrounds

Organiser: | Venue: Melbourne Convention and Exhibition Centre

Marketing: Is your news being heard? EEAA can help boost your marketing

The EEAA has a strong voice within industry and the new EEAA website is a useful platform to share your news with the business events community – login to the EEAA Member area of the website and upload your news today.

Royal International Convention Centre Executive Chef Sean Cummings has cooked up a storm for Variety of ChefsRead more.

Brisbane Convention & Exhibition Centre: Queensland’s world leading research in the field of Biomechanics was on show last week at what is the largest ever congress of the International Society of Biomechanics – ISB 2017. Read more.

Moreton Hire: The Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) today appointed Moreton Hire as the Games Official Marquee and Temporary Structures supplier. Read more.

Australian Events: A large crowd was waiting to enter this morning as local Councillor Gary Baildon was welcomed at the 2017 Gold Coast Midyear Caravan Camping Expo and Home and Outdoor Living Ideas. Read more.

Decorative Events & Exhibitions have announced the relocation of its premises in October. The team and its several departments look forward to spreading their wings and finally operating under the one roof! Read more.

Eventbrite says ‘kia ora’ to New Zealand as it opens office. The decision to launch in New Zealand follows significant organic growth in the local market and is part of its APAC expansion efforts. Read more.

The Star: In a first for Australia, The Star Sydney have imagined three immersive spaces to stay and play, the Studios at The Star, each with their own unique alluring inspiration. Read more.

Doltone House: Tomorrow, Doltone House is hosting a free Business Events Open House for meeting and event planners to showcase their latest venue developments. Read more.

Gaming Technologies Association: In addition to the fact that on-line visitor registrations are also up by 20% in comparison to the same period for 2016, the number of confirmed exhibitors has grown by 30% versus 2016. Read more.

AsiaEvents Exsic, Boating Industry Association, International Convention Centre: For the very first time this year, the Australia International Dive Expo (AIDE) will take place at the International Convention Centre Sydney as part of the Sydney International Boat Show, the largest recreational boating event in the southern hemisphere. Read More.

Australian Dental Industry Association: The Australian Dental Industry Association (ADIA) was named Association of the Year before more than three hundred stakeholders from across the not-for-profit sector at a gala dinner held in Sydney. Read More.

Specialised Events: More than 80 brands looking for franchisees, with investment levels ranging from $10,000 to over $500,000 gathered at the Brisbane Franchising & Business Opportunities Expo on the weekend. Read more.

Melbourne Convention and Exhibition Centre (MCEC): The Victorian State Government has appointed John Brumby AO as chairperson of the Melbourne Convention and Exhibition Trust (MCET), replacing outgoing chairperson, Robert Annells after more than 20 years of service. Read More.

MCEC Chief Executive, Peter King was appointed to the International Association of Convention Centre’s (AIPC) Board of Directors during their 2017 General Assembly held in Sydney, Australia. Read More.

MCEC has rounded out its fifth consecutive record high financial year, placing the venue in prime position for the opening of its new expansion space in mid-2018. Read More.

International Convention Centre Sydney (ICC Sydney) has been awarded LEED Gold, recognising its all-encompassing approach to sustainability. Read More.

Quest Apartment Hotels: Quest Apartment Hotels is continuing its expansion in Western Australia, with construction commencing at Quest on Mends Street, located at 21 & 23 Mends Street. Read More.