EEAA ENEWS MAY 2017

By Exhibition and Event Association of Australasia , 23 May, 2017

Dear Members,

There are now less than three weeks to go to the 2017 EEAA Leaders Forum and Global Exhibitions Day and I invite you to lock-in your registration.

We’re tackling issues that are on the radar of our Members. The speakers have been carefully chosen and the program is very strong.

For the first time we’ll be hearing from Rory Govan, Associate Research Director of Explori – the UK-based company that works with organisers around the world to understand the lifecycle of visitors and exhibitors to shows. The data is fascinating and exposes trends that should compel organisers in Australasia to reassess the implications for our region.

The question we will be asking those on stage is whether the exhibition model that dominates our sector needs to evolve. And to help us unpack that opportunity, we’ll be speaking to some of our leading “experiential” curators.

We’re also looking at gender and cultural diversity. Our sector employs a lot of bright young women – what can we do to ensure they flourish in our industry and reach their C-suite potential. We’re also going to be touching for the first time on cultural diversity – and the marketing opportunities this may present especially for organisers.

The “in conversation” sessions with EEAA Members are always very insightful and we’re looking forward to hearing from a cross-section of organisers and suppliers from the EEAA community.

The Leaders Forum is part of our Global Exhibitions Day Program and over 7 – 8 June, we have the opportunity to put the spotlight on our sector and to promote the importance of the work our Members deliver.

I encourage you to register now for our events – and support our Global Exhibitions Day initiatives. Australia and NZ will be the first countries to kick off the global initiative of UFI – so please get involved and show your support.

Joyce DiMascio
Chief Executive

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