EEAA 2017 Conference and Awards for Excellence

28-30 November 2017

The Exhibition and Event Association of Australasia (EEAA) is pleased to take its 2017 finale events – the annual Conference and Awards for Excellence – to Melbourne on 28-30 November.


  • Outstanding speakers and content over two-days – that means a whole extra day of learning
  • A day of keynotes and panels with outstanding presenters
  • A day of deep-dive practical “clinics” in crisis management, strategy & insights, sales & marketing, logistics & safety, safety & operations, experience activation & design
  • Great networking
  • Opportunity to meet our newest Members
  • Details of major new initiatives exclusively for EEAA Members and the exhibition and event industry


New in 2017, the Association has added an additional day of specialist clinics to this year’s conference program. We are giving the wider business event industry the chance to dive deeper into topics of great importance via a workshop-style experience.

These specialist clinics recognise the convergence of conferences and exhibitions in the event sector and are designed to have applications across the entire business event industry, not just the expo sector. The topics that will be covered by these clinics include marketing, sales, safety & logistics and security.

EEAA Welcome Reception:

The Welcome Reception is EEAA’s official opening event for the Conference and Awards for Excellence where we welcome guests to Melbourne and facilitate networking between CEOs, Stakeholders and EEAA Members throughout the night. This event sets the tone for the following program of events. Held at Metropolis events located directly on the banks of the Yarra River with sweeping city views of Flinders St Station, Federation Square, Princess Bridge and the Melbourne CBD skyline, this venue provides the perfect backdrop for the evening.

EEAA Conference:

The EEAA Annual Conference provides the best industry specific professional development and networking for Organisers, Association Organisers, Venues and Suppliers in the exhibition and events industry. The conference is our key annual event when EEAA Members from all sectors, States and New Zealand gather to consider issues and opportunities facing our Members. This year the Exhibition and Event Association of Australasia will hold the conference over two days with a series of “clinics” in key areas of marketing, operations, logistics and security on the second day.




Denzil Rankine, Founder and Executive Chairman of AMR International
Denzil, the Founder and Executive Chairman of AMR International – one of the global event industry’s leading strategy consultancy firms. Denzil is internationally recognised as a thought leader in the events industry and his address will provide a natural follow up to Steve Monnington’s presentation at last year’s conference and our recent Global Exchange with Kai Hattendorf, with additional insight into the evolving nature of exhibitions and events globally. Denzil will follow on from his keynote address on day 2 in one of our deep-dive clinics.

Nicki Hutley, Chief Economist, Urbis
Nicki is one of Australia’s leading economists and will discuss factors influencing the economy in Australia, what our sector can expect in the operating environment, and what risks and opportunities lie ahead for our industry.

Emma Triggs, Founder and Managing Director, The M Agency
Founder of The M Agency, who are leaders in entertainment and live event marketing in Australia and New Zealand. Emma will discuss leveraging the best channels to lock people into your events.

Steve Spurr, Chief Executive Officer, Edelman Australia
In this presentation, we will hear the results of the 2017 Edelman Trust Barometer – what it means for business and how we do business. These results can be used to uncover the most trusted marketing channels for getting cut-through to your audience.

Rosie Yeo, Strategy Consultant
Rosie will discuss how to translate your current knowledge and best guesses about the future, into powerful strategies for your organisation. Learn practical steps you can take to move from speculation to effective action.



Murray Grimston, Advisory Partner, Miller Heiman Group

Peter Wilkinson, Wilkinson Group
Murray will deliver a practical Sales Clinic to help attendees understand what it takes to succeed in sales and business development, specifically in the exhibition and events industry. Outlining the communications landscape for effective crisis communications. Participants will learn the strategies for preparing and responding to major issues and incidents.

Felicity Zadro, Founder and Managing Director, Zadro

Brad McIntyre, Country Manager – New Zealand, Eventbrite
Felicity will examine how to best utilise social media in your marketing. Participants will learn practical skills, consider what is changing in the digital landscape, and also learn what to do when things go wrong in the online world. Focusing on practical ways to drive event registration, Brad will deliver a Marketing Optimisation clinic around driving sales and strategies for success.

Chief Operating Officer, Melbourne Convention and Exhibition Centre

Craig Sheridan APM, Managing Director, Sheridan Consulting Group
In this security clinic, you will learn what needs to be considered in relation to security at events. This session will address the current security environment including threat levels, the recent Commonwealth legislation regarding obligations in relation to protection of “crowded places”.

Sharon Friedman, Safety Manager, Melbourne Convention and Exhibition Centre
Sharon Friedman, Safety Manager, Melbourne Convention and Exhibition Centre

Jim Pantopolis, General Manager – Australia and New Zealand, Agility Fairs & Events
Join Jim Pantopolis and Sharon Friedman for their Logistics and Safety Clinic. Learn the fundamentals for creating a safe and efficiently run event which doesn’t comprise the experience of your staff, visitors and exhibitors.

Giles Carlyle, Senior Account Manager and Designer, Designteam

Adam Gottlieb, Founder & CEO, TELEPORTIVITY – powered by Worker Clicks
Giles and Adam combine to deliver a Stand Design and Experience deep-dive clinic that looks at the changing landscape for effective experience delivery. In this session participants will learn clear strategies for designing and delivering outstanding experiences.


Our conference is open to EEAA Members and Non-Members. We encourage participation by a broad cross-section of business events industry professionals, stakeholders and partners to help inspire lively and thought-provoking discussion, learning and networking.

EEAA Awards for Excellence:

The EEAA Awards for Excellence celebrates the achievements of our Members and acknowledges the talent, creativity and dedication they show for the Exhibition and Events industry. We honour Organisers, Association Organisers, Venues, Suppliers and people working in trade and consumer shows across Australia and in NZ. The Awards are held as an elegant Gala Dinner and Award ceremony with 15 Award categories.

Finalists have now been announced! For a full list of finalist click here. EEAA would like to congratulate all the finalists in this year’s Awards for Excellence.



View the EEAA 2016 Conference gallery

View the EEAA 2016 Awards for Excellence gallery

Contact EEAA for more information:
P: 02 9413 9520 | E: [email protected]