Global Exhibitions Day


Global Exhibitions Day, launched in 2016, is an initiative of the Global Association for the Exhibition Industry (UFI) and the International Association of Exhibitions and Events (IAEE). The campaign has been supported by associations, commercial enterprises, industry groups and individuals around the globe in a united effort to raise awareness of the broad and far-reaching contributions of exhibitions to economic development and their value as a powerful marketing channel.

The Exhibition and Event Association of Australasia (EEAA) has actively championed the initiative, and will continue to draw support from its community of members, industry stakeholders and government leaders to spearhead Australia’s effort and throw its support behind this annual campaign.


#GED19 will be held on 5 June 2019.

What we’re doing in 2018

Global Exhibitions Day 2018 (#GED18) will take place on 6 June 2018.

In 2018, the campaign will focus on industry advocacy around skills development and highlighting the career opportunities in the sector to attract young talent.

The Association has a long history of both advocating for better skills and training policies and developing initiatives to attract and retain talent to the sector and is pleased to support this focus as part of its #GED18 promotions.

Global Exhibitions Day has gained prominence over the past three years as an important platform for raising the profile of our sector as a major contributor to economic development, trade and investment, business and jobs creation to government and business leaders across the globe.

The Association’s #GED18 program includes:

  • Key annual events aligned to the campaign, to be held over 6-7 June 2018 in Sydney, NSW:
    • EEAA 2018 Leaders Forum (6 June)
    • EEAA 2018 Global Exhibitions Day and Leaders Forum Dinner (6 June)
    • EEAA 2018 Conference (7 June)
    • EEAA 2018 Annual General Meeting (7 June)
  • Advocacy packs mailed to around 30 key government, business and industry leaders
  • Social media campaign
  • The development of career profiles – based on a cross-section of roles within the sector – that will bring jobs in the exhibition and event industry to life for young people (school leavers) and their parents (more to come)
You can get involved in #GED18 in one of the following ways:


To signal the importance of #GED18, the Exhibition and Event Association of Australasia (EEAA) has aligned its most important annual events to the campaign, to be held over 6-7 June 2018 in Sydney, NSW. Register for our events on our website: EEAA 2018 Leaders Forum, EEAA 2018 Global Exhibitions Day and Leaders Forum Dinner, EEAA 2018 Conference.


a) Simply take a photo or record a video of you and/or your colleagues, along with a message in line with the below key messages, and upload it to one or more of your preferred social media platforms (Facebook, Twitter, LinkedIn). Remember to tag us, @eeaaupdate, and include the official hashtags, #GED18, #PowerOfExhibitions. Use our prop in your photo or video.

Perhaps you fancy a challenge, such as the #GEDNumberChallenge. Gather as many colleagues, friends, clients as you can and see how many people you can fit into a single image – the current record is 54 people.

b) The Global Association of the Exhibition Industry (UFI) has launched a ‘Follow me’ campaign, which invites members of the exhibition community to create a short 2-minute video that showcases the variety of job roles and exciting career opportunities within the sector by sharing a ‘typical day at work’, from junior roles right through to the CEO. These videos allow you to promote your employees, your company and your company’s working culture, while stimulating interest from those outside the industry to consider working in the sector. Share your videos on social media and send them to so they can be added to UFI’s Global Exhibitions Day playlist. Here is a guide provided by UFI on creating a simple, but effective video on your smartphone.

c) Spread the word. Let us know what you are doing for #GED18. Email us at and register your activity with UFI.

What we DID in 2017

For the second year, the EEAA aligned two of its major member events with #GED – the EEAA 2017 Annual General Meeting and EEAA 2017 Leaders Forum on 7 and 8 June. This year, Assistant Minister for Trade, Tourism and Investment, the Honourable Keith Pitt MP joined the industry at this important event.

Other EEAA activities that supported #GED17 were:
• 7 June – Global Exhibitions Day Reception, with Mr Jonathan O’Dea, NSW Parliamentary Secretary for the Premier and Treasurer.
• 8 June – Mumbrella360 masterclass session, where exhibition industry leaders Reed Exhibitions and Eventbrite will present alongside EEAA to pitch the merits of exhibitions and events to senior-level marketers at Australia’s leading media and marketing conference.


EEAA called on government and industry to show its support for the Power of Exhibitions on Global Exhibitions Day 2017 by joining the conversation on social media.

The EEAA targeted 75 local, state and federal politicians, business leaders and industry stakeholders around the country to put a spotlight on the value of exhibitions and events to broad sectors of Australia’s economy and business life.



By bringing the leaders of our industry together at this time, we honour the importance of this day for our industry and give added power to the effort. Globally, #GED17 has attracted support from at least 64 countries. The hashtag has been used in around 700 posts and has resulted in almost 1.5 million impressions worldwide.



We thank our members for supporting our Global Exhibitions Day events and for joining the global effort. Whether you attended one of our events over the two days (7-8 June), posted on social media or took part in an internally-run activity at work, you have been part of an all-important collective voice celebrating and acknowledging the industry we love.

What we did in 2016

Across 8 and 9 June 2016, EEAA celebrated GED by holding the Association’s Annual General Meeting of our Member community (8 June) and popular annual summit featuring senior industry leaders and stakeholders (Leaders Forum, 9 June). In addition, the Association worked in collaboration with the Melbourne Convention and Exhibition Centre (MCEC) to host a Global Exhibitions Day Oration, and many EEAA Members spread the GED and Power of Exhibitions messages through their own communications and internal events.

EEAA ran a successful communication and advocacy campaign around GED, engaging the industry, community, and ministerial and business leaders in the movement to raise awareness of the Power of Exhibitions as a marketplace for doing business and a driver of economic development, trade and export, employment, visitation and knowledge sharing. The Association also shared the UFI toolkit with Members and designed a strong suite of marketing assets that tied EEAA’s messages and events into the inaugural GED messaging.

The world launch of GED kicked off with Australia and EEAA was honoured to be part of such an important global movement.