Global Exhibitions Day

In June 2016, the Global Association of the Exhibition Industry (UFI) led the charge for the inaugural Global Exhibitions Day. The campaign was supported by associations, commercial enterprises, industry groups and individuals around the globe in a united effort to raise awareness of the broad and far-reaching contributions of exhibitions to economic development and their value as a powerful marketing channel.

The Exhibition and Event Association of Australasia (EEAA) has actively championed the initiative, and will continue to draw support from its community of members, industry stakeholders and government leaders to spearhead Australia’s effort and throw its support behind this annual campaign.

What we DID in 2017

For the second year, the EEAA aligned two of its major member events with #GED – the EEAA 2017 Annual General Meeting and EEAA 2017 Leaders Forum on 7 and 8 June. This year, Assistant Minister for Trade, Tourism and Investment, the Honourable Keith Pitt MP joined the industry at this important event.

Other EEAA activities that supported #GED17 were:
• 7 June – Global Exhibitions Day Reception, with Mr Jonathan O’Dea, NSW Parliamentary Secretary for the Premier and Treasurer.
• 8 June – Mumbrella360 masterclass session, where exhibition industry leaders Reed Exhibitions and Eventbrite will present alongside EEAA to pitch the merits of exhibitions and events to senior-level marketers at Australia’s leading media and marketing conference.


EEAA called on government and industry to show its support for the Power of Exhibitions on Global Exhibitions Day 2017 by joining the conversation on social media.

The EEAA targeted 75 local, state and federal politicians, business leaders and industry stakeholders around the country to put a spotlight on the value of exhibitions and events to broad sectors of Australia’s economy and business life.



By bringing the leaders of our industry together at this time, we honour the importance of this day for our industry and give added power to the effort. Globally, #GED17 has attracted support from at least 64 countries. The hashtag has been used in around 700 posts and has resulted in almost 1.5 million impressions worldwide.



We thank our members for supporting our Global Exhibitions Day events and for joining the global effort. Whether you attended one of our events over the two days (7-8 June), posted on social media or took part in an internally-run activity at work, you have been part of an all-important collective voice celebrating and acknowledging the industry we love.

What we did in 2016

Across 8 and 9 June 2016, EEAA celebrated GED by holding the Association’s Annual General Meeting of our Member community (8 June) and popular annual summit featuring senior industry leaders and stakeholders (Leaders Forum, 9 June). In addition, the Association worked in collaboration with the Melbourne Convention and Exhibition Centre (MCEC) to host a Global Exhibitions Day Oration, and many EEAA Members spread the GED and Power of Exhibitions messages through their own communications and internal events.

EEAA ran a successful communication and advocacy campaign around GED, engaging the industry, community, and ministerial and business leaders in the movement to raise awareness of the Power of Exhibitions as a marketplace for doing business and a driver of economic development, trade and export, employment, visitation and knowledge sharing. The Association also shared the UFI toolkit with Members and designed a strong suite of marketing assets that tied EEAA’s messages and events into the inaugural GED messaging.

The world launch of GED kicked off with Australia and EEAA was honoured to be part of such an important global movement.