EEAA LEVERAGES BUSINESS EVENTS WEEKBy Exhibition and Event Association of Australasia, 11 February, 2014MEDIA RELEASE10 February 2014 EEAA LEVERAGES BUSINESS EVENTS WEEK AND AIME 2014 TOSPOTLIGHT THE POWER OF EXHIBITIONS FOR DOING BUSINESS The Exhibition and Event Association of Australasia (EEAA) is leveraging its presence at AIME 2014 to promote the messages of its Power of Exhibitions campaign. In a new stronger partnership with AIME, the EEAA is supporting Reed Travel Exhibitions to help educate exhibitors about how to get more out of the exhibition. The Association represents major organisers, venues and suppliers will spread the campaign messages via its stand activities and also through its involvement in Business Events Week. EEAA Chief Executive, Joyce DiMascio said AIME presented the ideal platform to remind buyers, visitors and exhibitors of the strength of exhibitions and events as channels for doing business. “AIME is a most successful B2B exhibition – it generates benefits to the buyers and sellers who meet during the event and also to its host city, Melbourne. “It is an ideal platform for our Association to spread the message about the Power of Exhibitions.” This year EEAA’s stand will reflect the campaign. The association will also make available the campaign assets to help exhibitors get more out of their investment in the showcase. Visit EEAA at Stand 1940 to discuss how to make the most out of your AIME presence. EEAA will also be supporting Business Events Week an initiative of the Melbourne Convention Bureau which is held during AIME. “We will take the opportunity to share the Association’s latest news with the aim of building greater Government, media and community awareness about the importance of business events. Exhibitions like AIME are powerful drivers of business, trade, employment and visitation – and this was a message the Association would continue to promote through its work in 2014, she said. The successful EEAA Young Stars Program’s first event for the year will be held during AIME. The Young Stars and Leaders Table will be held at Cargo Hall at South Wharf Promenade on Wednesday, 19 February. The guest leader is Mr David Elia, CEO of HOSTPLUS, one of the funding partners of Darling Harbour Live. To register contact [email protected] For more information contact:Joyce DiMascio, EEAA Chief Executive: 02 9413 9520 or 0412 869 229 Rebecca Ius, Events and Marketing Executive: 02 9413 9520Source: Exhibition and Event Association of Australasia
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