By Exhibition and Event Association of Australasia, 24 July, 2013

25 July 2013



The Exhibition and Events Association of Australasia (EEAA) will be ramping up its output to spread the message about The Power of Exhibition when it hosts a business breakfast with the NSW Deputy Premier, The Hon. Andrew Stoner MP next month.

EEAA Chief Executive Joyce DiMascio said the Association had enlisted the support of a cross-section of exhibitors, buyers, organisers and venues to take its message to Government and the marketing world.

“Our goal is ramp up our advocacy work by delivering more powerful and compelling messages about the effectiveness of trade and consumer exhibitions.”

“We’ll be taking these messages to Government and also to the business community especially those involved in making decisions about where to invest their sales and marketing efforts,” she said.

“We are very pleased that the NSW Deputy Premier, Andrew Stoner and former Deputy Editor of AFR Boss Magazine, Catherine Fox will be joining us for this important campaign launch.”

At the event, EEAA will present a new video that features advocates from companies who rely on doing business through the exhibition channel – many are household names and their businesses have prospered through what can be achieved at trade and consumer exhibitions and events.

“Over recent months we have met with politicians in both Federal and State arenas as we try to demonstrate the economic impact of business done through trade and consumer exhibitions. This breakfast event is another tier of EEAA’s strategy to promote The Power of Exhibitions.”

EEAA invites the business events community to join in this event.

“Those businesses that rely on exhibitions should attend this event. To be heard by Governments and marketing decision-makers we also need to be seen. We need to be working together to gather the evidence that demonstrates why we matter, and why the work that we ‘enable’ must be valued.” Joyce DiMascio said.

Event Details:    The Power of Exhibitions Campaign Breakfast

Date:                  Tuesday, 13 August 2013

Time:                  7.30am-9.30am

Venue:                Bayside 201 and 202, Sydney Convention and Exhibition Centre

Cost:                   EEAA Members $85 per person or $790 Table of 10

                           Non-Members $95 per person or $890 Table of 10

To book a place, please visit or call EEAA on 02 9413 9520





The Exhibition and Event Association of Australasia (EEAA) is the peak association for the exhibition and event industry, representing 27 organisers, 25 venues and 87 suppliers. As a not-for-profit organisation, EEAA’s primary objective is to maintain high industry standards and ensure industry growth by promoting the professionalism of EEAA members and unique benefits offered by exhibitions.


For more information please contact Joyce DiMascio
Tel: 02 9413 9520 or +61 412 869 229

Source: Exhibition and Events Association of Australasia (EEAA)