By Exhibition and Event Association of Australasia , 7 February, 2017

EEAA and Mumbrella have signed a new partnership to recognise the events industry in the 2017 Mumbrella Awards with the introduction of a new Award.

The Best Use of Face-to-Face/Interaction Marketing Through Events award will recognise the best use of face-to-face marketing tactics by a sponsor or exhibitor at an event, trade or consumer exhibition or show, or standalone experiential marketing execution.

EEAA Chief Executive, Joyce DiMascio, said the Mumbrella Awards are Australia’s biggest and most respected media and marketing awards. The addition of the new award was a key strategy designed to put the spotlight on the power of exhibitions and events.

“One of the EEAA’s strategic priorities is to advocate the strengths of live events and to encourage those who influence marketing spend to invest more in events.

“The Mumbrella Awards last year attracted 570 entries from across all areas of the marketing mix. EEAA is honoured to position the events channel alongside other marketing channels at this leading industry event which is attended by more than 1000 people.” She said.

“We are pleased to be working with Mumbrella, a company which has derived so much success from its events and conferences. After creating an online community in the marketing industry, Mumbrella turned to live events as a way of consolidating its huge following. We look forward to an ongoing partnership with them and encourage our Members to get behind this new award.”

Mumbrella awards curator, Alex Hayes, has welcomed the partnership with the EEAA.

“As the biggest awards show in the media and marketing industry in Australia we’re constantly looking to innovate and push new channels, and events is certainly a growing area of interest where marketers are thinking more creatively and seeing results.

“This new category will help showcase the best in class marketing happening in this field, and we encourage EEAA members to get entries in by March 24.”

EEAA encourages Members to enter the award – not only as a way to promote your business, events and services, but also to continue to spread the message of the power of exhibitions and events.

The category is open to agencies, media owners and marketing teams. Entries close Friday March 24, 2017

Full details of all the categories and how to enter are available on the Mumbrella Awards site.


The Mumbrella Awards celebrate the best, bravest and brightest work across the Australian industry. Last year saw more than 650 entries judged by over 100 senior industry figures across categories celebrating outstanding and innovative creative work in the fields of media, marketing, advertising, PR and production. It is one night when more than 1,000 senior marketing, creative, media and advertising professionals celebrate their successes.

Source: Exhibition and Event Association of Australasia