ENews September 2017: Don’t miss the EEAA Global Exchange | One week left to enter the EEAA Awards for Excellence | EEAA Celebrates with Members

By Exhibition and Event Association of Australasia , 13 September, 2017

We’re less than a week away from the EEAA Global Exchange with Kai Hattendorf and Mark Cochrane from the Global Association of the Exhibition Industry (UFI) – a historic opportunity for our Members and partners.

If you haven’t booked, this is your last chance to confirm your participation. The EEAA creates many valuable opportunities for Members – it is up to you to make it a priority to be part of these. The three events in the program will be a worthwhile investment of your time. Registrations close tomorrow.

Another important deadline is 22 September – the closing date for entries to the EEAA 2017 Awards for Excellence, which will be held in Melbourne. We have added new categories and taken the process online – opening up more opportunities to shine the light on your achievements. Please get started on your entries and contact us if you need any assistance. Entries will be assessed against 5 to 6 key criteria and Young Achiever Nominee Finalists will be interviewed. These awards recognise the outstanding shows – as well as the suppliers and venues which underpin our industry.

The ENews covers lots of other news as August and September are very busy months around the country. Highlights were our visit to Adelaide for the opening of the new wing of Adelaide Convention Centre. Congratulations to Alec Gilbert and the team – this was 9 years in the making and it is indeed a great addition to the Adelaide riverfront.

We’ve got some exciting plans for our work with TAFE NSW and Apprenticeship Support Australia coming up later in the year. And some important work to do with the Board on framing the next 5-Year Strategy for EEAA.

I’d also like you to spend a little time on your “Membership Health check” – see the story below. We’re finding that EEAA correspondence is going into trash folders so we need you to mark us a “safe sender”. There are a few other matters that need your attention so please ensure your Membership administrator attends to these.

Don’t forget to make use of EEAA’s Jobs Portal – this is a free service to Members. So if you are looking for staff make sure you upload the details to our website and we’ll circulate these in our extensive community.

Finally, I am pleased to welcome Claudia Hunter to the EEAA team in the Member Services role. Claudia will be a great asset to the Members so make sure you say hello and stay connected with her.

September is a busy month with lots of shows around the country – so whether you are bumping in, or bumping out shows – I hope they are a huge success.

If you have any questions do not hesitate to get in contact with us on (02)9413 9520 or via email at [email protected]

Chief Executive,
Joyce DiMascio


  • Global Leaders Kai Hattendorf and Mark Cochrane visit Australia next week
  • EEAA Awards for Excellence – Entries close 22 September 2017
  • EEAA welcomes new Team Member – Claudia Hunter
  • EEAA housekeeping – is your Membership in order?
  • Jobs Portal: Vacancies in the Exhibition and Event sector
  • Advocacy News – Short-term Holiday Letting in NSW
  • ALERT: Apple changes App guidelines. What does this mean for you?
  • EEAA celebrates with Members
  • We welcome the completion of the Adelaide Convention Centre
  • Alec Gilbert to step down from ACC
  • Sydney International Boat Show returns to Darling Harbour
  • A sell-out ADX18 is launched at ICC Sydney
  • EEAA visits the most successful AGE yet
  • BESydney names The Hon. Bruce Baird AM its new Chairman
  • 5-Year Strategy for EEAA
  • Penny O’Sullivan – Telstra Young Businesswoman of the Year Finalist
  • Introducing – A new UFI index measuring Digitisation
  • WA Budget invests in tourism and events
  • Member News
  • Industry News
  • Upcoming Events – September 2017
  • Resources

Global Leaders Kai Hattendorf and Mark Cochrane visit Australia next week

The CEO of UFI, the Global Association of the Exhibition Industry, Kai Hattendorf and UFI’s Asia / Pacific Office Regional Manager Mark Cochrane are coming to Australia next week.

Kai Hattendorf and Mark Cochrane
We have organised a full program of events including site visits, meetings with Members of parliament and media and three key Member events: a EEAA Young Stars & Leaders Table, Gold and Platinum Political Insiders Round-table and an Industry Reception and “State of the Industry” address by Kai Hattendorf.

The program kicks off with a tour of Sydney Olympic Park and Sydney Showground to hear about plans for the site and major plans for Western Sydney, followed by media interviews. Kai and Mark will then join us for our Young Stars & Leaders Table on Monday night at Luna Park for the 5th birthday of the Young Stars Program.

On Tuesday, Kai and Mark will tour the new International Convention Centre Sydney before heading to the Gold and Platinum member Political Insiders Round-Table. Later that evening Kai will deliver the “State of the Industry “address. Kai and Mark’s visit will conclude with a visit to Sydney Parliament House with EEAA Board Members.

It is with great pleasure that the EEAA is able to host such important global figures in Australia. We encourage you to attend these events.

Click here Registrations closing soon.

EEAA Awards for Excellence – Entries close 22 September 2017

The EEAA 2017 Awards for Excellence are currently accepting nominations. The Awards provide an opportunity to showcase your outstanding work and contribution to the industry.

The awards submission process is now online, making it quicker and easier for Members to input their information and upload supporting documentation. The system enables you to save and edit your entry right up until the 22 September closing date, so don’t delay in starting your application. Register and start your entry or view the Entry Kit.

This year we have new categories – opening up more opportunities for all Members.

If you have any questions, don’t hesitate to contact us via email at [email protected] or call us on (02)9413 9520.

EEAA welcomes new Team Member – Claudia Hunter

We welcome Claudia Hunter to the EEAA as our new Member Services, Programs and Admin Executive. Claudia has a background in marketing communications and has worked in a range of industries including media, logistics and automation, local government and industry associations.

Claudia Hunter joins the EEAA team
She has an appreciation for our industry, having previously been an exhibitor and is looking forward to meeting our Members and learning more about their businesses. Please don’t hesitate to contact her with any Member enquiries on [email protected].
EEAA housekeeping – is your Membership in order?

Leverage our Social Media Channels
EEAA regularly publishes on Facebook, Twitter, LinkedIn and Youtube. We use these channels to share Member, Industry and EEAA news. Take advantage of this Member Service for your content by sharing your news with us or tagging EEAA. Don’t forget to follow us and keep up-to-date with what’s happening with your Association.

Make us safe
Be sure to add mailto:[email protected] to your list of safe senders to avoid missing out on any communications from us. Check your trash as our news may be going there. If you need any help with this please contact us.Keep Your Information up-to-date on eeaa.com.au
Every Member has a business profile on the EEAA website. This is a great way for other Members to get an overview of what you do. You can update the information at any time using your member login.This is the go to place for EEAA and where we direct inquiries.If you have any questions or need assistance please get in contact with us on (02)9413 9520 or via email at [email protected]
Jobs Portal: Vacancies in the Exhibition and Event sector
The exhibition and event industry offers exciting opportunities and career pathways. EEAA advertises jobs available and jobs wanted.

To find out more about this service, click here or contact [email protected]

The current vacancies are available:

Employer: John Gibson Displays | Closes: 29 September 2017
Full job listing here >>

EVENT MANAGER | Temporary/contract | NSW
Employer: The Outdoor Trade (registered as the Snow & Outdoor Trade Association) | Closes: 30 September 2017
Full job listing here >>

Employer: AGHA | Closes: 30 September 2017
Full job listing here >>

Employer: 3D Comm Pty Ltd | Closes: 4 October 2017
Full job listing here >>

Advocacy News – Short-term Holiday Letting in NSW
The NSW Government has released an Options Paper about short-term holiday letting (STHL) in NSW in response to recommendations made by the NSW Parliament Legislative Assembly Committee.

The policy changes are aimed at updating the STHL regulatory framework in response to the rapid growth of the industry through the emergence of innovative online booking services such as Airbnb. The Options Paper explores a range of approaches and includes a consultation process to find the best options. The EEAA will be submitting a response advocating that any reforms should not compromise the availability of accommodation stock for access by the exhibition and event sector. The presence of Airbnb in the market has provided complementary stock and with more accommodation capacity during major event peak periods. For further information or to submit feedback visit www.planning.nsw.gov.au/STHL

Submissions can be made until 31 October 2017.

ALERT: Apple changes App guidelines. What does this mean for you?

UFI, the Global Association of the Exhibition Industry, has advised that recent App policy changes at Apple could impact our industry.

The new policy states that “clone apps” will no longer be accepted in the Apple app store. Clone apps are apps that are generated out of an app generator. Show organisers and event focused app agencies use such clone apps.

This could substantially impact existing digital strategies for some show organisers.

The UFI Digital Innovation Committee is keeping track of the developing situation and have gathered the latest information for you. Please click on this link for further information. They are conducting a short survey to find out the extent of impact the policy change will have on our industry. If you wish to participate please do so by 15 September.

EEAA celebrates with Members

It has been a busy period for our Members with a range of events and exciting news. EEAA visited a number of shows and was able to share in the success of our Members first-hand. It was a pleasure to be able to support and celebrate their achievements and we congratulate all our Members.

We welcome the completion of the Adelaide Convention Centre

The EEAA and its Members celebrated the completion of the Adelaide Convention Centre’s redevelopment – a major milestone in the South Australian government’s commitment to supporting the business events industry.

L-R: Tamara Kavalec, Arinex; Alec Gilbert, Adelaide Convention Centre; Joyce DiMascio, EEAA; Jay Weatherill MP, SA Premier; Bill Spurr AO, Chair Adelaide Venue Management Corporation; and Roslyn McLeod, Arinex
EEAA President, Spiro Anemogiannis and Chief Executive, Joyce DiMascio were on site with past EEAA Presidents – Domenic Genua and Matt Pearce – as well as other EEAA Members, to welcome the official opening of the Adelaide Convention Centre’s East Building.

Congratulations to Alec Gilbert and his team, as well as all the companies who worked on the project. The opening of the new facility will be a major boost for the South Australian economy and will provide new opportunities for Australian and international event organisers. Full story here.

Alec Gilbert to step down from ACC

After 12 years of service Adelaide Convention Centre Chief Executive Alec Gilbert has announced that he is stepping down from the role.

Alec Gilbert and Simon Burgess.
Alec will stay in the position until the end of 2017 to oversee the International Astronautical Congress (the largest convention ever held in Adelaide), as well as facilitate the transition of leadership to Simon Burgess, who has held the position of Director Convention & Exhibition Sales at the Centre for more than five years.

The EEAA thanks Alec Gilbert for his dedicated service to South Australia and the business events sector in Australia. We congratulate him on his achievements during his tenure as the Adelaide Convention Centre CEO.

Sydney International Boat Show returns to Darling Harbour

EEAA welcomed the outstanding success of the Sydney International Boat Show’s full return to its “spiritual home” at Darling Harbour.

Sydney Internation Boat Show 2017
EEAA Chief Executive, Joyce DiMascio, was pleased to be among the 63,000 visitors who welcomed the events return to Darling Harbour.

“It was a great way to welcome the Sydney International Boat Show back to Darling Harbour for its 50th anniversary and we congratulate all our Members on their collaborative efforts and results – this is one of Sydney’s grandest events and an economic powerhouse.” Ms DiMascio said. Full story here.

A sell-out ADX18 is launched at ICC Sydney

Australian Dental Industry Association officially launched ADX18 at the ICC Sydney in August. EEAA Chief Executive helped launch the event by giving a presentation on the “Power of Exhibitions”.

Launch of ADX18
Over 500 exhibition booths have been sold – a sell-out for the show when it will be held. ADX18 will be the nation’s largest healthcare trade show.

“What we celebrated at the ADX18 Sydney launch party was the ability for this event to bring together Australia’s entire dental community – everyone from dentists, prosthetists to manufacturers and suppliers have taken ownership of the event and this is truly pleasing”, said Troy Williams, ADIA Chief Executive Officer.

The EEAA thanks the exhibitors for continuing to invest in the Power of Exhibitions and wish them and ADIA every success for their return to Darling Harbour. Full story here.

EEAA visits the most successful AGE yet

The Australasian Gaming Expo (AGE) 2017 had great success on its return to the ICC Sydney, Darling Harbour.

Australasian Gaming Expo 2017
The show stats were strong – 60 more exhibitors than the previous year and attendance was up 19%, to 8,099 for the 3-day show. In such a diverse event, it was encouraging to see such a large representation of Australian companies across the floor. Full story here.
BESydney names The Hon. Bruce Baird AM its new Chairman

Business Events Sydney named former politician Bruce Baird as the new chairman from 1 September.

BESydney CEO Lyn Lewis-Smith said Bruce Baird’s appointment would be a huge asset to the business events sector. Read more.


Bruce Baird, the new Chairman of BESydney
5-Year Strategy for EEAA

The EEAA Board is coming together next month to develop a new 5-year plan to ensure the organisation remains in top form. The plan will help guide the direction of the Association.

EEAA Executive Board 2017
Penny O’Sullivan – Telstra Young Businesswoman of the Year Finalist

EEAA Member, Penny O’Sullivan, the event coordinator at Ultimate Women’s Weekend, has been selected as a finalist for the Telstra Young Businesswoman of the Year award.

Penny O’Sullivan, Event Coordinator
The award recognises and rewards the courage, leadership and creativity of Australia’s and Asia’s most inspirational businesswomen. A big congratulations to Penny for being selected as a finalist, and we wish you every success.

Penny’s company, Exponential Events is a new member of the EEAA introduced to Members in our last ENews.

Introducing – A new UFI index measuring Digitisation

UFI has introduced a new Global Barometer on the state of digital activities in the exhibition industry.

Seven actions were proposed and the results show that the majority of companies have responded to the accelerating process of digitisation in the exhibition industry. Read more.
WA Budget invests in tourism and events

The WA Government has handed down the State budget for 2017-18. It included a $425m investment over five years for destination marketing and event tourism. A snapshot of the budget can be found here.

Member News

ADELAIDE CONVENTION CENTRE’S $397 million redevelopment program has finished, with the opening of the venue’s all-new East Building. Read more.

AEROSPACE MARITIME DEFENCE FOUNDATION: NSW government becomes the principal sponsor of the PACIFIC 2017 International Maritime Exposition. Read more.

AGILITY FAIRS & EVENTS has been appointed official freight and on-site handling contractor at the prestigious Toy Fair for 2018-2020. Read more.

AUSTRALIAN DENTAL INDUSTRY ASSOCIATION started the count-down to the ADX18 Sydney, an expected sell out event. Read more.

ADIA to hold the Australian Dental Products Exporters’ Forum in Canberra on 14 September 2017. Read more.

THE SYDNEY INTERNATIONAL BOAT SHOW was a great success, with over 63,000 visitors attending the show. Read more.

EVENTBRITE has released new research revealing that Australians of all ages believe that live events can drive positive change for the country. Read more.

GAMING TECHNOLOGIES ASSOCIATIONS: The return of the Australasian Gaming Expo (AGE) to Darling Harbour is an outstanding success. Read more.

AGE 2017 shatters records on day one. The Expo attracted 26% more exhibitors and the first day’s visitor attendance represents a 22% increase over the previous year’s attendance. Read more.

LUNA PARK SYDNEY: The Government and Association sales team have been nominated as finalists in two categories, Best Function and Best Convention Centre Caterer at the RCA Catering Awards. Read more.

Luna Park Venues is once again set to host the prestigious 2017 Savour Australia Restaurant & Catering Hostplus Awards – Sydney Metropolitan, for the third year running. Read more.

MELBOURNE CONVENTION AND EXHIBITION CENTRE: After more than 20 years of outstanding service, Mr Robert Annells has stepped down as Chairman of the Melbourne Convention and Exhibition Trust. Read more.

The MCEC was named as an “Employer of Choice” by the Australian Business Awards 2017. Read more.

The Melbourne Convention and Exhibition Centre has secured the Lions Clubs International Convention 2024 (LCIC24) forecast to be the largest conference ever won for Victoria. Read more.

MERIVALE has expanded its Northern Beaches portfolio with the acquisition of The Collaroy. Read more.

MORETON HIRE has expanded its presence into Europe and their confidence in Australian and global business event markets. Read more.

PERTH CONVENTION AND EXHIBITION CENTRE now offers event organisers a live view of all conference proceedings simultaneously, thanks to audio-visual provider avpartners. Read more.

SPECIALISED EVENTS: Foodservice Australia will move to the ICC Sydney in 2018, allowing for more than 300 exhibitors plus competitions, workshops and a conference all on one floor. Read more.

Foodservice Australia has announced they will be launching a new show in Brisbane next year, to be called Food & Hospitality Queensland. Read more.

Thousands of visitors flocked to the Franchising & Business Opportunities Expo at the Melbourne Exhibition Centre, as the event celebrated its 30th year. Read more.

Industry News

UFI GLOBAL CONGRESS: The UFI Global Congress, titled “Raising the Odds – Pressures and Profits in the Exhibition Industry”, will take place at the Sandton Convention Centre in Johannesburg (South Africa) from 1-4 November 2017. Read more.

PCMA: Professional Convention Management Association (PCMA) acquired Incentive, Conference & Event Society Asia Pacific (ICESAP). Read more.

IAEE: International Association of Exhibitions and Events (IAEE) announced the selection of Jonathan “Skip” Cox as the 2017 KLI Legend of the Industry. Read more.

IAEE announced a three-year partnership between IAEE and Shepard to sponsor the IAEE First Timers Program. Read more.

IAEE unveiled a new direction for the association after intense board level discussions and approval of a new strategic plan through 2025. Read more.

GREATER CHINA TRAVEL MISSION 17: GCTM provides a forum for Australian tourism businesses to engage with approximately 70 key Chinese buyers. Read more.

2018 FLAGSHIP EVENT FUND NOW OPEN: Event organisers across NSW are invited to apply for grants under the NSW Government’s 2018 Flagship Event Fund. Events that have been running for more than two years are eligible to apply. Read more.

Upcoming Events – September 2017

Ensure your events are the EEAA 2017 Calendar. Click here or contact [email protected] for further details. These events are uploaded on the EEAA website by Members.

FINE FOOD AUSTRALIA | 11-14 September
Organiser: Diversified Communications | Venue: International Convention Centre SydneyAGED & COMMUNITY SERVICES AUSTRALIA NATIONAL SUMMIT | 11-14 September
Venue: Cairns Convention Centre2017 ACAL National Conference | 13-14 September
Venue: Darwin Convention CentreASIA PACIFIC FUEL INDUSTRY FORUM 2017 | 13-14 September
Venue: Melbourne Convention and Exhibition Centre2017 SOUTH AUSTRALIA DENTAL SHOW | 15-16 September
Organiser: Australian Dental Industry Association | Venue: Adelaide Convention Centre

Venue: Adelaide Convention Centre

Venue: Cairns Convention Centre

Organiser: EEAA | Venue: Luna Park

Venue: Adelaide Convention Centre

Organiser: EEAA | Venue: International Convention Centre Sydney

Organiser: EEAA | Venue: L’Aqua, Cockle Bay Wharf, Sydney

Venue: International Convention Centre Sydney

Organiser: Australian Events | Venue: Cleveland Showgrounds, Cleveland, Brisbane, Queensland

OZ COMIC-CON BRISBANE | 23-24 September
Organiser: ReedPOP | Venue: Brisbane Convention and Exhibition Centre

Venue: International Convention Centre Sydney

OZ COMIC-CON SYDNEY | 30 September – 1 October
Organiser: ReedPOP | Venue: International Convention Centre Sydney


MARKETINGPROFS: Content Writer vs. Copywriter: What’s the Difference? When it’s time to outsource copywriting (or content writing) to bolster your marketing strategy, you need to be clear on one thing: Should you hire a copywriter or a content writer? Read more.

MARKETINGPROFS: Four Facebook Remarketing Ads That Enhance E-Commerce Revenue
With over 2 billion monthly active users on Facebook, the question for businesses is no longer whether they should advertise on the platform, but how. Read more.

MARKETINGPROFS: The State of B2B Marketing Automation in 2017
Respondents whose B2B firms use marketing automation say the top reasons for doing so are to generate higher-quality leads, increase revenue, and align Sales and Marketing for mutual success. Read more.

MARKETINGPROFS: The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions
Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for every $1 spent on email. Read more.