Event Inception excites the industry

By Exhibition and Event Association of Australasia, 27 August, 2015

A new high benchmark for Sydney’s events industry was unveiled at last Thursday’s ‘Event Inception’, a sumptuous venue and supplier showcase coordinated by Australian Technology Park and Decorative Events & Exhibitions.


Held in ATP’s industrial-chic Exhibition Hall, Event Inception wowed 300 of Sydney’s event planners with the city’s best décor, lighting, technical support, entertainment, pyrotechnics, food, wine and styling.


ATP Director of Sales and Marketing Ruby Chronis says this immersive dining and theatrical experience emphasised that Sydney is hitting new heights in event production. “The event landscape is always evolving, and the Event Inception collaborators knew we had to show how we’re going above and beyond the need to be innovative and cutting-edge,” Ms Chronis says.


The night highlighted ATP’s versatility as a venue, while showcasing the latest trends in event design and production. Guests were greeted by a dazzling fire-lined entrance from pyrotechnics and fireworks specialists Howard & Sons, and enjoyed a front-row seat to world-class entertainment created by SMA Productions, including Miss Bird Sings, The Rat Pack Reloaded and The Diamonds.


AV1 demonstrated their industry-leading audio-visual, lighting and technical production capabilities, showing the venue and the event collaborators in the best light and sound.


Divided into groups, the guests enjoyed three different dining experiences for entrée, main and dessert amongst three of the latest styling collections from Decorative Events & Exhibitions: ‘Miss Antoinette’s Masquerade’, ‘Jungle Funk’, and ‘Future Lines Collective’. Supported by teams from leading event staff supplier Clifford Wallace, Sydney’s premium caterers Bayleaf, Laissez-Faire and Fresh Catering served an exquisite fine dining experience in the Hall’s ‘mini restaurants’.


“Event Inception was catered with amazing food thanks to some incredible new techniques, and it was also ‘food for thought’ on how things can be done,” Ms Chronis says. “We hope the industry leaders who were there – and those who follow the buzz on social media – take elements from the night for their own functions.”


Sipping on Angove Family Winemakers’ award-winning drinks – including their special 15-year-old XO Brandy – guests were also pampered with hair, make-up and nail treatments from corporate beauty parlour Pure Chica.


Event Inception was held to inspire the organisers who are crafting and delivering Australia’s best events, cementing Sydney’s role as the host city of choice. More than 37 million people attended business events in Australia last year, generating $28 billion for the nation’s economy – and Sydney hosted the largest share of those events. On how Sydney events can become even more valuable to clients, attendees and the industry, Ms Chronis says: “Don’t be afraid to be bold; use Event Inception’s ideas as inspiration rather than instruction, and learn from how we created an experience that touched all of the senses.”


For a taste of what was on offer, and to get inspired for your next function, check out #EventInception on Instagram, Facebook and Twitter.


For more information about Event Inception or the collaborators showcased on the night, contact

02 9209 4220

[email protected]


Click here to see selected photos from the night and get in touch for high-resolution versions

Source: Australian Technology Park Sydney