By International Convention Centre Sydney, 4 November, 2020

Australia’s premier convention, exhibition and entertainment venue reveals critical return of exhibition market

International Convention Centre Sydney (ICC Sydney) has today announced exhibitions will return to the premier venue, following advice from the New South Wales (NSW) Department of Health that ICC Sydney is able to proceed with public exhibitions, subject to one person per 4 square metres of space and no capacity limit.

ICC Sydney will immediately move ahead with the restart of this important market segment, welcoming two of Sydney’s most popular exhibitions – the Reed Gift Fairs and Life Instyle – in February 2021 over four days.

ICC Sydney CEO, Geoff Donaghy said the exhibition industry plays a fundamental role in the venue’s success.

“The exhibition market accounts for approximately one quarter of our turnover, which in a typical year can be up to 70 events, so this updated advice from the NSW Department of Health is a significant step forward for the business events industry following the impact of COVID-19.”

The return of ICC Sydney’s exhibitions calendar is expected to deliver significant benefits to Sydney and NSW with direct and indirect delegate expenditure boosting the state economy and positively impacting suppliers up and down the business events supply chain. In a stabilised year, exhibition attendees spend more than $340 million in the local economy

Committee for Sydney CEO Gabriel Metcalf said: “This is very welcome news for Sydney and our tourism and events sector which has been hit hard by the COVID-19 pandemic. Attracting investment through trade events and exhibitions keeps people in jobs and is a key driver to our economic recovery.”

The annual economic impact of Reed Gift Fairs and Life Instyle alone is estimated by event organisers to exceed $30 million.

Reed Exhibitions Managing Director, Brian Thomas, said the return of the Reed Gift Fairs and Life Instyle to ICC Sydney in 2021 will be a catalyst for Australia’s recovery to begin.

“We are delighted that Australia’s gift and homewares industry will be one of the first to benefit from exhibitions recommencing at ICC Sydney. Trade events and exhibitions have always been places where entire industries come together in one place to celebrate what they do, build connections and, of course, trade. The flow on benefits of this are substantial and we hope this update will be the catalyst for the recovery of other industries.”

All exhibitions held at ICC Sydney will be delivered in line with the venue’s rigorous ASM Global Venue Shield EventSafe Operating Framework while meeting the current NSW Government restrictions, to ensure the safe running of exhibitions in an environment transformed by the coronavirus pandemic.

The comprehensive set of protocols spans 16 key areas of event management and integrates best practice from parent group ASM Global’s VenueShield – a program of the most advanced hygienic safeguards, informed by public health authorities, medical and industry experts – which is deployed in ASM Global’s 325 worldwide facilities.

Donaghy continued: “ICC Sydney’s Exhibition Centre boasts 35,000 sqm of internal exhibition space across seven halls, providing exhibitors and visitors’ ample space to trade with peace of mind. We are working closely with Reed Exhibitions to ensure stringent safety measures are in place.”

ICC Sydney is open and currently running a range of in person events at the venue, as well as running virtual and hybrid events, in line with current regulations. Exhibitions that form part of a corporate event, such as conferences, are still subject to NSW Government capacity limits of 300 persons per event.

To find out more about ICC Sydney and its COVID-safe protocols, visit www.iccsydney.com.

About ICC Sydney

ICC Sydney is Australia’s premier convention, exhibition and entertainment venue. The showcase international venue underpins Sydney’s place as one of the world’s most desirable meeting and major events destinations. ICC Sydney is the epicentre of a 20-hectare transformation of Darling Harbour by the NSW Government to highlight Sydney as the first choice in Australia and the Asia Pacific region for the major events industry. A NSW Government project, ICC Sydney was delivered in partnership with Darling Harbour Live, comprising Lendlease, Hostplus, Aware Super, Capella Capital, ASM Global and Spotless FM. Hassell + Populous were joint venture design consultants for ICC Sydney.

ASM Global

ASM Global is the world’s leading venue management and services company. The company was formed by the merger of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300+ of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.

From its Asia Pacific headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes convention & exhibition centres in Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch (opening 2020),Kuala Lumpur, Muscat and Shenzhen (opening in 2020); Suncorp Stadium in Brisbane, Kai Tak Sports Park in Hong Kong (opening 2023) and interests in major stadia in Sydney, Parramatta and Perth; and entertainment arenas and performance theatres in Brisbane (4), Cairns, Darwin, Newcastle, Perth, Sydney (4), Bangkok (Em Live Theatre and Bangkok Arena both opening in 2023),Dubai, Hong Kong and Kuala Lumpur.

ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world delivers locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners, and operations, and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit www.asmglobal.com



Source: International Convention Centre Sydney