By ExpoNet, 12 November, 2014

ExpoNet was a key contributor to the success of the Regional Development Victoria custom stand that was showcased at the recent Royal Melbourne Show. By applying an innovative approach to the design, project management and delivery, with the client and end visitor requirements in mind, the team ensured a smooth and successful delivery for the client – the Department of State Development, Business & Innovation – Regional Development Victoria.


The Royal Melbourne Show is held annually at the Melbourne Showgrounds, and this year ran from 20 September to 1 October, within the Woolworths Pavilion.  After successfully securing the tender for the design, development and delivery of a vibrant, visually enticing and interactive display for the Regional Development Victoria exhibit, ExpoNet set to work with a focus on innovation and enhancing the visitor experience throughout the stand.


ExpoNet’s key responsibilities were to design the custom stand, project manage the delivery process and staffing, manage the manufacture requirements, create the graphic elements, installation, manage the effective and timely dismantle of the stand and conduct a post show debrief.  The passionate and multi award-winning team went beyond expectations to include features on that stand that were innovative, sustainable and that directly met objectives for marketing of the brand. The stand was also designed to be easily accessible for large numbers of visitors including State Government VIPs, young and older members of the community.


Utilising a unique and customised selection of interactive hi-tech visitor touch points such as ipad kiosks, backlit map and audio visual elements, the stand also featured highly tactile and visual areas such as children’s interactive and educational hub and art gallery. The creative team used earthy materials to reflect the regional Victorian landscape including turf, plants, rustic furnishings and timber materials. Providing photographic inspiration within children’s activity area were actual images of Victorian geographical points of interest including Mount Arapiles – used as a backdrop to the real rock climbing wall and an image of Gipsy Point which provided the background image on the boat prop.

As a multi award-winning event supplier with over 30 years’ experience, ExpoNet excels in providing a complete solution for organisers’ every requirement from initial design to onsite delivery of events. For more information on ExpoNet’s custom stand solutions see:  http://www.exponet.com.au/customstands/

Source: ExpoNet