FINALISTS ANNOUNCED FOR THE 2017 MUMBRELLA AWARDS

By Exhibition and Event Association of Australasia , 3 May, 2017


Mumbrella has announced the finalists for its upcoming Mumbrella Awards and we are pleased to congratulate EEAA Member, Designteam for their Hitachi stand at Integrate who has been named a finalist in the new Mumbrella award – Best Use of Face-to-Face/Interaction Marketing Through Events – to recognise the power of events and interaction marketing.

The winners of the awards will be announced at a gala dinner to be held at The Star in Sydney on 29 June. See the full list of finalists below:

Industry Leader of the Year:

  • Ian Rumsby, chairman, Weber Shandwick
  • Jason Dooris, CEO, Atomic 212
  • Kimberlee Wells, CEO, TBWA\Melbourne
  • Lorraine Murphy, founder and MD, The Remarkables Group
  • Richenda Vermeulen, CEO, ntegrity
  • Simon Ryan, CEO, Dentsu Aegis Network

Creative Agency of the Year:

  • Colenso BBDO
  • CHE Proximity
  • Clemenger BBDO Melbourne
  • The Monkeys
  • Saatchi & Saatchi Australia
  • TBWA\Melbourne

PR Agency of the Year:

  • Eleven PR
  • History Will Be Kind
  • One Green Bean
  • Poem
  • Red Agency

Media Agency of the Year:

  • Atomic 212
  • Blue 449
  • OMD
  • PHD

Specialist Agency of the Year:

  • CHE Proximity
  • CX Agency Lavender
  • Isobar
  • Special Group Australia
  • We Are Social
  • With Collective

Emerging Agency of the Year:

  • Emotive
  • Poem
  • Saatchi&Saatchi Melbourne
  • TKT Sydney
  • The Woolshed Company

Promo or Experiential Agency of the Year:

  • Atomic 212
  • Colenso BBDO
  • Imagination
  • Traffik

Independent Agency of the Year:

  • Affinity
  • Atomic 212
  • CX Agency Lavender
  • The Hallway
  • The Monkeys
  • The Works

Full Service Agency of the Year:

  • Affinity
  • Atomic 212
  • Ikon Communications
  • The Monkeys
  • With Collective

Production Company of the Year – Commercial:

  • Finch
  • Milkmoney
  • Revolver/Will O’Rourke

TV Ad of the Year:

  • Celebrating Australia, The Monkeys for Meat & Livestock Australia
  • Qantas Assure, With Collective for Qantas
  • Showers – The Boys, Clemenger BBDO Melbourne for BONDS
  • Speed and Consequences, Clemenger BBDO Melbourne for TAC
  • Spring Lamb, The Monkeys for Meat & Livestock Australia
  • Toyota Kluger. Built for Families. Designed for Attention, Saatchi & Saatchi for Toyota

Production Company of the Year – TV/Film:

  • Essential Media and Entertainment
  • Jungle

Best Use of Face to Face/Interaction Marketing:

  • Heineken 3: Summer in Winter, Red Guerilla for Heineken
  • Hitachi at Integrate, Designteam for Hitachi
  • HCF Hands on, WE Buchan; Match Media; Momentum; Analogue Folk; One Green Bean; Holiday for HCF
  • Mercurial Speed Room, R/GA Sydney for Nike
  • The Logo Wall, 1000heads for Microsoft Australia
  • YSL Rouge Volupte Shine and Opium Nuit Blanch Launch, George P. Johnson for YSL

Mumbrella Award for Bravery:

  • Better Way to Fly, Air New Zealand
  • Celebrating Australia, The Monkeys for Meat & Livestock Australia
  • GEeks go for #CC9900. Clemenger BBDO Sydney for GE
  • Meet Graham, Clemenger BBDO Melbourne for TAC
  • Real Estate Tips For The Terminally Ill, The Monkeys for UBank
  • Spring Lamb, The Monkeys for Meat & Livestock Australia

Mumbrella Award for Insight:

  • Bill Schplitter, TBWA/Melbourne for Origin
  • GEeks go for #CC9900. Clemenger BBDO Sydney for GE
  • Hearing Test in Disguise, CHE Proximity for Cochlear
  • #Holdtight, TBWA/Melbourne for ANZ
  • Meet Graham, Clemenger BBDO Melbourne for TAC
  • Prospan, Affinity for Flordis

Mumbrella Award for Culture:

  • Atomic 212
  • CHE Proximity
  • CX Agency Lavender
  • OMD
  • The Works

Mumbrella Award for Innovation:

  • Decoding Genius, Fairfax Media for GE
  • Out of Office Travelogue, The Monkeys for Qantas
  • Pocket Patrol, Leo Burnett Sydney for Samsung
  • Through the Dark, R/GA Sydney for Google Play Music
  • The Riderless Bike, Finch, Havas and Red Agency for The Steve Waugh Foundation
  • The LandCruiser Emergency Network, Saatchi & Saatchi for Toyota

Mumbrella Award for Data-Driven Marketing:

  • Acquisition to advocacy through cross-channel personalised lifecycle, Switched on Media for Nude by Nature
  • Hungerithm, Clemenger BBDO Melbourne and Mediacom for Snickers
  • Hearing Test in Disguise, CHE Proximity for Cochlear
  • Datalicious for Bupa
  • Velocity Data, Carat for Virgin Australia

Mumbrella Award for Collaboration:

  • Celebrating Australia: The Monkeys, One Green Bean, UM and Meat & Livestock Australia
  • Olympics Support Network, The Works, Emotive, Lagardere for Optus
  • #Outofthebox, 3rdSpace, Crust Gourmet Pizza, JCDecaux, Initiative, Myriad management / Sony Music, Nova Entertainment, Novalia UK and Ooh Media
  • Mobilizing a Country: Relaunching Onecard, Red Jelly, Affinity ID NZ, Mindshare NZ and Countdown Supermarkets
  • Made Possible by Melbourne, Adshel, McCann Media and The University of Melbourne
  • Shop Off the Beaten Path, Isobar, IProspect, Vizeum, Edelman and PayPal

Marketing Team of the Year:

  • Air New Zealand
  • Aldi
  • Ancestry
  • Meat & Livestock Australia
  • Sydney Opera House
  • Westpac Marketing Group

Sales Team of the Year:

  • Nova Entertainment
  • Pandora
  • SBS
  • The Australian
  • Val Morgan

Media Brand of the Year:

  • com.au
  • ESPN
  • com.au
  • Starts at 60
  • Hit Network

Marketing Technology Company of the Year:

  • Integral Ad Science
  • Peazie
  • Playground XYZ
  • Rotor Studios
  • Tribe

Pro Bono Campaign of the Year:

  • It’s Only Fair, The Royals, Finch and Toby Dixon for Equality Campaign
  • Polished Man, Wrights for YGAP
  • Seabay, Eleven PR for Australian Volunteer Coast Guard
  • The Riderless Bike, Finch, Havas and Red Agency for The Steve Waugh Foundation
  • #RedefineWomen, Host for

Ad Campaign of the Year:

  • Meet Graham, Clemenger BBDO Melbourne for TAC
  • Olympics for Small Business, With Collective for Optus
  • Spring Lamb, The Monkeys for Meat & livestock Australia
  • Summer Wonderland, Host and Bring for Air New Zealand
  • The Boys, Clemenger BBDO Melbourne for BONDS

Media Campaign of the Year:

  • Cake in a Cup Launch, Slingshot for Godman Fielder/White Wings
  • Don’t Ignore a Cough, Affinity for Flordis/Prospan
  • Mobilizing a Country: Relaunching Onecard, Red Jelly for Countdown Supermarkets NZ
  • The Google app & The Voice, PHD, R/GA and Essence for Google Australia
  • VCTV by Vodka Cruiser, Vizeum and The Story Lab for Asahi Premium Beverages

Content Marketing Strategy of the Year:

  • AFL Women’s, AFL
  • Direct Advice for Dads, HBF Health
  • Do it for Yourself, Emotive for Berlei
  • Made by Me, FleishmanHillard for University of New South Wales
  • You’ve Gotta Have a Team, BMF for Football Federation Australia
  • Flying people, not just planes, BWM Dentsu for Qantas

Best Use of User Experience:

  • Catwalk to Cart, Clemenger BBDO Melbourne for Myer
  • Hearing Test in Disguise, CHE Proximity for Cochlear
  • Meet Graham, Clemenger BBDO Melbourne for TAC
  • Out of Office Travelogue, The Monkeys for Qantas

Social Idea of the Year:

  • Out of Office Travelogue, The Monkeys for Qantas
  • Optus Perks Challenge, Drifter, Emagine, AIMIA and The Works for Optus
  • Premmie Proud, BWM Dentsu for Babylove
  • Summer Wonderland, Host and Bring for Air New Zealand
  • The Cognitive Collection, Ogilvy Australia for IBM
  • #Holdtight, TBWA/Melbourne for ANZ

Best Use of Real-Time Marketing:

  • Catwalk to Cart, Clemenger BBDO Melbourne for Myer
  • Don’t Ignore a Cough, Affinity for Flordis/Prospan
  • Hungerithm, Clemenger BBDO Melbourne and Mediacom for Snickers
  • Out of Office Travelogue, The Monkeys for Qantas

Under 30 Achiever of the Year:

  • Jemma Wong, manager of brand strategy, AFL
  • Jackson Harper, Clemenger BBDO Melbourne
  • Pratik Doshi, CEO, Ebex
  • Tom Sheppard, general manager, Atomic 212

For more information about the awards click here.

Source: EEAA