FINALISTS ANNOUNCED FOR THE 2017 MUMBRELLA AWARDSBy Exhibition and Event Association of Australasia , 3 May, 2017Mumbrella has announced the finalists for its upcoming Mumbrella Awards and we are pleased to congratulate EEAA Member, Designteam for their Hitachi stand at Integrate who has been named a finalist in the new Mumbrella award – Best Use of Face-to-Face/Interaction Marketing Through Events – to recognise the power of events and interaction marketing.The winners of the awards will be announced at a gala dinner to be held at The Star in Sydney on 29 June. See the full list of finalists below:Industry Leader of the Year:Ian Rumsby, chairman, Weber ShandwickJason Dooris, CEO, Atomic 212Kimberlee Wells, CEO, TBWA\MelbourneLorraine Murphy, founder and MD, The Remarkables GroupRichenda Vermeulen, CEO, ntegritySimon Ryan, CEO, Dentsu Aegis NetworkCreative Agency of the Year:Colenso BBDOCHE ProximityClemenger BBDO MelbourneThe MonkeysSaatchi & Saatchi AustraliaTBWA\MelbournePR Agency of the Year:Eleven PRHistory Will Be KindOne Green BeanPoemRed AgencyMedia Agency of the Year:Atomic 212Blue 449OMDPHDSpecialist Agency of the Year:CHE ProximityCX Agency LavenderIsobarSpecial Group AustraliaWe Are SocialWith CollectiveEmerging Agency of the Year:EmotivePoemSaatchi&Saatchi MelbourneTKT SydneyThe Woolshed CompanyPromo or Experiential Agency of the Year:Atomic 212Colenso BBDOImaginationTraffikIndependent Agency of the Year:AffinityAtomic 212CX Agency LavenderThe HallwayThe MonkeysThe WorksFull Service Agency of the Year:AffinityAtomic 212Ikon CommunicationsThe MonkeysWith CollectiveProduction Company of the Year – Commercial:FinchMilkmoneyRevolver/Will O’RourkeTV Ad of the Year:Celebrating Australia, The Monkeys for Meat & Livestock AustraliaQantas Assure, With Collective for QantasShowers – The Boys, Clemenger BBDO Melbourne for BONDSSpeed and Consequences, Clemenger BBDO Melbourne for TACSpring Lamb, The Monkeys for Meat & Livestock AustraliaToyota Kluger. Built for Families. Designed for Attention, Saatchi & Saatchi for ToyotaProduction Company of the Year – TV/Film:Essential Media and EntertainmentJungleBest Use of Face to Face/Interaction Marketing:Heineken 3: Summer in Winter, Red Guerilla for HeinekenHitachi at Integrate, Designteam for HitachiHCF Hands on, WE Buchan; Match Media; Momentum; Analogue Folk; One Green Bean; Holiday for HCFMercurial Speed Room, R/GA Sydney for NikeThe Logo Wall, 1000heads for Microsoft AustraliaYSL Rouge Volupte Shine and Opium Nuit Blanch Launch, George P. Johnson for YSLMumbrella Award for Bravery:Better Way to Fly, Air New ZealandCelebrating Australia, The Monkeys for Meat & Livestock AustraliaGEeks go for #CC9900. Clemenger BBDO Sydney for GEMeet Graham, Clemenger BBDO Melbourne for TACReal Estate Tips For The Terminally Ill, The Monkeys for UBankSpring Lamb, The Monkeys for Meat & Livestock AustraliaMumbrella Award for Insight:Bill Schplitter, TBWA/Melbourne for OriginGEeks go for #CC9900. Clemenger BBDO Sydney for GEHearing Test in Disguise, CHE Proximity for Cochlear#Holdtight, TBWA/Melbourne for ANZMeet Graham, Clemenger BBDO Melbourne for TACProspan, Affinity for FlordisMumbrella Award for Culture:Atomic 212CHE ProximityCX Agency LavenderOMDThe WorksMumbrella Award for Innovation:Decoding Genius, Fairfax Media for GEOut of Office Travelogue, The Monkeys for QantasPocket Patrol, Leo Burnett Sydney for SamsungThrough the Dark, R/GA Sydney for Google Play MusicThe Riderless Bike, Finch, Havas and Red Agency for The Steve Waugh FoundationThe LandCruiser Emergency Network, Saatchi & Saatchi for ToyotaMumbrella Award for Data-Driven Marketing:Acquisition to advocacy through cross-channel personalised lifecycle, Switched on Media for Nude by NatureHungerithm, Clemenger BBDO Melbourne and Mediacom for SnickersHearing Test in Disguise, CHE Proximity for CochlearDatalicious for BupaVelocity Data, Carat for Virgin AustraliaMumbrella Award for Collaboration:Celebrating Australia: The Monkeys, One Green Bean, UM and Meat & Livestock AustraliaOlympics Support Network, The Works, Emotive, Lagardere for Optus#Outofthebox, 3rdSpace, Crust Gourmet Pizza, JCDecaux, Initiative, Myriad management / Sony Music, Nova Entertainment, Novalia UK and Ooh MediaMobilizing a Country: Relaunching Onecard, Red Jelly, Affinity ID NZ, Mindshare NZ and Countdown SupermarketsMade Possible by Melbourne, Adshel, McCann Media and The University of MelbourneShop Off the Beaten Path, Isobar, IProspect, Vizeum, Edelman and PayPalMarketing Team of the Year:Air New ZealandAldiAncestryMeat & Livestock AustraliaSydney Opera HouseWestpac Marketing GroupSales Team of the Year:Nova EntertainmentPandoraSBSThe AustralianVal MorganMedia Brand of the Year:com.auESPNcom.auStarts at 60Hit NetworkMarketing Technology Company of the Year:Integral Ad SciencePeaziePlayground XYZRotor StudiosTribePro Bono Campaign of the Year:It’s Only Fair, The Royals, Finch and Toby Dixon for Equality CampaignPolished Man, Wrights for YGAPSeabay, Eleven PR for Australian Volunteer Coast GuardThe Riderless Bike, Finch, Havas and Red Agency for The Steve Waugh Foundation#RedefineWomen, Host forAd Campaign of the Year:Meet Graham, Clemenger BBDO Melbourne for TACOlympics for Small Business, With Collective for OptusSpring Lamb, The Monkeys for Meat & livestock AustraliaSummer Wonderland, Host and Bring for Air New ZealandThe Boys, Clemenger BBDO Melbourne for BONDSMedia Campaign of the Year:Cake in a Cup Launch, Slingshot for Godman Fielder/White WingsDon’t Ignore a Cough, Affinity for Flordis/ProspanMobilizing a Country: Relaunching Onecard, Red Jelly for Countdown Supermarkets NZThe Google app & The Voice, PHD, R/GA and Essence for Google AustraliaVCTV by Vodka Cruiser, Vizeum and The Story Lab for Asahi Premium BeveragesContent Marketing Strategy of the Year:AFL Women’s, AFLDirect Advice for Dads, HBF HealthDo it for Yourself, Emotive for BerleiMade by Me, FleishmanHillard for University of New South WalesYou’ve Gotta Have a Team, BMF for Football Federation AustraliaFlying people, not just planes, BWM Dentsu for QantasBest Use of User Experience:Catwalk to Cart, Clemenger BBDO Melbourne for MyerHearing Test in Disguise, CHE Proximity for CochlearMeet Graham, Clemenger BBDO Melbourne for TACOut of Office Travelogue, The Monkeys for QantasSocial Idea of the Year:Out of Office Travelogue, The Monkeys for QantasOptus Perks Challenge, Drifter, Emagine, AIMIA and The Works for OptusPremmie Proud, BWM Dentsu for BabyloveSummer Wonderland, Host and Bring for Air New ZealandThe Cognitive Collection, Ogilvy Australia for IBM#Holdtight, TBWA/Melbourne for ANZBest Use of Real-Time Marketing:Catwalk to Cart, Clemenger BBDO Melbourne for MyerDon’t Ignore a Cough, Affinity for Flordis/ProspanHungerithm, Clemenger BBDO Melbourne and Mediacom for SnickersOut of Office Travelogue, The Monkeys for QantasUnder 30 Achiever of the Year:Jemma Wong, manager of brand strategy, AFLJackson Harper, Clemenger BBDO MelbournePratik Doshi, CEO, EbexTom Sheppard, general manager, Atomic 212For more information about the awards click here.Source:EEAA
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