FOURTH MAJOR AWARD FOR CELLAR DOOR WINE FESTIVAL ADELAIDE

By Adelaide Convention Centre, 25 March, 2013


The Cellar Door Wine Festival Adelaide has won its fourth major award in less than a year after being named Public Event of the Year by Meetings and Events Australia (SA).
 
The award follows the Festival picking up accolades at the 2012 South Australian Tourism Awards, Exhibition and Event Association of Australasia (EEAA) Awards for Excellence and the Australian Tourism Awards.
 
The Festival is now in contention for a fifth award in May at the national Meetings and Events Australia Awards dinner, which this year is being held in Darwin.
 
The Cellar Door Wine Festival is not only winning awards but also breaking records with this year’s Festival (February 22 -24) attracting more than 7000 people over the three days, making it the biggest ever held.
 
Over 150 wineries from 13 iconic wine regions participated at this year’s Festival including 30 wineries who participated for the first time.
 
Having only started in 2011, the Festival has quickly become the largest consumer wine event in the country by having the most exhibitors and record numbers each year.
 
Adelaide Convention Centre Chief Executive Alec Gilbert said the MEA South Australia award is a nice addition to recent local and national industry awards.
 
“We look forward to the national awards in May and hope we’re able to do South Australia proud by picking up the national award,” said Mr Gilbert
 
“The Festival continues to go from strength to strength with more wineries, more visitors and greater recognition from the wine industry, government, consumers and the events industry alike.
 
“For the wineries, the Festival is not only a chance to introduce consumers to their wines but also a commercial opportunity with over 70% of visitors purchasing wine at the event.”
 
This year’s Festival also gave visitors the chance to sample and buy produce from eleven emerging regional food businesses in the Department of Primary Industries and Regions SA (PIRSA) ‘New Producers’ Area.
 
For more information on what’s on offer at the Cellar Door Wine Festival please visit www.cellardoorfestival.com
 
 
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Source: Hughes PR Adelaide Convention Centre