Free Template: Event Marketing Communication Plan

By Eventbrite, 16 October, 2019


If you think your event is going to sell itself, or a few sporadic emails and social media posts should do the job, you’re in for a rude (and probably expensive) awakening.

No matter how interesting, unique or life-changing your event is, your ticket sales need to be supported by a communications plan that will effectively promote your event to your target audience.

As with most things in life, the more organised your event communication plan is from the beginning, the better chance it has of being successful.

Of course, every event timeline is different, but there are common periods of time that all event organisers should build their marketing and communications strategy around:

  • Pre-event
  • Event launch
  • Day-to-day
  • Last call

To help keep you on track, we’ve put together a handy event marketing communication plan — complete the form on this page to download the free template.

Source: Eventbrite