Inaugural PCMA Convening Asia Pacific announces speakers and programBy , 12 October, 2020Program to deliver the skills, business models and marketing strategies needed in a post-COVID-19 era Professional Convention Management Association (PCMA) will host renowned speakers from Google, George P. Johnson, Jack Morton and more, at its inaugural Convening Asia Pacific: The Global Recovery Forum in a hybrid format on Tuesday 10 November 2020. The program which will be a mix of panels, seminars and workshops, will feature highly experienced event professionals, including: Nicki Kenyon, Board Member, Australian Grand Prix Corporation, ex Facebook, Visa, Visit Victoria and experienced marketing and growth strategist Rebecca Hallett, APAC Head of Events & Experiences, Google Anna Patterson, Vice President and Managing Director, George P. Johnson Experience Marketing, Singapore Jack Delosa, Founder, Chairman and Executive Director, The Entourage Lucille Marie Essey, SVP, Executive Creative Director & Show Director, Greater China, Jack Morton Worldwide Lisa Ronson, CMO, Coles Group, ex Tourism Australia James Bennett, Director of Creative Technologies APAC, Project Worldwide Hong Kong Globally experienced strategic marketing leader and growth strategist Nicki Kenyon, who will moderate a panel session at Convening Asia Pacific with other successful CMO’s, said the marketer’s role in driving growth and engagement for a company or event is more important now than ever. “Building successful marketing campaigns is reliant on clear business goals, a detailed, well thought out strategy and a customer-centric approach. Events are built on a foundation of entertainment, and even though not many events are running face-to-face at the moment, we need to remember what the essence of events are – engaging with our audiences. “COVID-19 may have changed the events industry and how we appeal to audiences, attract sponsors and sell tickets, but with it there has also been opportunities to adapt, test new channels to use and consider new ways to engage with audiences outside of our regions. “At Convening Asia Pacific, the panel of marketers and I will share our experiences in building successful marketing strategies, adapting tactics in a data and technology enabled world, and discuss how to appeal to a B2B landscape virtually,” said Ms Kenyon. Karen Bolinger, PCMA Managing Director of APAC, said the program and speakers embody exactly what is needed for event professionals right now. “Through the APAC survey we’ve conducted we’ve heard loud and clear that reskilling and upskilling into the new world is top of everyone’s’ list. The content and speakers are experts in their fields of marketing, event experience and commercialisation. “Some key sessions will provide valuable insights into digital marketing from the technical, creative, data insights and distribution channel perspectives. This will appeal to audiences who want to boost attendance and engagement, setting the event up for success and answering the ‘how’ of events today. “We’ll be hearing from agencies who are on the cutting edge of technology about what event formats translate virtually, technology of the future and our speakers will share best practice tips and tricks to engage audiences. “Convening Asia Pacific speakers draw on diverse professional backgrounds, and they are all supportive and optimistic for the future. They will share their practical insights and experiences on how to transition events, be visible and develop new mindsets for the individual, the business and the industry,” said Ms Bolinger. Convening Asia Pacific: The Global Recovery Forum will take place at ICC Sydney on Tuesday 10 November, 12pm-4pm AEDT. The live-streamed, interactive event will cover topics including digital events marketing, participation, risk management and digital sponsorship. For more information visit: www.conveningasiapacific.org -ENDS- Notes to Editors: We invite media to attend the Convening Asia Pacific event digitally or face-to-face. With limited spots available, please send your request for a media pass to Jessica with your name, publication, contact details and whether you would attend digitally or face-to-face. About Professional Convention Management Association (PCMA) PCMA’s APAC operations are led by Karen Bolinger with a team in Melbourne and Singapore. PCMA APAC has a strong presence in our region and represents the event buyer across Australia, New Zealand, South-East Asia and North Asia. PCMA is the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive level education, face-to-face networking and business intelligence to its global audience of 7,000 member professionals and students. PCMA believes business events can economically and socially transform communities, enterprises and individuals. Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success. Visit us at pcma.org or LinkedIn, Twitter, Facebook and Instagram. Visit PCMA APAC on LinkedIn.