Melbourne IQ campaign evolves to engage local hosts

By Exhibition and Event Association of Australasia, 6 March, 2013


The Melbourne Convention Bureau (MCB) has today launched the next phase of its positioning campaign Melbourne IQ: The Intelligent Choice for Conferences.
 
Melbourne IQ: The Intelligent Choice for Conferences – A Guide to Bidding for International Conferences is an initiative targeted at potential local hosts to encourage them to partner with MCB and bid for an international association conference.
 
The Guide highlights the many benefits and simple processes involved in bidding for an international conference and will be supported by a year-round calendar of events and workshops run by MCB, as well as sponsorship, advertising and more.
 
MCB’s Chief Executive Officer, Karen Bolinger, said that targeting local hosts was a natural progression for the Melbourne IQ campaign.
 
“At AIME 2012, MCB launched Melbourne IQ: The Intelligent Choice for Conferences campaign, promoting Melbourne’s strengths and capabilities as Australia’s intellectual capital,” Ms Bolinger said.
 
“Melbourne IQ has been a great success, launched worldwide to great acclaim, clearly resonating with its intended target audience, international associations.
 
“However, bidding for international association conferences starts at home, here in Australia, when looking for a ‘local host’ to partner with to bid for the event.
 
Melbourne IQ: The Intelligent Choice for Conferences – a Guide to Bidding for International Conferences,is designed to present local hosts with a concise overview of how the bidding process works and how they can get involved.”
 
Ms Bolinger also said that there were many benefits awaiting individuals who choose to become a local host.
 
“Becoming a local host and partnering with MCB to bid for an international conference opens up many doors; from opportunities for research collaboration and showcasing Australian innovation and expertise to the world, to raising one’s profile and creating opportunities for career advancement, the possibilities are endless,” Ms Bolinger said.
 
“As an organisation, we pride ourselves on being a full-service bureau, providing free services to local hosts such as coordinating and producing bid documents and developing bid strategies and critical paths.
 
“Our vision is to make Melbourne one of the world’s most successful conference destinations and Melbourne IQ, both in its national and international formats, is a program that continues to ensure this remains a reality.”
 

Melbourne IQ: The Intelligent Choice for Conferences – a Guide to Bidding for International Conferences will be available at the Melbourne/Victoria stand during the Asia-Pacific Incentives & Meetings Expo (AIME) in Melbourne on 26 and 27 February, from one of the organisation’s sales representatives, or at melbournecb.com.au

Source: Melbourne Convention Bureau