Perth Convention Bureau


Accredited to the EEAA/Marsh Risk and Safety Management System

Services PR/Marketing
Location Perth
Phone (08) 9218 2900

The Perth Convention Bureau (PCB) is a Government of Western Australia – Tourism WA, City of Perth and industry funded organisation, chartered to market Perth and Western Australia to national and international not-for-profit association and corporate organisations with the intent of securing their high value association events.
Recent acknowledgement of PCB’s value to the State was seen in the March 2016 WA Labor PCB funding policy (attached) and the subsequent May 2016 WA State Budget increase of over 25% in PCB funding.
Successful stakeholder engagement with industry has resulted industry cooperative funding increasing from $800K in 2011 to over $1.6M in 2015.
In FY 2015/16 PCB secured over $108M in DDE for the State of Western Australia. DDE (Direct Delegate Expenditure) is a measure of the economic contribution of international NFP association conference delegates.
PCB’s change in methodology has witnessed an increased leveraging of Western Australia’s knowledge base. The PCB Aspire Professional Development Awards Program is one example of this strategy in action.
Recent success in targeting high yielding health sector NFP’s has been further refined with substantial research to empirically identify other high yielding NFP sectors.
These innovative strategies and process improvements have increased PCB’s ROI to Government, Tourism WA and the people of Western Australia from 1:17 FY 2009 to 1:30 in FY 2015.