MUMBRELLA PARTNERSHIP PROVIDES NEW OPPORTUNITIES TO ENGAGE WITH THE MARKETING COMMUNITYBy Exhibition and Event Association of Australasia , 20 March, 2017In another major breakthrough, the EEAA has successfully negotiated for a Power of Exhibitions masterclass to be included in the Mumbrella360 conference. The initiative is part of a key strategy designed to reach the marketing community and in particular those who influence marketing spend.This the latest in EEAA’s partnership with Mumbrella, which was formalised last month as part of a broader strategy to generate increased exposure for the value of exhibitions and events as powerful marketing channels.The session will focus on the essential role exhibitions, events and the latest event technologies play in deepening customer engagement, understanding key audiences and measuring results. EEAA members Reed Exhibitions, Julia Erben and Eventbrite, Phil Silverstone will be on stage with EEAA in this practical, “how-to” forum targeted at mid-level markers and agencies.Read more about Mumbrella360.Source:Exhibition and Event Association of Australasia
9 April, 2021/EEAA NewsEEAA ANNOUNCES NEW CO-CHAIRS AND HEAD OF MARKETING FOR ...Source: Exhibition & Event Association of AustralasiaThe EEAA have announced two new co-chairs for the EEAA Young Star’s Executive Committee. Nikki Witman of Talk2 Media & Events and Amrita Dip...
24 March, 2021/EEAA e-newsA Message from the EEAA PresidentSource: Exhibition & Event Association of AustralasiaAs the industry gradually swings into action, we still cannot sit back and think everything is back to normal. The continual failure by governments...
24 March, 2021/EEAA NewsNSW MINISTER FOR TOURISM, STUART AYRES, TO ATTEND EEAA ...Source: Exhibition & Event Association of AustralasiaThe Exhibition and Event Association of Australasia (EEAA) has announced the Hon. Stuart Ayres, MP, Minister for Jobs, Investment, Tourism and Western Sydney will...