MUMBRELLA PARTNERSHIP PROVIDES NEW OPPORTUNITIES TO ENGAGE WITH THE MARKETING COMMUNITY

By Exhibition and Event Association of Australasia , 20 March, 2017


In another major breakthrough, the EEAA has successfully negotiated for a Power of Exhibitions masterclass to be included in the Mumbrella360 conference. The initiative is part of a key strategy designed to reach the marketing community and in particular those who influence marketing spend.

This the latest in EEAA’s partnership with Mumbrella, which was formalised last month as part of a broader strategy to generate increased exposure for the value of exhibitions and events as powerful marketing channels.

The session will focus on the essential role exhibitions, events and the latest event technologies play in deepening customer engagement, understanding key audiences and measuring results. EEAA members Reed Exhibitions, Julia Erben and Eventbrite, Phil Silverstone will be on stage with EEAA in this practical, “how-to” forum targeted at mid-level markers and agencies.

Read more about Mumbrella360.

Source: Exhibition and Event Association of Australasia