MUMBRELLA PARTNERSHIP PROVIDES NEW OPPORTUNITIES TO ENGAGE WITH THE MARKETING COMMUNITYBy Exhibition and Event Association of Australasia , 20 March, 2017In another major breakthrough, the EEAA has successfully negotiated for a Power of Exhibitions masterclass to be included in the Mumbrella360 conference. The initiative is part of a key strategy designed to reach the marketing community and in particular those who influence marketing spend. This the latest in EEAA’s partnership with Mumbrella, which was formalised last month as part of a broader strategy to generate increased exposure for the value of exhibitions and events as powerful marketing channels. The session will focus on the essential role exhibitions, events and the latest event technologies play in deepening customer engagement, understanding key audiences and measuring results. EEAA members Reed Exhibitions, Julia Erben and Eventbrite, Phil Silverstone will be on stage with EEAA in this practical, “how-to” forum targeted at mid-level markers and agencies. Read more about Mumbrella360. Source: Exhibition and Event Association of Australasia
23 September, 2021/EEAA e-newsA Message from the EEAA PresidentSource: Exhibition & Event Association of AustralasiaThe fast-approaching EEAA AGM scheduled for the 28th September will be my last as President. Whilst I have renominated again as a Director, I...
30 August, 2021/EEAA e-newsA Message from the EEAA PresidentSource: Exhibition & Event Association of AustralasiaAs the momentum continues to grow for Australia to be vaccinated so does the call for what the new “living with covid” may look...
5 August, 2021/EEAA e-newsA Message from the EEAA PresidentSource: Exhibition & Event Association of AustralasiaIn my message last month I focused on vaccination rates being our way back and belatedly all governments are now pushing this. The issue...