MUMBRELLA PARTNERSHIP PROVIDES NEW OPPORTUNITIES TO ENGAGE WITH THE MARKETING COMMUNITYBy Exhibition and Event Association of Australasia , 20 March, 2017In another major breakthrough, the EEAA has successfully negotiated for a Power of Exhibitions masterclass to be included in the Mumbrella360 conference. The initiative is part of a key strategy designed to reach the marketing community and in particular those who influence marketing spend. This the latest in EEAA’s partnership with Mumbrella, which was formalised last month as part of a broader strategy to generate increased exposure for the value of exhibitions and events as powerful marketing channels. The session will focus on the essential role exhibitions, events and the latest event technologies play in deepening customer engagement, understanding key audiences and measuring results. EEAA members Reed Exhibitions, Julia Erben and Eventbrite, Phil Silverstone will be on stage with EEAA in this practical, “how-to” forum targeted at mid-level markers and agencies. Read more about Mumbrella360. Source: Exhibition and Event Association of Australasia
29 June, 2021/EEAA e-newsA Message from the EEAA PresidentSource: Exhibition & Event Association of AustralasiaThe EEAA has been active throughout the second half of 2020 and into 2021, we have been lobbying and advocating at all levels of...
16 June, 2021/EEAA e-newsEEAA ENEWS: Chief Executive Update, Global Exhibitions ...Source: Exhibition & Event Association of AustralasiaEEAA ENEWS
16 June, 2021/EEAA e-newsEEAA LAUNCHES PILOT WORK HEALTH & SAFETY PROGRAM T...Source: Exhibition & Event Association of AustralasiaToday, the Exhibition and Event Association of Australasia (EEAA) is pleased to announce the launch of a Pilot program to provide Risk and Safety...