New company buys food and fitness shows from Diversified

By Talk2 Media & Events, 10 March, 2016


MEDIA RELEASE

 

New company buys food and fitness shows from Diversified

 

Things just got more interesting in the Australian events sector with new consumer event specialist company Talk2 Media & Events acquiring two of Australia’s biggest consumer shows – the Good Food & Wine Show and the Australian Fitness & Health Expo – from Diversified Communications Australia.

 

Talk2 Media & Events (Talk2 ME) is owned by Diversified Communications Australia’s International Director, Matt Pearce, and Finance Director, Steve Malbourne, both of whom will step down from their current roles immediately to run the new company.

 

“When Diversified made the corporate decision to exit the consumer event market, we decided to grasp this once-in-a-lifetime opportunity to acquire these two truly iconic Australian events,” says Matt Pearce.

 

Diversified Communications Australia will retain its large trade exhibition portfolio, according to General Manager, David Longman.

 

“Matt and his team are passionate about consumer events. Knowing the staff and the brands are in good hands was an important part of the decision to divest,” says Mr Longman.

 

The Good Food & Wine Show is Australia’s largest consumer food and beverage event, attracting more than 110,000 visitors every year to shows in Melbourne, Perth, Sydney, and Brisbane. The Australian Fitness & Health Expo is the largest fitness and health expo in the southern hemisphere, generating an annual visitor spend of AU$12 million at shows in Melbourne, Perth, Sydney, and Brisbane.

 

“Steve Malbourne and I are thrilled to be able to focus our energies solely on these two events. We really love them and we’re determined to make them even bigger and more rewarding for our customers.

 

“The hugely talented and experienced team that currently works on both shows will be joining us at Talk2 ME, which will guarantee quality and continuity of service for our exhibitors, visitors, and suppliers. So it’ll be business as usual – but even better! Plus Steve and I have been heavily involved with both shows over the last 10 years so we can bring all that heritage and knowhow to the table.”

 

The first events to be held under Talk2 ME’s stewardship will be the Fitness & Health Expo in Melbourne from 29 April to 1 May, and the Good Food & Wine Show, also in Melbourne from 3 to 5 June.

 

“Both exhibitions are also booked into the new International Convention Centre Sydney at Darling Harbour, so we’re already planning ahead to introduce fantastic new features and promotional opportunities to fully leverage the potential of this incredible new venue.”

 

For more information:

Matt Pearce

Director, Talk2 Media & Events

+61 407 180 461

[email protected]

 

About Talk2 Media & Events:

Talk2 Media & Events launched in 2016 as Australia’s freshest consumer event specialist. Based in Melbourne, the Talk2 ME team of seasoned event producers will run the largest fitness, health, food, and wine events in Australia.

Source: Talk2 Media & Events