NEW SPEAKERS AND NEW SPECIALIST WORKSHOP CLINICS ANNOUNCED FOR EEAA 2017 CONFERENCEBy Exhibition and Event Association of Australasia , 10 November, 2017The Exhibition and Event Association of Australasia (EEAA) today announced further details of its 2017 Conference program, including a keynote by Tourism Australia’s John O’Sullivan, and a series of specialist workshop clinics that comprise a new second day of the event.EEAA Chief Executive, Joyce DiMascio, said adding a practical second day of clinics to the program was in response to Member requests for more hands-on skills that can be taken away and applied within the business.Managing Director and CEO of Tourism Australia, John O’Sullivan, will join us on the EEAA stage in a keynote session to discuss what drives Australia’s success in business events. He will address what is at the heart of Tourism Australia’s marketing and trade programs and which markets represent the greatest potential for growth in business events.“The Association is committed to supporting the growth of its Members and the industry through the sharing of relevant, informative and practical content including an important Security and Operations Clinic.”“Craig Sheridan APM, Managing Director of Sheridan Consulting Group, and Leighton Wood, COO of Melbourne Convention and Exhibition Centre will examine what needs to be considered in relation to security at events.“They will address the current security environment including threat levels, and the recent changes to the Commonwealth legislation regarding obligations in relation to protection of ‘crowded places’. Attendees will be able to formulate an action plan that they can then take back and apply in their business.” Ms DiMascio said.“We will also hear from a senior representative of Victoria police. Security and safety is top-of-mind for our sector and this deep dive clinic will arm Organisers, Venues and Suppliers with the knowledge and skills they need to keep our events and people safe.”“Our industry is constantly evolving. As conferences and exhibitions in the event sector converge, so too do the challenges we face and the opportunities for growth. The topics covered at our Conference are applicable to anyone working across the entire spectrum of the event industry and I encourage you all to be part of the conversation in Melbourne” she said.The keynote topics for the conference include:A world view of the exhibition industry, Denzil Rankine, Founder and Executive Chairman, AMR InternationalAustralia’s economic landscape – risks and opportunities ahead, Nicki Hutley, Chief Economist, UrbisAudience Attraction – getting your strategy right, Emma Triggs, Founder and Managing Director, The M AgencyTrust is the key factor in influencing behaviour – Who do Australians trust?, Steve Spurr, Chief Executive Officer, Edelman AustraliaUniversal secrets of strategy, Rosie Yeo, Strategy ConsultantAustralia’s Business Events Story, John O’Sullivan, Managing Director and CEO of Tourism AustraliaThe EEAA clinics are hands-on sessions specially designed to get to the heart of common issues and provide attendees with practical solutions and strategies that can be implemented straight away.The specialist clinics include:Crisis Management Clinic, Peter Wilkinson, Managing Director, Wilkinson GroupSales Clinic, Murray Grimston, Advisory Partner, Miller Heiman GroupStrategy and Insights Clinic, Denzil Rankine, Founder and Executive Chairman, AMR InternationalSocial Media Marketing Clinic, Felicity Zadro, Founder and Managing Director, ZadroSecurity and Operations Clinic, Craig Sheridan APM, Managing Director, Sheridan Consulting Group and Leighton Wood, Chief Operating Officer, Melbourne Convention and Exhibition CentreMarketing Optimisation Clinic, Brad McIntyre, Country Manager – New Zealand, EventbriteLogistics and Safety Clinic, Sharon Friedman, Safety Manager, Melbourne Convention and Exhibition Centre and Jim Pantopolis, General Manager – Australia and New Zealand, Agility Fairs & EventsStand Design and Experience Clinic, Giles Carlyle, Senior Account Manager and Designer, Designteam; Adam Gottlieb, Founder & CEO, TELEPORTIVITY – powered by Worker Clicks; and Lauren Stapleton, Director of Sales, Decorative Events & ExhibitionsView the Preliminary Program and book your place.Anyone with an interest in the business event industry is encouraged to join the Association for one or more of the following events:EVENT DETAILSTUESDAY, 28 NOVEMBER 2017 EEAA WELCOME RECEPTION Registration: 6.00pm – 6.30pm Event: 6.30pm – 9.00pm Venue: Panorama Room, Metropolis – 3 Southgate Ave, Southbank, Melbourne Dress Code: Business WEDNESDAY, 29 NOVEMBER 2017 EEAA 2017 CONFERENCE – DAY 1 Registration: 8.00am – 8.30am Event: 8.30am – 4.30pm Venue: Meeting Room 219-220, Convention Centre, Melbourne Convention and Exhibition Centre 1 Convention Centre Pl, South Wharf, Melbourne Dress Code: BusinessEEAA 2017 AWARDS FOR EXCELLENCE Pre-drinks: 7:00pm – 7:30pm Event: 7:30pm – 12:00am Venue: Touring Hall, Museum Spaces, Melbourne Museum 11 Nicholson St, Carlton Dress Code: Black tie or BusinessTHURSDAY, 30 NOVEMBER 2017 EEAA 2017 CONFERENCE – DAY 2 Breakfast: 8.30am – 9.30am Registration: 8.30am – 9.30am Event: 9.30am – 4:30pm Venue: Meeting Room 219-220, Convention Centre, Melbourne Convention and Exhibition Centre 1 Convention Centre Pl, South Wharf, Melbourne Dress Code: BusinessMCEC EXPANSION UPDATE SESSIONS Note: The Melbourne Convention and Exhibition Centre will be holding two special briefings to update EEAA Members on the expansion of the centre. These will be held at the following times:4.00pm – 5.00pm Tuesday, 28 November and 7.15am – 8.15am Wednesday, 29 NovemberEvent Partners: Major Awards Partner: FABframe; Major Awards AV Partner: Harry the Hirer; Registration Partner: Tradevent Solutions; Venue Partners: Metropolis Events, Melbourne Convention and Exhibition Centre and Museum Spaces; Supporting Partners: Cvent, Homepix Photography, Skills IQ, Agility Fairs and Events, Exhibitions & Trade Fairs, Gaming Technologies Association, The Monkey’s Cobbler, Ungerboeck and Zadro.