New SWME manager to drive innovative product offerings

By Exhibition and Event Association of Australasia, 2 October, 2015


Melbourne Convention and Exhibition Centre (MCEC) is pleased to announce the appointment of its new South Wharf Meetings and Events (SWME) Manager – Katie Tinetti. This newly-created role will lead a new team of high-performing sales executives which will cater specifically for smaller meetings and events of up to 250 attendees. 

Joining MCEC after four successful years fronting the event and meetings sales department at Dreamworld on the Gold Coast, Katie will play an integral role in driving the successful development and coordination of meetings and events.

MCEC Director of Customer Experience and Optimisation, Anne Jamieson welcomed the appointment, saying that the SWME Manager role is integral to the successful implementation of the new small meetings and events business model.

“I’m delighted that Katie has chosen to bring her unique skills and experience, along with a wealth of industry knowledge, to the team at MCEC,” Ms Jamieson said.

“As an organisation, we have recently completed industry-first research that examines the processes customers undertake when interacting with MCEC. This research identified an opportunity for us to offer small meetings and events as an end-to-end process, with our sales executives now managing each event from enquiry and contract signing right through to event completion.

“This continues our commitment to align our business to the needs of our customers which ensures that MCEC remains a truly customer-focussed organisation. We have planned for our current customers’ needs, as well as future customers, as we prepare for our $210 million expansion and exciting new retail offerings in 2016,” Ms Jamieson added.

Designed for ultimate flexibility with all 52 meeting rooms pre-fitted with cutting-edge technology, 396 Hilton hotel rooms, award-winning food and beverage and spectacular Yarra River views, South Wharf is a unique meeting place for small to medium events that seamlessly combines MCEC and the Hilton Melbourne South Wharf’s facilities.

MCEC’s partnership with Hilton provides the flexibility to cater for the needs of smaller meetings and events with an offering that matches five star accommodation with MCEC’s world-leading facilities in the one inner-city location.

Katie will commence in her new role at MCEC on Monday 26 October 2015

Source: Exhibition and Event Association of Australasia