PCEC winning in a competitive global market

By Perth Convention and Exhibition Centre, 11 May, 2016

The latest figures show a surge in national and international visitors attending business events at PCEC – the highest numbers in four years – despite stiff competition in the Asia-Pacific region and from other Australian cities.
“Perth is increasingly becoming an attractive place to host business and industry events of all sizes,” says Perth Convention Bureau Chief Executive Paul Beeson.
“The recent LNG 18 event – the biggest conference of its kind ever held in Australia – attracted more than 6000 professionals from over 70 countries.
“It was yet another feather in our cap and brought significant direct and indirect economic benefits to Western Australia.”
While large-scale events such as LNG 18 highlight the impressive capabilities of PCEC, the Centre has also recently hosted several national and international medical based conferences and this month will host the ZAA biennial Zoo and Aquarium Association global conference.
The new Elizabeth Quay precinct, located a few steps away from PCEC, as well as new hotels in Perth, have unlocked even more possibilities and firmly established the Centre and Perth as a competitive destination in a global industry.
“There is a real appetite out there for what Perth has to offer. Not only is the city well-equipped to host visitors from all over the world, but there is also a real sense of excitement in the air too,” Mr. Beeson said.
PCEC General Manager Nigel Keen says “to increase our market share in Australia we need to strengthen our destination brand position. The government needs to support the PCB by providing a stable funding platform to ensure research and bid development can include long-term strategies in conjunction with the PCEC, to ultimately win a greater share of the pie for Perth.”

Source: Perth Convention and Exhibition Centre