Power of Exhibitioins guide: Exhibitions work

By Exhibition and Event Association of Australasia, 1 July, 2016

It’s true whether you sell industrial power plants or sticky puddings: the better you know your customer – and the better your customer knows you – the more likely you are to make that first sale and the increasingly profitable sales that follow.

Top marketers in virtually every industry have known it for years – the right exhibition is a valuable marketing medium!

Read how exhibitions work – View the booklet.

Source: EEAA