By Exhibition and Event Association of Australasia, 8 October, 2014



8 October 2014





The Exhibition and Event Association of Australasia (EEAA) has secured a top line-up of speakers for the EEAA 2014 Conference to be held at the Melbourne Convention and Exhibition Centre next month.


EEAA Chief Executive, Joyce DiMascio, said the conference program will tackle three key themes:

“Internationalising” events, products and services; the security landscape around events and what's driving consumer engagement.


“We are honoured to have the CEO of Austrade, Bruce Gosper, and Hong Kong Trade Development Council (HKTDC) Director – Australia and New Zealand, Bonnie Shek head the line-up for the international theme.” Ms DiMascio said.


“Matt Jones, Director & Creative Strategist of Better Happy will deliver a a wake-up call about customer communications and behaviour. In addition, a panel including Victorian Police will address the topical subject of event security.”


“We always aim to deliver outstanding content and this year will be no exception. The program is intensive, strategic and challenging and directly aligned with issues that matter to the industry – right here, right now.” Ms DiMascio said.


2014 has marked the establishment of strengthening ties between EEAA Members and the Australian Government’s export agency, Austrade. So it is most fitting that EEAA should hear from Austrade CEO, Bruce Gosper. Mr Gosper helped kick-start EEAA’s positive work now being undertaken with Trade Commissioners in the Austrade network across Asia.


In the Asia-Pacific region, Hong Kong Trade Development Council (HKTDC) is a leading player in the business events sector, launching highly successful partnerships with the exhibition industry. EEAA is honoured that the HKTDC is joining Association Members to talk about their successful initiatives.


“The program also includes speakers from within the EEAA community. Our Members are always keen to hear from organisers of trade and consumer exhibitions so we’ll have an interesting panel discussion with Reed Exhibitions Executive Director, John Gorton; Gaming Technologies Association CEO, Ross Ferrar; Exhibitions & Trade Fairs MD, Gary Daly; National Media MD, Mark Harvey; and WALDRONSMITH Management MD, Kate Smith.”


The conference begins with a Welcome Reception at Cargo Hall, on Melbourne’s South Wharf Promenade on Wednesday, 19 November with the 2014 Conference and Awards for Excellence on Thursday, 20 November. The Awards night will honour the high achievers in the industry in the Melbourne Room at the MCEC.


“This year’s Conference encourages in-depth discussions with top-tier speakers, offers great networking and will be a rewarding experience for attendees.


“The industry has undergone many changes in 2014 following the closure of the Sydney Convention and Exhibition Centre – events have relocated to other venues and cities. New events have been launched. The conference, which coincides with the end of the 2014 event season, will provide an important opportunity to assess where the industry has landed.” Ms DiMascio said.


The EEAA 2014 Conference and Awards for Excellence is supported by Welcome Reception Partners International Convention Centre (ICC) Sydney and Sydney Exhibition Centre @ Glebe Island; Preferred Accommodation Partner, Quest Serviced Apartments; Major Venue Partner, Melbourne Convention & Exhibition Centre; Major Awards Partner, FABframe; Entertainment Partner, Australian Technology Park; Program Partner Sydney Showground; and supporting Partners Info Salons, Octanorm, ODE Management, The Monkey’s Cobbler and Ungerboeck Software International.


Click here to view the Preliminary Program


Register today to attend the EEAA 2014 Conference and Awards for Excellence



2 October – Registrations open

20 October – Early bird discount ends



19 November – Welcome Reception

20 November – EEAA 2014 Conference



Mid-October – Finalists announced

20 November – EEAA 2014 Awards for Excellence

Source: Exhibition and Event Association of Australasia