That’s a Wrap! Success For AGE 2017

By Exhibition and Event Association of Australasia , 17 August, 2017


The Australasian Gaming Expo (AGE) 2017 has had great success on its return to the ICC Sydney, Darling Harbour.

This year the event saw an increase of 60 exhibitors bring the total at the event to 246. The increase of exhibitors was matched by an increase in visitors across the 3 day event, with a total of 8,099, an increase of 19% from the previous year.

The AGE attracted visitors from 26 countries with strong showings from the USA, UK, and Asia. With such a diverse visitor base the power of exhibitions is in full swing, providing exhibitors with ample networking opportunities as well as delivering their products to their key target audience.

Robert Van den Bergh, Commercial Kitchen Company, was pleased with how the expo ran and the opportunities it provided. “We achieved distribution agreements in Tasmania and New Zealand, directly as a result of the show as well as selling 6 pizza systems”.

Australian companies made their presence felt having representation across all relevant industries at the expo. From custom designed lighting and furniture to curated music and new gaming innovation in the technology field. The expo not only provided a chance to show off new products but to test different sales pitches on a captive audience, with one exhibitor drawing similarities of these quick pitches to “speed dating”.

With such a large number of exhibitors present, the AGE introduced digital show bags at the event for the first time. This allows visitors to transfer receive information from exhibitors at a ‘tap’ of their entry badge.

“In my view, Digital Show Bags are a great success. There’s been a total of 11,967 badge “taps” at exhibitors’ stands during the first 2 days and 3,956 ‘daily digest’ emails sent to those who tapped” said Ross Ferrar, CEO of the Gaming Technologies Association, which ran the Expo.

“The return of this event to Darling Harbour and the halls of the new exhibition centre created the most successful event in the history of the AGE” said Ross Ferrar. The AGE is set to return to the ICC Sydney in August 2018.