The Drinks Industry Show announces HIP Media as Official Media Partner

By , 1 July, 2015

The Drinks Industry Show is pleased to announce HIP Media as the official media partner for the inaugural Drinks Industry Show, to be held November, 16-17, Luna Park Sydney.

HIP Media and their ‘explore Drinks’ publications will provide expert speakers for the show’s educational program. Industry leaders in the fields of spirits and cocktails, wine and Champagne, beer and cider, will give attendees the opportunity to learn more about the category and talk to the editors.

HIP Media is a specialist custom publisher for the drinks industry. Operating since 2005, HIP Media has consulted on and launched industry leading titles for clients such as: The Australian Hotels Association (AHA), the Drinks Association, Better Homes and Gardens, Suntory Australia, Liquor Barons, Masterchef and Grand Designs.

Showcasing the best in beer, wine, spirits and cocktail mixology, the show will connect producers and distributors of alcoholic beverages with buyers from bars, clubs, restaurants, hotels, liquor stores and catering companies.

The Drinks Industry Show 2015 will feature everything from interactive displays, bartender takeovers, mixology demonstrations, networking events, master classes, educational seminars, to the 2015 Australian Bartenders Guild Classic & Flair National Cocktail Championship.


HIP Media Director, Ashley Pini says the media group is delighted to support The Drinks Industry Show, as part of its strategy to support the wider drinks industry.

“We are always looking at opportunities to connect with our readership and bring some of our expert contributors to life through events. There’s one thing to produce the publications, but nothing is as good as being there in person.”

“We have an exciting line up of speakers that represent what the ‘explore Drinks’ series is all about – having fun with the category, while getting to know some of the amazing history behind the products you serve, sell and enjoy every day.”


“We are very excited to be a part of The Drinks Industry Show and to work with Exhibitions & Trade Fairs who have an impeccable reputation for producing high quality industry exhibitions. The drinks industry has been in need of a show that finds the right formula – and securing the space at Luna Park in Sydney provides the ultimate backdrop and a very good start”, Mr. Pini concluded.

Show organisers, the award-winning team at Exhibitions & Trade Fairs (ETF) were equally delighted.

Event Director, Exhibitions & Trade Fairs, David McCarthy said: “We welcome HIP Media’s involvement in the show; they make a significant contribution to the industry and we are very pleased to have their support.”

To register your free attendance at The Drinks Industry Show, or for further information, visit or call 02 9556 7985.


Source: Exhibitions and Trade Fairs