Van Den Berg Design Team Launches New Brand

By Exhibition and Event Association of Australasia, 14 August, 2015

Executive Chairman, Jan van den Berg, today officially launched the new brand for the organisation, Design Team.

Design Team, formerly known as Van Den Berg Design Team, offers the complete solution for brand communications, with a new logo, new look and new services to reflect the change to its core business. The logo modernises Design Team’s brand identity, with the four spots on the logo representing each of the key services they offer; Space, Digital, Communications and Experiential marketing; as well as the values of the business; Professional, Attentive, Innovative and Experienced.

Mr Van den Berg said the rebrand signified a repositioning of the company’s services to respond to the current state of the market and ensure clients receive the best possible design, service, innovation and delivery.

Design Team will continue to deliver their core business of custom display stands, but will expand into experiential marketing and digital communications, using technology such as Augmented Reality and Virtual Reality.

“For the last 25 years, the exhibition industry has been our strength and will continue to be. Recently we’ve noticed a change in the industry: our clients are asking for much more than a custom-designed stand; they’re asking for a complete communication solution. So we decided to provide a more holistic approach for our clients to meet their needs”.

Jan van den Berg first started the business in 1990 with his wife Jo. For the last 25 years they have been a formidable team, working with many small, medium, and large businesses, as well as Government organisations. Their hard work and dedication has created the company that exists today with a brand that is well respected within the industry.

“2015 marks our 25 year anniversary and it has been a great milestone to reach. We look forward to what the next 25 years will bring, and that’s why this rebrand has been so important for us. We have a great, experienced and energetic team behind us, and it’s important to use their energy to build a strong future for this company”.

The Design Team Website has been relaunched to reflect the new brand:

General Manager Dominic Le Roy says “it’s important that we communicate our brand well before we start helping other businesses with theirs. Companies today are more in sync with the latest technologies and trends. We have leveraged this to create a brand that is unique, exciting and reflects this.

Van Den Berg Design team Pty Ltd will remain the business entity for Design Team.

For more information, please contact [email protected] or +61 (0) 2 9263 9412

Source: Van Den Berg Design Team