"Promoting the value of exhibitions as both a powerful marketing channel and driver of the economy."

Our campaigns

The Power of Exhibitions

What is the ‘Power of Exhibitions’?

The Power of Exhibitions is an advocacy campaign that was developed by the Exhibition and Event Association of Australasia (EEAA) to communicate and promote value of exhibitions as both a powerful marketing and engagement channel and driver of the economy. Launched in August 2013 by then Deputy Premier Andrew Stoner, the campaign has achieved considerable results, including giving the sector a voice in national circles of influence and a seat at the table in policy-making decisions.

Through this campaign, we have achieved high levels of engagement and support from our members, stakeholders, industry partners, government and media and will continue to drive this advocacy agenda via the well-established framework we have developed over the past three years.

Learn more about the Power of Exhibitions as:

an important driver of the economy

a powerful marketing channel


Global Exhibitions Day

What is Global Exhibitions Day?

Global Exhibitions Day (GED) is a worldwide movement in support of the Power of Exhibitions. Inaugurated in 2016, GED is not one event, but a series of events, activities, and personal contributions from all over the world that together give the global industry a united and cohesive voice to promote and celebrate the contribution of exhibitions to diverse sectors of the economy, business growth and national prosperity, and their power as a highly effective face-to-face marketing medium.

Key messages:
  • Exhibitions are the most effective marketing channel, especially for small and medium enterprises
  • Exhibitions stimulate innovation and competition
  • Exhibitions support the development of trade and the internationalisation of business
  • Exhibitions support economic growth and generate significant social and economic benefits
  • Exhibitions provide a face-to-face medium to build relationships and do business

Learn more about Global Exhibitions Day