EEAA Global Exchange and UFI Partnership

18-20 September 2017
Sydney

The Exhibition and Event Association of Australasia (EEAA) is pleased to share with you an update from our successful EEAA Global Exchange held in Sydney with The Global Association of the Exhibition Industry (UFI).

We were honoured to welcome two exhibition and event industry global leaders – UFI CEO, Kai Hattendorf, and Regional Manager for Asia/Pacific, Mark Cochrane – to Sydney for our Global Exchange which was made up of a series of high-level industry, government and business forums across three days including:

  • EEAA Young Stars & Leaders Table
  • Political Insiders Round-table
  • Industry Reception and “State of the Industry” address
  • Davidson Business Breakfast at Parliament House
  • Venue site visits including Sydney Showground, Sydney Olympic Park, Luna Park Sydney, Dockside’s L’Aqua and International Convention Centre Sydney

EEAA and UFI also signed an MOU to formally kick-off our intent to collaborate more closely and to grow the opportunities for the Members of our two Associations. This was an important outcome of the event.

The three-day intensive program gave our international visitors the opportunity to hear from our Members, see some of Australia’s key venues, be updated on infrastructure investment around the country including Western Sydney and also be updated on the political and business landscape. At the political level, our delegation also visited NSW Parliament and met the Premier of NSW, Gladys Berejiklian and Parliamentary Secretary, Jonathan O’Dea, both strong advocates for the business events sector.

UFI has shown its commitment to our region and to supporting the growth of the Australasian business event industry by partnering with us on this historic Global Exchange and in the MOU signed during the exchange.

We thank Kai Hattendorf, Mark Cochrane, our Members, stakeholders and the special guests who contributed their time, expertise and insights to the program, as well as the venue hosts and our event partners for their generous support.


KEY MESSAGES FROM KAI HATTENDORF


UFI CEO and the EEAA CEO and Board formalise the partnership with the signing of the MOU

UFI AND EEAA – PARTNERSHIP FOR THE FUTURE

The signing of an MOU between UFI and EEAA is an historic milestone for the two Associations and their Members. It will create more opportunities for the Australasian industry – with a greater voice in global affairs and access to UFI’s global network.

Among the areas for collaboration are: greater knowledge-sharing, education exchange, research and the development of young talent.

Kai Hattendorf said: “More than 60 national and regional exhibition industry associations from all over the world are UFI members, creating a unique global network.

“Partnerships like the one we’re announcing today go deeper, based on shared projects and activities. At UFI, we look forward to bringing more of our insights and benefits to the industry in Australasia, and also on sharing best practices and initiatives from EEAA Members with the UFI community.” Read the full Media Release.


EEAA MEMBERS SHOWCASE AUSTRALIA’S BUSINESS EVENTS CAPABILITY AND ADVOCACY FOR THE SECTOR

Davidson Business Breakfast at Parliament House. L-R: EEAA President, Spiro Anemogiannis; NSW Premier, Gladys Berejiklian; UFI CEO, Kai Hattendorf; and EEAA Chief Executive, Joyce DiMascio.

Australia’s competitiveness in business events is closely linked to our investment in infrastructure around the country. EEAA showcased Sydney and Australia as a destination for business events to the UFI – The Global Association of the Exhibition Industry.

Our guests heard from NSW Premier Gladys Berejiklian that since the opening of ICC Sydney, one million people had been through its doors and 1,000 events had been secured.

CEO, Kai Hattendorf, and Regional Manager for Asia/Pacific, Mark Cochrane, visited Sydney Showground and Sydney Olympic Park, Luna Park Sydney, Dockside Group and our newest state-of-the-art venue in Darling Harbour – the International Convention Centre Sydney. The Association also updated UFI on important expansion also occurring at the MCEC and other venues.

The development plans for Western Sydney were an important part of the UFI visit program. UFI’s own data supports the link between infrastructure investment and industry growth.

Australia is a leader in events best practices and we have a sound international reputation. Kai and Mark were impressed with the new facilities in the city centre and the plans for Sydney Olympic Park and Sydney Showground, suggesting that this continued investment in Western Sydney would unlock additional potential for growth in the Australasian market.

Kai and Mark reinforced the importance of infrastructure investment to NSW Premier, Gladys Berejiklian, at the breakfast held at Parliament House where they were hosted by Parliamentary Secretary to the Premier and Treasurer, Mr Jonathan O’Dea. EEAA President, Spiro Anemogiannis, EEAA Board Members Jo-Anne Kelleway, Helen Mantellato and Ross Ferrar, and two key Association Members – Caravan and Camping NSW and the Boating Industry Association – were also at the breakfast with the Premier.

UFI CEO, Kai Hattendorf, and Regional Manager for Asia/Pacific, Mark Cochrane took part in a range of exchanges with Members and stakeholders including experiencing a water transfer to Sydney Showground and Sydney Olympic Park, the thrill of Luna Park Sydney and the variety of venues around Cockle Bay and Darling Harbour including L’Aqua and ICC Sydney.


YOUNG STARS PROGRAM CELEBRATES 5TH BIRTHDAY AT LUNA PARK SYDNEY WITH UFI LEADERS

EEAA Young Stars meet Kai Hattendorf and Mark Cochrane in special mentoring dinner at Luna Park Sydney which also marked the 5th anniversary of the mentoring program.

It was a fitting tribute to our EEAA Young Stars program to be joined by Kai Hattendorf and Mark Cochrane from our industry’s global peak body, for our fifth birthday celebrations at Luna Park on Monday, 18 September 2017.

With UFI’s own initiative for supporting the early career development of young people in the industry through its Next Generation Leaders Program, Kai and Mark share our passion for identifying, nurturing and retaining young talent.

It was our privilege to provide this historic mentoring opportunity for the Association’s future leaders, while showcasing the emerging leaders.

We were pleased to return to Luna Park Sydney for this special occasion – where it all began in 2012 – and thank Luna Park Directors for their hospitality and continued support of the program.

We also thank the EEAA Young Stars Program Platinum Partner – Tourism Australia, and Gold Partners – Reed Exhibitions and Ungerboeck Software International.

EEAA celebrates five years of the EEAA Young Stars Program with Kai Hattendorf and Mark Cochrane, Platinum Partner – Tourism Australia, and Gold Partners – Reed Exhibitions and Ungerboeck Software International.


HISTORIC INTENSIVE 3 DAYS OF ENGAGEMENT BETWEEN UFI, EEAA AND OUR COMMUNITY

As part of the historic EEAA Global Exchange, we staged five exchanges to give our Members the opportunity to hear about what’s shaping our industry and to connect with these esteemed leaders. Two events in particular addressed the global, regional and national business and political trends most important to the Australasian business event community.

“BEST EVER” EEAA POLITICAL INSIDERS ROUND-TABLE AND GOLD AND PLATINUM PARTNER LUNCH

An engaged audience and our outstanding political commentators at the EEAA Political Insiders Round-table and Gold and Platinum Partner lunch at Dockside’s L’Aqua. Speakers: Matthew Hingerty, CEO and Managing Director, Barton Deakin; Simon Banks, Managing Director, Hawker Britton; The Hon. Bruce Baird AM, Chairman, Business Events Sydney; Megan Motto, CEO at Consult Australia; and Kai Hattendorf, CEO, UFI.

Each year, we unpack the major issues in Australia’s political and business life with our savvy political insiders – Matthew Hingerty, CEO and Managing Director, Barton Deakin and Simon Banks, Managing Director, Hawker Britton.

Joining the conversation this year were Megan Motto, CEO at Consult Australia and former State and Federal Minister, The Hon. Bruce Baird AM, now the new Chairman of Business Events Sydney. This year, we were also delighted to bring a global perspective to the discussions with Kai Hattendorf.

Held to honour our Gold and Platinum Members, our annual Political Insiders Round-table is one of the most popular events on the EEAA calendar. Our industry’s leaders who attended the event agree it is a must-attend event for anyone interested in understanding the political climate and how this will impact upon businesses and our industry. The on-stage conversations were moderated by EEAA Chief Executive, Joyce DiMascio, whose background as a journalist and press secretary always comes in handy.

HATTENDORF’S “STATE OF THE INDUSTRY” ADDRESS CALLS ON AUSTRALIA TO “LOOK OUTWARDS” FOR MORE OPPORTUNITIES

EEAA Industry Reception and “State of The Industry” Address By Kai Hattendorf at ICC Sydney. Speakers: Kai Hattendorf, CEO and Managing Director, UFI; Mark Cochrane, Regional Manager for Asia/Pacific, UFI; Executive General Manager Events, Tourism Australia, Penny Lion; and Director, Talk2 Media & Events, Matt Pearce. Moderated by EEAA Chief Executive, Joyce DiMascio.

Kai Hattendorf delivered a special “State of the Industry” address that highlighted Australia’s place in the world and the trends that will shape the future of our industry. After his keynote, he was joined on stage by his colleague Mark Cochrane, Penny Lion, Executive General Manager of Events, Tourism Australia, and Matt Pearce, Director, Talk2 Media & Events, former EEAA President, former UFI Board Member.

While he warned that the industry needed to ‘switch gear’ and get on the front-foot with digitisation, Kai concluded his address with a positive note to industry:

“The state of our industry has never been better. The exhibition industry has always been very resilient. What makes this industry special is its capacity to adapt to the ever-changing needs of our core customer groups.” he said.

Watch Kai Hattendorf’s full “State of the Industry” address and panel discussion.


KAI HATTENDORF PRESENTS EEAA WITH THE 2017 GLOBAL EXHIBITIONS DAY “INDUSTRY IMPACT AWARD”

2017 Global Exhibitions Day Industry Impact Award presented by Kai Hattendorf to the EEAA team. L-R: Claudia Hunter, Dylan Owen-Taylor, Rebecca Ius, Joyce DiMascio and Kai Hattendorf.

At the “State of the Industry” address held at ICC Sydney, UFI formally presented the EEAA with its 2017 Global Exhibitions Day Industry Impact Award. The Association was recognised in the inaugural awards, established by the UFI and Exhibition World, for its achievements in government advocacy and for having had ‘the most positive impact supporting exhibitions as an industry’.

A major objective of UFI’s visit was the opportunity to learn more about the business event landscape in Australasia. To assist with their understanding of the issues and challenges at the forefront of the minds of our industry’s leaders, Kai and Mark were invited to join the EEAA Board meeting. Kai and Mark also took met with UFI Members in the region.