Global Exhibitions Day

In June 2016, the Global Association of the Exhibition Industry (UFI) led the charge for the inaugural Global Exhibitions Day. The campaign was supported by associations, commercial enterprises, industry groups and individuals around the globe in a united effort to raise awareness of the broad and far-reaching contributions of exhibitions to economic development and their value as a powerful marketing channel.

The Exhibition and Event Association of Australasia (EEAA) actively championed the initiative, drawing support from its community of members, industry stakeholders and government to lead Australia’s effort.

Across 8 and 9 June 2016, EEAA celebrated GED by holding the Association’s Annual General Meeting of our Member community (8 June) and popular annual summit featuring senior industry leaders and stakeholders (Leaders Forum, 9 June). In addition, the Association worked in collaboration with the Melbourne Convention and Exhibition Centre (MCEC) to host a Global Exhibitions Day Oration, and many EEAA Members spread the GED and Power of Exhibitions messages through their own communications and internal events.

EEAA ran a successful communication and advocacy campaign around GED, engaging the industry, community, and ministerial and business leaders in the movement to raise awareness of the Power of Exhibitions as a marketplace for doing business and a driver of economic development, trade and export, employment, visitation and knowledge sharing. The Association also shared the UFI toolkit with Members and designed a strong suite of marketing assets that tied EEAA’s messages and events into the inaugural GED messaging.

The world launch of GED kicked off with Australia and EEAA was honoured to be part of such an important global movement.

We now look forward to an even stronger campaign in 2017.

Get on board with GED#17 on 7 June 2017