2017 Global Exhibitions Day 7-8 June Sydney The Exhibition and Event Association of Australasia (EEAA) was delighted to support Global Exhibitions Day again in 2017. Across 7 and 8 June 2017, EEAA celebrated #GED17 by gathering the industry leaders for a two-day program of events alongside the campaign. This year, the EEAA expanded its two-day program for Global Exhibitions Day. In addition to the Annual General Meeting (7 June), Leaders Forum (8 June) and Leaders Forum Dinner (8 June), the EEAA also led its first Mumbrella360 masterclass session (7 June), held a Global Exhibitions Day Reception (7 June) and spearheaded a social media campaign. EEAA’s achievements in government advocacy were recognised by industry peers in the inaugural Global Exhibition Day Awards 2017. Awarded the Industry Impact Award, the Association’s activities for Global Exhibitions Day 2017 was judged by The Global Association of the Exhibition Industry (UFI) and Exhibition World as having had ‘the most positive impact supporting exhibitions as an industry’. Read more. OFFICIAL 2017 GLOBAL EXHIBITIONS DAY VIDEO EEAA ACTIVITIES ON GLOBAL EXHIBITIONS DAY: Power of Exhibitions Masterclass session at Mumbrella360 The Association-led masterclass titled ‘How to build profitable customer relationships with events’ focussed on demonstrating how live events have been strengthened through the integration of event tech platforms. The EEAA spoke to a full room of marketing decision makers on the power of the live event channel. The key take away message was don’t turn your back on the power of live events. EEAA 2017 Annual General Meeting Held at the new International Convention Centre Sydney, the EEAA recognised a growing and diverse portfolio of members and, welcomed new members from 2016 and 2017 to its community. Spiro Anemogiannis was re-appointed to the EEAA Board and will continue in his role as President. Brian Thomas (Vice President), Robert O’Keefe (Treasurer), Jo-Anne Kelleway (Secretary) and Paul Elliot were also re-elected. The EEAA is pleased to welcome new board members Felicity Zadro, Zadro, who was elected to the position made vacant by Robert Moore, Agility Fairs and Events, in February and Ross Ferrar, Gaming Technologies Association, who replaces Richard Hogan, Australian Gift and Homewares Association. We thank Richard and Bob for their commitment and valuable service to the Association during their tenures and look forward to the fresh perspectives from our newly elected members over the next two years. EEAA 2017 Global Exhibitions Day Reception For the first time this year, the EEAA held an inaugural Global Exhibitions Day Cocktail Reception on the evening of 7 June. The event was attended by around 70 industry professionals and New South Wales Government representative Mr Jonathan O’Dea, Parliamentary Secretary to the Premier and Treasurer. The Association’s Gold and Platinum partners were honoured for their dedication and support to the industry. EEAA President, Spiro Anemogiannis presented these members with a framed certificate and acknowledged the greatest supporters of the Association and its programs. EEAA 2017 Leaders Forum Day two started with EEAA Leaders Forum. Members and Stakeholders gathered at Dockside’s Darling Harbour Wharf, Sydney for the Association’s annual assembly of the most senior leaders in the exhibition industry. The Forum serves as a high-level thought leadership forum which engages leaders from the Organiser, Association Organiser, Venue and Supplier network in discussions which will shape the direction of the industry. The speaker line-up included: Libby Lyons, Director, Workplace Gender Equality Agency Mathew Paine, Director of Human Resources, International Convention Centre Sydney Felicity Zadro, Managing Director, Zadro Kaiyu Li, Former Director, MultiConnexions Jodie Richmond, Marketer and former Board Member of the Exhibition and Event Association of Australasia Oz Dean, Executive Creative Director, Jack Morton Grant Pisani, Managing Director, Fourth Wall Stuart Frank, Events Marketing Manager, Asia Pacific, Salesforce Sam Lynch, Project Manager, Jomablue Phil Silverstone, General Manager, Australia and New Zealand, Eventbrite Sam Lynch, Project Manager, Jomablue Graeme Caplen, Executive Director, Entegy Rory Govan, Associate Research Director, Explori Bob Carroll, Director, Australian Events Mark Harvey, Managing Director, National Media Noel McDermott, Regional Managing Director, IQPC Sam McDonagh, Country Manager for Australia and New Zealand, Airbnb Monica Armesto, Marketing and Communications Manager, Business Events Australia Stephen Steenson, Group Director Operations, Reed Exhibitions Australia James Moran, General Manager – CASA, Apprenticeship Support Australia Ruchi Ladkani, Business Development Executive – Exhibitions, International Convention Centre Sydney Nicola Bayley, Operations – Large Scale Events, IQPC Jenna Cali, Operations Manager – Sponsorship & Exhibitions, Informa Australia James Kennedy, Designer, Exhibit Systems Dominic Le Roy, General Manager, Designteam EEAA 2017 Leaders Forum Dinner The EEAA concluded its annual two-day leadership event on a high with a dinner held at L’Aqua Cockle Bay Wharf, Sydney. Dinner attendees received some inspirational words from Dr Adam Fraser, a human performance researcher and consultant, and a message of support from the Australian Government, delivered by the Honourable Keith Pitt, the Assistant Minister for Trade, Tourism and Investment. “Thanks to the exhibition and event industry – it is you that is out there doing the work; it’s you that’s driving the economy. Governments can help you be successful, we can build the structures, but it’s you that takes the risks. So, thank you for what you do for all Australians and the people that work in this great country.” Hon. Pitt said. Visit the event page for more information on the EEAA 2017 Leaders Forum and Dinner. Other EEAA Member Events EEAA Members around Australia celebrated Global Exhibitions Day (#GED17) with a series of announcements and internal events. These members include: ADIA Diversified Communications Exhibitions and Trade Fairs Gaming Technologies Association Info Salons Group Installex Sydney TAFE Ungerboeck Zadro Agency Entegy Arinex Moreton Hire Ministerial and Business Leader Participation EEAA sent advocacy packs (including letter, GED prop, GED factsheet and the UFI key messages) to 75 parliamentarians, business leaders and industry stakeholders around the country to deliver the #GED17 message and encourage broad support for our sector. Our ongoing engagement with government via these kinds of activities increases the visibility and success of our sector. Our events also received recognition and support from the below who were noted as apologies: Malcolm Turnbull, Prime Minister of Australia Bill Shorten, Federal Opposition Leader Steve Ciobo, Federal Minister for Trade and Investment Jon Eren, Victorian Minister for Major Events Clover Moore, Mayor, Sydney John O’Sullivan, Managing Director, Tourism Australia Penny Lion, General Manager, Business Events Australia Social Media In 2017, the EEAA stepped up social media activity. The Association filmed a short video to help promote the event, with the key message “Get involved!” #GED17 was mentioned in all posts across LinkedIn, Twitter and Facebook for all EEAA events on 7 – 8 June 2017. Doing this increased the reach and engagement on social media during Global Exhibitions Day. Below is a summary of the results: Reach Engagement Page views LinkedIn 444 additional impressions on 8 June 2017 3.02% increase on 7 June 2017 – spike across all measures on 7 and 8 June Spike across all measures on 8 June 2017 Twitter 62.8% increase – 248% increase Facebook 33% increase 278% increase 36% increase In addition to this the EEAA encouraged following business and political leaders to post support for Global Exhibitions Day on social media: The Premier of South Australia Australian Chamber of Commerce and Industry Workplace Gender Equality Agency EEAA Attendees were delighted to participate in #GED17 – the Association and our Members are passionate supporters of the exhibition industry and we were honoured to be part of such an important global movement.