2019 Global Exhibitions Day

5-6 June
Melbourne

The Exhibition and Event Association of Australasia (EEAA) was delighted to support Global Exhibitions Day in 2019. Across 5 and 6 June, EEAA celebrated #GED19 by gathering the industry leaders for a two-day program of events to coincide with Global Exhibitions Day.

Our #GED19 events were:

  • EEAA 2019 Leaders Forum
  • Global Exhibitions Day Dinner
  • EEAA 2019 Conference
  • Annual General Meeting and Closing Reception
  • Young Stars Meet-up with Industry Leaders

The Association’s program focussed on #GED19’s three key messages for the industry, including the importance of the sector to the economy, exhibitions as an effective and sustainable way of doing business and promoting a “A career for life” in business events.

Click here to view the Special Report for our #GED19 events


A message from the UFI President…


 ‘A career for life’

On #GED19, the EEAA launched Phase 2 of its ‘A career for life’ campaign at the Global Exhibitions Day Dinner, 5 June, to promote the diverse and rewarding opportunities for careers in the sector and encourage school leavers and early career professionals to choose ‘A career for life’ in business and consumer events.

‘A career for life’ spotlights 10 people with vastly different careers including a digital engineer, a motion graphic designer and digital specialist and animation producer, a financial director, head of new business and operations managers from EEAA member organisations.

The people profiled in the 2019 campaign are:

  • Supriya Shakya, Head of Digital, Reed Exhibitions Australia
  • Kien Tan, General Manager, The Monkey’s Cobbler
  • Erica Blythe, Director of Finance and Administration, ICC Sydney
  • Laura Huddle, Head of New Business, Asia-Pacific, Eventbrite
  • Georgie Chapman-Burgess, Operations Manager, Exhibition and Trade Fairs
  • Jamal Gittens, Operations Manager, Melbourne Convention and Exhibition Centre
  • Jessica McLean, Senior Account Manager, Zadro Agency
  • Luke Edginton, Exhibition Services Manager, Adelaide Convention Centre
  • Lara Burnes, General Manager, Premier Events and Experiences, Melbourne and Olympic Parks
  • Jenna Cali, Operations Manager, Exhibitions and Sponsorship, Informa Australia

‘A career for life’ campaign will continue to be promoted to school leavers, parents, careers advisors and teachers via social media, through education institutions (e.g. TAFE NSW partnership), careers fairs and expos, and through the media.

The campaign directly supports The Global Association for Exhibition Industry’s (UFI) focus on skills and talent for Global Exhibitions Day 2019 (#GED19). It is the next step in the Association’s active agenda to feed the employment pipeline and ensure the sustainability of the sector over the long-term, building on an already extensive body of work over the past few years.

The Association has created a campaign page on its website, which houses the promotional assets developed for the campaign – a video and a booklet – as well as information for people who want to know more about careers in their sector and what they can do to get started and the 2018 campaign.

Find out more about the ‘A career for life’ campaign.


EEAA ecological sustainability initiative

At the EEAA 2019 Leaders Forum and Conference, Association launched the next phase of its environmental sustainability initiative.

The Association announced the following:

  • Leighton Wood, Chief Operating Officer, Melbourne Convention and Exhibition Centre, Chair of the EEAA Sustainability Working Group and EEAA Board member presented a report back on the work completed to date in creating a road map for the industry to follow into the future. Focussing on best practice benchmarking, the sustainability road map will follow principles that include collaboration, cost awareness and education, clarity and measurement.
  • Katy Barfield, Founder and Chief Executive Officer of Yume Food delivered a thought-provoking presentation on how she became a ‘Food Waste Warrior’ to creating an online surplus food marketplace for businesses in order to combat large scale food waste that plagues the western world.
  • Edge Environment has been appointed to work with the EEAA to develop a sustainability framework for the business events sector.
  • Tourism Australia will extend its partnership with the EEAA and support the EEAA on the Champions of Sustainability program for the year ahead.
  • EEAA embedded sustainability practices in its own event delivery from actions taken in relation to venue choice, marketing of the event, food served and other procurement choices.

Find out more about the Association’s work on its sustainability initiative for #GED19.

L-R; Katy Barfield, Yume Food Australia, Joyce DiMascio, EEAA, Leighton Wood, MCEC and EEAA Board Member tasting raspberries sourced on the Yume Food platform. 


Ministerial and Business Leader Participation

The Hon. Bruce Baird AM was recognised at the Global Exhibitions Day Dinner for his support of the EEAA’s advocacy work in the business events sector and was presented the EEAA 2019 Global Exhibitions Day Award. Mr Baird is a regular speaker at EEAA. Mr Baird was the first senior Australian political figure to attend IMEX, the worldwide exhibition for incentive travel, meetings and events and he led the Australian bid to host the Sydney 2000 Olympic games and is a strong and positive advocate for the industry and especially for the Association.

The Association was pleased to welcome Danny Pearson MP, Parliamentary Secretary to the Premier of Victoria and the Hon. David Hodgett MP Shadow Minister for Sport Tourism and Major Events and Peter King represented the Hon. Martin Pakula MP Minister for Tourism, Sport and Major Events.