"Our advocacy is highly targeted and is designed to influence decision makers."


Our advocacy agenda

The EEAA provides a strong and effective voice for the industry, actively lobbying on the issues that matter most to our members – large and small. Our advocacy agenda is a big part of who we are and our role as the primary representative of the Australian exhibition and event industry.

Our advocacy work has yielded significant results, including achieving a high level of government, business and industry engagement for the sector and a respected voice in key circles of influence in this country. The EEAA has been particularly effective at influencing government decision making and activities, including Tourism Australia’s Business Events Bid Fund Program, working with Skills IQ and TAFE to include revisions to include exhibitions in training curriculums as well as advocating for the expansion of facilities and venues across Australia.

Our 2020 plan is focused on ensuring that the business events sector continues to be represented in government, industry and relevant business forums. We also collaborate with allied industry organisations to both leverage their influence and deliver a co-ordinated and united voice on key issues.


The EEAA is working in partnership with the Business Events Council of Australia (BECA) and other industry Associations to seek:

  1. Immediate financial assistance for all parts of the business events sector, and
  2. Rescue Package, leading the development of a Business Events Sector Sustainment Plan for the $30 billion exhibitions and business events sector to help business invest in the structure and architecture required to drive economic recovery

In addition, the EEAA has begun working on a Rebound strategy to assist Members and the industry in rebuilding, which is vital for the future of the business events industry, and to assist with the business value-add.

The EEAA was very quick to act as soon as the effects of COVID-19 started to escalate and impact the business events industry. We worked with our co-members in the Business Events Council of Australia (BECA) to issue an industry-wide survey to ascertain the impact of COVID-19 on the Australian exhibition and events sector. The results of the survey will be tabled with Government to form the basis for further industry specific support.

The Rebound Plan will cover four key areas:

  1. Continued lobbying to Federal Government for support of the sector via BECA, and at a state-by-state level
  2. Providing resources for the industry including mental health wellbeing, financial and HR
  3. A working group to focus on outcomes for the industry
  4. Rebuild – a campaign and vision to rebuild

For further information and access to resources, visit our COVID-19 information and resources pages.


Promoting the Power of Exhibitions is our year-round program that underpins the heart of the Association’s advocacy strategies.

The two core pillars of the Power of Exhibitions are:

  1. Driving the economy. The Business Events Sector contributes over $30 billion to the economy and provides close to 200,000 jobs. The sector contributes a further $13.5 billion in direct value-add and stimulates trade, investment, regional economic development, employment, tourism and knowledge sharing.
  2. Strengthening buyer confidence from exhibitors, visitors and participants and community engagement. We promote our industry’s unique ability to bring together face-to-face, live event marketplaces with the online world.

EEAA’s advocacy achievements:

  • Launch of Tourism Australia’s Business Events Bid Fund Program
  • Advocating for the expansion of exhibition facilities at Darling Harbour Sydney, Sydney Olympic Park and Melbourne Convention and Exhibition Centre
  • Negotiations on behalf of the industry with the NSW Government to create an interim exhibition centre at Glebe Island during the redevelopment of Darling Harbour
  • Reinstatement of the funding for the Perth Convention Centre
  • Input into the Victorian Government’s regional economic development strategy
  • Securing participation in international trade missions led by the NSW Government
  • Developing closer ties with Austrade and Trade Commissioners in Asia to enable more business in the region
  • The inclusion of exhibitions in the policy framework of the Australian Government’s Demand Driver Infrastructure Program
  • The inclusion of “exhibitions” in revisions to the curriculum for events courses
  • Increasing attendance at EEAA events by senior political leaders
  • Creation of the first traineeship program for the exhibition and events industry
  • Recognised internationally by the Global Association of the Exhibition Industry (UFI) and Exhibition World Magazine who awarded the EEAA the Global Exhibitions Day #GED Industry Impact Award in both 2018 and 2017


Find out more about the economic power of exhibitions