"Our research helps to benchmark the industry and validate the Power of Exhibitions."


The Exhibition and Event Association of Australasia (EEAA) conducts research to help benchmark the industry, measure trends, gather data on the industry’s contribution to the Australian economy, and validate the power of exhibitions as both a driver of the economy and an effective marketing channel. These studies provide the evidence needed for the Association’s lobbying and advocacy programs and are also a valuable sales and marketing tool for our members. We also contribute to research conducted by international bodies to ensure that the Australasia region is represented and has a voice on the global stage.

Our research

Market Monitor

Each year, we partner with an independent research company to produce an annual Market Monitor. This Market Monitor captures data from organisers, venues and suppliers who are members of the Association to gives us insights into the health and performance of the exhibition and event industry and details on current trends and future issues that may affect our sector. The Market Monitor is also a useful tool in helping us to establish the economic impact of the exhibition and event industry in Australia.

You can read a snapshot of the results of our Market Monitor research below.

Attendance Insights

The Audited Media Association of Australia (AMAA) has been working with the Exhibition and Events Association of Australia (EEAA) since 2001 and with its members verifying attendance data for exhibitions since the late 1990’s. The regular review and update of the CAB attendance audits rules have provided the industry with best practice reporting and new insights into visitor attendance and behaviour.

AMAA audited data also formed part of the submission from the EEAA regarding the redevelopment of the Sydney Convention & Exhibition Centre.

View a snapshot of our Attendance Insights below.

Industry research

The Value of Business Events to Australia

In 2015, EY released The Value of Business Events to Australia – a study produced for the Business Events Council of Australia with the support of the Australia Government.

It found that in 2013-14, over 37 million people attended more than 412,000 business events in Australia. These business events directly generated:


Attendance at business event held in Australia in 2013-14 – 37 million – is equivalent to:

  • 8x 2000 Sydney Olympic Games
  • 5x AFL seasons
  • 25 Vivid Sydney festivals
  • 530 Australia Opens
  • 535 Asia World Cups

Read the full report

Australia’s international business events sector: the economic and strategic value proposition

In its 2014 report, Deloitte Access Economics found that one in five dollars spent by international visitors in Australia is spent attending some sort of business event. It further found that 46 per cent of business events delegates participate in pre- and post-event tours around regional and metropolitan Australia and 26 per cent of these visitors are accompanied by at least one family member or friend, making the business events industry one of the most valuable segments of the country’s visitor economy (tourism).

Read the key findings

The Global Association of the Exhibition Industry (UFI) Global Barometer

The Global Association of the Exhibition Industry (UFI) conducts regular research on the exhibition industry. Twice a year, the association assesses the impact of global economic conditions on the exhibition industry and publishes the results in its UFI Global Exhibition Barometer. The study investigates the industry’s most important business issues, gross turnover and operating profits, and security concerns.

While many of the reports are available only to their members, the association frequently makes summaries of its findings and selected resources available to non-members. Visit the UFI website to find reports that are publicly available for download.

The Centre for Exhibition Industry Research (CEIR)

The Centre for Exhbiition Industry Research (CEIR) is also a great resource for anyone working in the sector or interested in knowing more about the industry. All research is available for a fee, with members entitled to discounted rates. You can view their current research here.

The EEAA is a member of CEIR and gives its members complimentary access to these resources.

Not a member? Find out more about the benefits of EEAA membership