"We are the business event industry's most active and influential member-based organisation."

Our Association

The Exhibition and Event Association of Australasia (EEAA) is the peak industry association for those in the business of trade and consumer expos and events. Formed in 1992, the EEAA works to ensure industry growth by encouraging high industry standards, promoting the professionalism of EEAA members and highlighting the unique business opportunities that exist through exhibitions and their associated events.

We are the business event industry’s most active and influential not-for-profit, member-based organisation – funded by annual membership fees and attendance at our events – and the only association that is dedicated to supporting and representing the specific interests of organisers, association organisers, venues and suppliers within the exhibition and event sector.

We represent the interests of our industry at the highest levels of government, business and industry and in the media, both nationally and internationally. Our advocacy agenda is highly targeted and is designed to influence decision makers. Through our advocacy campaigns, and the use of compelling facts and evidence, we have achieved industry-leading levels of engagement with state and federal government departments and senior government and business leaders that give us a voice in key circles of influence across the country.

We are proud to work in partnership with our valued community of national and international exhibition and event industry organisations, strategic partners and members in the delivery of our work. It is with their support that we are able to achieve great things for our industry, such as our success with promoting the Power of Exhibitions as both an effective marketing channel and a driver of economic development, trade and export, employment, visitation and knowledge sharing.

Read more about our power of exhibitions campaign work

Our role is to:

  • strengthen the voice of the exhibition and event sector through effective advocacy and research
  • promote exhibitions and events as the most powerful face-to-face marketing channel
  • drive education, training and best practice in the industry
  • nurture young talent and promote careers in our sector
  • recognise achievement and excellence
  • promote sound WHS and ethical practice
  • help members grow their businesses
  • deliver events and networking channels that allow our members to build peer-to-peer contacts.

The EEAA is bound by the rules contained in its constitution.

Constitution

The EEAA constitution describes the objects of the Association as follows:

  1. To promote exhibitions and events as an effective marketing medium.
  2. To ensure that high professional standards are maintained in relation to the organisation and provision of all services associated with the exhibition and event industry.
  3. To encourage and implement training and education in areas relating to the exhibition and event industry.
  4. To promote and encourage the co-operation of members in all matters of mutual interest and to provide facilities for the interchange of views and information among members.
  5. To represent the exhibition and event industry in matters relating to dealings with government, industry, the public, other trade associations and professional bodies, the media and in all matters deemed to be relevant to the exhibition and event industry.
  6. Conclude such lawful agreements relating to the exhibition and event industry with other bodies, which are designed to further the objectives of the Association.
  7. To retain professional organisations to facilitate the achievement of the aims and objectives of the Association.
  8. To do all such other things as may be deemed by the Association to be incidental or conducive to the attainment of the above objects or any of them.

Each year, EEAA Member venues and organisers stage over 500 events and attract close to 2 million visitors. A single event can attract up to 220,000 people and hundreds of exhibitors. They generate billions of dollars in sales, export revenue and employment across the country. Trade and consumer events cover every conceivable industry category, from mining, energy, resources, tourism, motoring, aviation and maritime, banking, retailing and information technology to new industries around health and medical science, fitness, beauty, fine food, home renovation and design. Some of these expos are stand-alone while others are part of meetings and national or international congresses, held in convention centres, showgrounds, hotels and other leading venues. Increasingly, the traditional exhibition is incorporating more educational components, seminars and conferences as organisers offer new ways to improve the effectiveness of the channel.

An EY study conducted in 2013-14, The Value of Business Events to Australia, showed there were 2,157 exhibitions staged in Australia, attracting 9.3 million visitors and over 65,000 exhibitors. This equated to eight times the number of visitors to the Sydney Olympic Games in 2000. The total direct expenditure from exhibitions was $3.1 billion and these events contributed direct value add of $1.5 billion and generated over 21,000 full time equivalent jobs.

Read more about the exhibition and event industry

Our achievements and results

We are proud of our achievements. Each year, our team proactively works to raise the profile of our industry among key decision makers and influencers and delivers a full calendar of educational and networking opportunities to support the growth and success of our members. Our annual report cards detail the breadth of activity undertaken by the association with support from our generous network. We deliver all this to benefit our members – to help them to be their best and to collectively lift the profile and success of the industry as a whole.