Workshops, pairings perfectly distilled for industry needs

By Exhibition and Event Association of Australasia , 1 June, 2018

The Drinks Industry Show: 18-19 June, Darling Harbour Sydney

Increased profitability and opportunities into Asia are just two focuses of the workshops at next month’s Drinks Industry Show, which will also feature a pairing station with daily sessions for the first time and intimate category tastings.

Event Director David Paterson, of organiser Exhibitions & Trade Fairs, said, “We are delighted to announce our workshop program for 2018, which has been designed based on industry feedback and requirements.”

Among the workshops sessions are:

  • Path to Profit: Jane Challinor, a leading Australian business advisor and trainer with over 30 years experience in business strategy, growth and execution will share her insights and advise hospitality businesses on how to increase their profitability.
  • Opportunities and Challenges into Asia: Covering designing, branding, marketing and distributing drinks, a hand-selected panel of experts will talk through their successes in launching business into China, including the potential pitfalls along the way.
  • Hook, Line & Sinker: Monica Rosenfeld, MD of Wordstorm PR will share her tips and best practice on identifying newsworthy angles to get your hospitality business in the headlines and increase your bottom line, through getting your brands and businesses PR exposure.
  • Industry Associations: Describing how they support members and advocate for a sustainable industry, senior executives from peak bodies, including Liquor Stores Association, NSW & ACT, Restaurant and Catering Association, Clubs NSW and the Australian Hotels Association NSW, will share their latest insights.

“This year, for the first time, we will also be adding a pairing station, with three sessions run each day. The presenters we have recruited are all acknowledged experts in their fields and will bring a great depth to these fabulous sessions in sharing their thought processes and knowledge. Because we want attendees to be able get a lot out of these great opportunities, we’re limiting each session to 25 people. It will be first-come, first-served, so attendees will need to get in early to avoid disappointment.”

Sessions are:

  • Beer: run by Richard Feyn of Sydney Brewery
  • Gin cocktails: run by Ben Davidson of Bespoke Drinks (also the event’s curator)
  • Whisky: run by James Buntin of The Whisky Ambassador

Event Curator Ben Davidson will additionally host five intimate category tastings.

Mr Paterson said, “These special sessions will give buyers the chance to taste the latest product in gin, whisky, mezcal and rum. It’s an opportunity where they can delve more deeply into new and trending products and what’s coming onto the market that their customers are looking for.

“Also, The Distilled Spirits Council, the national trade association representing leading producers and marketers of distilled spirits in the USA, will host a very special master class, showcasing the top products that nation has to offer. The Council has a partnership with the 2018 Drinks Industry Show, so this is a great opportunity to be among the first to taste these American products Down Under.”

Mr Paterson said throughout the show, buyers can look forward to meeting, engaging and sampling more than 40 boutique brands on the floor, including Lion Beer Co, Wingman Brewery and Kollaras Trading Company.

“Additionally, no drinks event would be complete without a networking function and we are delighted to deliver not one, but two and look forward to seeing the trade out en masse”

Register now for the must-attend 2018 Drinks Industry Show and networking events at

The Drinks Industry Show will be held from 18-19 June, 2018, at Dockside, overlooking Sydney’s Darling Harbour.